Time Warner Cable is sending apology letters to former customers acknowledging the company’s cable service has not always lived up to expectations, but improvements have been made that ex-subscribers should consider.

The effort is part of a $50 million marketing campaign that will push a 30-day money back guarantee and claims their competitors’ promised savings have not materialized.

“The Better Guarantee”-campaign will target customers who have dropped the cable operator in favor of competitors that include AT&T U-verse and Verizon FiOS.

Although both AT&T and Verizon offer attractive introductory rates, Time Warner Cable says the savings disappear after the promotion expires. The company’s new ad campaign will attempt to entice customers back with offers of lower rates, a $200 reward card, and better service, including faster broadband speeds and new products like online apps for video streaming and home security services.

The New York Times reports the campaign was announced one week before the cable operator releases its latest fourth quarter earnings, which may show a growing number of customers canceling their cable television service. Jeffries & Company forecast Time Warner will report 140,000 subscribers lost during the last quarter, up from 129,000 in the same quarter of 2011.

Customers are invited to sample Time Warner’s offerings for 30 days. If they don’t like the service, the company will send their money back.

That may not be enough. The American Consumer Satisfaction Index has top-rated Verizon FiOS for three years in a row. Time Warner Cable received a below average, but improving rating.

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Time Warner Cable’s new television ad promoting its “Better Guarantee.”  (1 minute)

A traditional metrocell, designed to be installed on a utility pole or side of building.

AT&T’s wireless network expansion plans include more than 10,000 new HSPA+/LTE cell sites, 40,000 small “metrocells,” and 1,000 distributed antenna systems (DAS) that will improve network performance, broaden Wi-Fi service, and reduce traffic on its traditional cell tower network.

With much of urban and suburban America (and the roads that connect communities) already covered by cellular networks, AT&T has embarked on an effort to more efficiently manage its wireless traffic.

AT&T, the lowest-rated wireless carrier by Consumer Reports, has suffered from a reputation for dropped calls and inadequate network infrastructure investment. The company has sought to correct those mistakes with the implementation of its multi-billion dollar Project Velocity IP (VIP) program that will expand capacity and bring Wi-Fi to new places.

John Donovan, senior executive vice president of AT&T’s Technology and Network Operations division told attendees at the Citi Global Internet, Media & Communications conference in Las Vegas the company was shifting investment towards deploying small cell technology like “metrocells” that provides service to 32 or 64 concurrent users in a small geographic area. These fiber-fed, low-power small cells traditionally cover areas less than 1.2 miles wide, and can be hidden on utility poles or on buildings.

AT&T intends to leverage its U-verse fiber to the neighborhood network to provide much of the expanded network’s backhaul connectivity, at least in cities where AT&T provides landline service.

With an in-house fiber network, AT&T can more cheaply deploy expanded Wi-Fi that will help the company offload cellular data traffic. AT&T says customers will benefit because Wi-Fi use currently does not count against a customer’s monthly data usage allowance. With Wi-Fi accompanying new metrocell and DAS installations, AT&T customers will eventually see a much larger area of Wi-Fi service on their wireless devices, especially in urban areas.

AT&T’s fall announcement of a renewed push for U-verse compliments plans to expand its wireless network. In cities where AT&T is not the landline provider, the company often contracts with other telecom companies to handle traffic to and from cell sites.

Donovan noted a crucial key to the plan’s success is to demand a more seamless transition to and from Wi-Fi from device manufacturers, automatically switching customers off the cellular network in favor of Wi-Fi, where available. At present, customers make the choice. In the future, the device itself could ultimately become the final arbiter, choosing the strongest, most reliable wireless technology available automatically.

The company has not given up on traditional cell tower networks.

AT&T intends to expand its HSPA+ footprint to 300 million homes by the end of 2014. It reaches around 288 million homes at present, with LTE service available to around 170 million. The company intends to provide both its slower HSPA+ and faster LTE 4G service.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/Metrocells.flv[/flv]

Alcatel-Lucent is a supplier of metrocell technology and produced this video explaining why offloading network traffic was important, particularly in large congested cities and at major event venues.  (2 minutes)

The Roku set top streaming device.

The days of renting expensive set top boxes from Time Warner Cable may finally be coming to an end, at least if you happen to subscribe to the cable company’s broadband service.

Time Warner Cable this week announced a new partnership with Roku that will bring 300 Time Warner Cable channels to the video streaming device.

Time Warner Cable customers who also own Roku devices will soon find a TWC “channel” on the menu, from which subscribers can access the same streamed content found on the cable company’s viewing apps for iOS and Android devices. The service represents true IPTV television — an all digital experience streamed over Time Warner Cable’s broadband service.

Customers only have to pay for the Roku device, which ranges from $50-100. Lower priced units do not deliver a true HD viewing experience. Higher priced models support 1080p viewing and support additional features like motion control for games and external USB and Ethernet ports. Time Warner Cable currently limits HD viewing to 480p on its streaming apps, so a cheaper unit may suffice for secondary television sets.

Roku boxes also offer cable customers other viewing options apart from Time Warner Cable, including independent networks, games, movie channels, foreign language and ethnic programming, religious entertainment, global news, and a variety of self-produced and public access programming from cities around the country. Roku boxes also support Netflix and Amazon Video on Demand.

But there are a few downsides, at least for the moment. Local broadcast channels are not currently available except in New York City, but that is expected to change soon. Recording programming delivered over a Roku box is not easily possible, and viewing will reduce available bandwidth on your broadband connection.

Considering Time Warner now charges just shy of $8.50 a month for each set top box, switching to Roku will pay for itself in as little as six months. Time Warner Cable expects most customers will consider the streaming device for televisions in bedrooms and guest rooms.

Saratoga, Calif.-based Roku has had a blockbuster year, doubling the number of its employees and approaching five million units sold. Last year, consumers watched more than one billion hours of television over Roku devices.

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Time Warner Cable’s NY1 reports on the Roku-Time Warner partnership that will let customers stream the cable company’s lineup without a traditional set top box. (1 minute)

Time Warner Cable announced late last week it would add 650 call center jobs in South Carolina in 2013.

Most of the new positions will be in Lexington County at a newly expanded call center in West Columbia.

The company said it was increasing telephone sales and support positions by 50 percent in the state and would make a $24 million investment in its operations this year.

Gov. Nikki Haley said Time Warner Cable chose South Carolina for its business-friendly climate.

“The ultimate celebration in South Carolina is when a company expands,” Haley said at an event announcing the expansion. “It’s the biggest compliment to a county, it’s the biggest compliment to a state because it shows that there is true commitment in taking care of the businesses that we already have.”

In July, Haley further demonstrated that commitment by signing a bill promoted by Time Warner Cable and other telecommunications companies that would make it next to impossible for communities to construct and operate their own broadband networks in a state woefully underserved by the cable company and AT&T.

As Christopher Mitchell from Community Broadband Networks points out, the new law is corporate welfare at its finest, requiring local governments to avoid undercutting the rates charged by incumbent phone and cable companies, even if the government could provide the service at reduced cost.

“It effectively prohibits municipalities from operating their own broadband systems through a series of regulatory and reporting requirements,” said Catharine Rice, president of the SouthEastAssociation of Telecommunications Officers and Advisors (SEATOA). “These practically guarantee municipalities could never find financing because the requirements would render even a private sector broadband company inoperable.”

The majority of the new jobs are expected to start at salaries under $40,000 a year. In May, Frontier Communications opened its own call center in Horry County that pays much lower salaries than the call centers it replaced.

In separate announcements, Time Warner Cable noted it planned to “consolidate” call center positions in other locations, which means employees in other cities and states will either lose their jobs or accept invitations to transfer to other facilities, potentially for lower pay.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/WLTX Columbia 650 New Jobs in SC At TWC 1-4-13.flv[/flv]

WLTX in Columbia favorably reports Time Warner Cable’s forthcoming hiring spree in their area.  (2 minutes)

Time Warner Cable CEO Glenn Britt warned programmers in early December that low-rated cable channels were at risk of being dropped from the second-largest cable operator in the country.

Ovation and Current TV now understand he meant it.

Customers are now being notified that the cable company has dropped both networks. Most customers will never notice the loss — only about 1% of Time Warner customers, around 33,000 nationwide — watched Ovation last month and about as many parked their remotes on Current TV.

Time Warner Cable released a statement explaining escalating programming costs are forcing the company to closely assess each network as it comes due for renewal. The cable company called Ovation one of the worst performing networks on its lineup. It was more abrupt about Current. The company claimed it dropped the network simply because “it was sold.”

Several weeks ago, Britt hinted networks that began offering one type of programming but shifted to another in a bid to win more viewers are especially vulnerable to being dropped. Britt appeared to be thinking about Ovation, which calls itself a cultural fine arts channel but last month devoted 70 percent of its schedule to infomercials, reruns from TV networks that hardly qualify as “fine arts,” and endless repeats of PBS’ ‘Antiques Roadshow.’ For this kind of programming, Time Warner Cable has paid Ovation $10 million over the past several years.

Ovation has gotten 25,000 signatures on its petition drive to try and convince Time Warner Cable to bring the network back to its lineup.

“They’ve had ample opportunity to improve the ratings and the content, and have failed to deliver,” Time Warner said in a statement.

Current TV, which was partly founded by former Vice President Al Gore as a broadcast home for viewer generated content (think YouTube on the airwaves) has always turned in dismal viewership numbers. More recently, the channel has shifted its format, airing a variety of liberal political talk radio and television shows deemed too left-wing for MSNBC, which has helped win the network some additional viewers, but not in every case. Disgraced former New York governor Eliot Spitzer, formerly with CNN, has a TV show on Current he admits doesn’t draw flies.

“Nobody’s watching, but I’m having a great time,” Spitzer said.

On Wednesday, the network announced it was acquired by Qatar-based Al-Jazeera, a kiss of death for most mainstream cable systems that are still unwilling to carry programming from a network the Bush Administration came close to calling ‘with the terrorists.’

Time Warner Cable dropped the network from its lineup the moment the sale was announced.

Current TV intends to gradually rebrand itself as Al Jazeera America, with a 24-hour English language news and information format. Al Jazeera has won respect for its international news coverage, but continues to be saddled with the perception it has a subtle anti-American bias.

But not every network with low viewer numbers is at immediate risk of being placed on Time Warner’s chopping block.

The Kremlin’s subtle hands of influence have kept RT — Russia Today — closely aligned with Vladimir Putin’s policies as relations cool between Moscow and Washington. But that network remains on the Time Warner Cable lineup.

The new owner of Current TV.

One thing all threatened networks have in common is that they are independently owned and operated and are not a part of a much larger network or studio conglomerate. That makes them low-hanging fruit for cable operators to pick off because the owners lack leverage to force renewal.

Fox Business Network, which has continuously turned in abysmal numbers since its inception is a case in point. Despite often having fewer than 15,000 viewers in its target demographic, it safely maintains its place on Time Warner Cable’s lineup because it was included in a carriage agreement deal that bundled the much larger Fox News Channel. As long as Time Warner agrees to contracts that tie the fate of both networks together, Fox Business Network will have a home on the cable system even if nobody watches.

With the writing on the wall, other low-rated networks have responded by easing their hard-line tactics at contract renewal time. The parent owner of IFC and WEtv have agreed to a temporary contract extension as the two networks fight to remain on Time Warner’s lineup. Hallmark TV and Hallmark Movie Channel may be in a similar position soon enough.

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