I had no idea. Why was I not informed? Did I miss the campaign? Did I miss the protests?
Time Warner Cable has announced it is dropping HDNet and HDNet Movies from its HD lineups nationwide on May 31st. Was there a clamor for these channels to be tossed off Time Warner Cable lineups? Multichannel News printed the excuse:
Asked why the company was dropping HDNet’s services, Time Warner Cable director of corporate public relations Robyn Watson said, “There’s a limited appeal for the programming. In a world with more than 100 HD channels, being in HD is not enough. We are adding other channels in HD to give our customers more choice.”
Folks offended by Dan Rather in HD will be pleased, but those who watch HDNet for their mixed martial arts programming won’t.
Of course, customers really don’t have much choice either way. The real reason TWC is dropping these networks is that there is a price dispute over what TWC is willing to pay for them. Mark Cuban, who owns the two networks, apparently wants more than what the bean counters at the cable company are willing to pay, so the channels are gone whether you wanted them or not.
The delightful replacements, which you also didn’t clamor for (and probably never heard of) vary by system. In Rochester, the Smithsonian Channel and RFD-HD will replace the two channels. In some other areas, Mav TV will be forthcoming. How many of you knew any of these channels even existed, much less in HD?
It’s ironic that two networks that were among the first to highlight and showcase high definition programming, and are routinely used in showrooms to show off HD picture quality, are now being banished for the likes of RFD-HD, which shows Hee Haw reruns and the chased-into-obscurity Don Imus. My only question: who is more frightening to see in crystal clear high definition, Dan Rather or Don Imus? If Hee Haw circa 1974 didn’t sell you, here are some of the other shows on RFD to consider:
Machinery of the Past- Fiesta of the Spanish Horse
- Classic Tractor Hour
- Big Joe Polka Show
- Brazil Ag Report
- Superior Livestock Auction
- Training Mules and Donkeys
- Tractor Supply Company Live
Get the popcorn ready. Get more if you are going to sit through the Livestock Auction. That runs from 9am-5pm on Friday with no breaks. That’s a whole lot of bull.
As far as Mav TV goes, it’s billed as “TV created by men for men” and seems to have a core programming requirement that bikini clad models parade across the screen every 15 minutes, and things need to get “blowed up real good.” I suppose that might look better in HD, but it only reinforces the broader argument that at the same time a cable company wants to convince you to pay for only what you consume online, on the video side where the channels you didn’t care for and didn’t want come and go with little notice, you’re still forced to pay for all of it.

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