Discovery’s forthcoming streaming service will focus entirely on family-friendly factual, historical, and natural history content and will be sold for around $4.99 a month when it launches in 2020.

“There is really nobody in our space,” said Discovery CEO David Zaslav, talking to investors on a quarterly results conference call. “Discovery’s strategy is different than any other media company. While everyone else is focused on big and expensive movies and scripted series, very crowded space, we have a different approach. We have brand people identify with and love. We’re gaining distribution in all key bundles in the United States and around the world and enjoy a unique global footprint.”

With a decade long content deal with the BBC’s Natural History Unit in place, Zaslav told investors Discovery is about to flood North America with an unprecedented amount of factual, on-demand programming.

“The most strategic element of our BBC deal was securing all of the [streaming/video on demand] rights for the BBC’s library of factual landmark series and specials, a marvel like library for the factual and natural history genre,” Zaslav said. “Our ambition is to take that library along with the best of the Discovery Channel, Animal Planet and Science libraries, together with additional exclusive original content […] in the genres of natural history, science, adventure, exploration, history, space and technology, and package it together into the definitive natural history and factual streaming platform in the world and take that above the globe.”