If you can’t beat ’em, join ’em.

Charter Communications this week quietly announced a cord-cutters cable TV package that works on your tablet, smartphone, Xbox One, Roku, and Samsung Smart TVs.

Spectrum TV Stream ($19.95/mo) gives access to a sports-free, slimmed down basic cable TV package of popular cable networks and, rare among online streaming services, access to your local ABC, CBS, FOX, NBC, and PBS stations. You also get access to Spectrum News (where available), a 24/7 local news service carried over from the days of Time Warner Cable and Bright House Networks.

The basic cable networks covered include:

• CNN
• Bravo
• A&E
• AMC
• Discovery
• Food
• TBS
• Lifetime
• FX
• National Geographic Channel
• HGTV
• The History Channel
• Freeform
• Hallmark Channel
• Hallmark Movies
• Animal Planet
• E!
• Lifetime Movie Network
• Oxygen
• TNT
• TLC
• USA
• WGN America
• Spectrum News

Remarkably, customers can buy premium movie channels in this package for less than what they would pay with Spectrum’s traditional cable TV package. For 36 months, customers can get HBO, Showtime, Starz, Starz Encore, and The Movie Channel for $15 more per month (or $7.50 each). Oddly, Cinemax and Epix are not included.

(Image courtesy of Ian Littman)

Customers who sign up will also be able to access Spectrum TV apps and have an authenticated subscriber login to access on-demand programming from the respective websites of the networks included in the package. Spectrum also will include about 5,000 free on-demand streaming titles.

There are some restrictions with the service. You must be a Spectrum broadband customer. We are uncertain if customers still holding on to their Time Warner Cable or Bright House packages will qualify. You must not owe any past due balance to Charter Communications (or TWC or BH), and it seems likely Spectrum will charge you the Broadcast TV surcharge (usually $4-7 a month depending on the market), plus taxes and fees.

There may be availability restrictions as well. We do know the service is available in parts of California and Texas, but you may need to call to ascertain availability in your area.

To protect the cable TV industry from any undue competition, the service is only being sold in Charter/Spectrum service areas, so if you thought this would help you cancel Comcast or Cox cable TV, forget it.

Consumers who refuse to pay for cable television today still won’t pay for it tomorrow, even if they are offered a slimmed-down “skinny bundle” of cable networks for less money.

Sanford Bernstein media analyst Todd Juenger continued a series of focus groups with consumers to find if alternatives to cable television are attractive to consumers. The under-40 sample mixed cord-cutters and current cable and satellite customers and presented them with a range of recently available options from Sling, DirecTVNow and YouTube TV and asked if they would subscribe.

Once again, Juenger discovered the group most likely to subscribe to a cable-TV alternative already had pay television and often paid for the top-tier of service. So far, many of those customers are sampling different services but have not taken the last step of dropping their existing cable television package.

Multichannel News reports most won’t disconnect because of the lack of DVR service from most cable-TV alternatives. Until robust cloud-based DVR service is widely available and not hobbled by a lack of fast-forwarding functionality, new streaming services like DirecTVNow probably will never replace cable television.

Cable-nevers — mostly younger consumers that have never paid for cable television, still don’t seem to be willing to pay for online alternatives either. Most cited the fact they watched individual shows, not channels, and most “skinny bundles” invariably lacked certain networks with the programming they wanted to watch. Many would prefer to subscribe to television shows, not networks.

Cable TV pricing, widely slammed by many customers as too high, didn’t seem to matter as much to those participating in the series of focus groups. When asked what cable networks they would be willing to pay $5 a month each to watch, ESPN was rated on top, followed by Food Network, FX, HGTV, Logo, NBCSN, Syfy and VH1 — many carrying niche shows and original content not available elsewhere. If all eight networks were bundled together, that would cost $40, considerably more than the per channel price of much larger packages.

While older cable subscribers tend to watch programming from the same 6-10 cable networks, younger viewers seek out specific shows, and may not be able to identify what cable networks air them. They also watch on-demand more than older viewers.

Subscribers to Hulu’s live-streaming TV service last week discovered live Fox network programming was available on the service whether a local Fox affiliate agreed to stream its programming to viewers or not.

The network quietly launched a new national 24-hour streaming feed of Fox Network shows filled out with programming from other Fox-owned networks in more than 70 markets where its affiliates have yet to sign an agreement to stream local stations.

For now, the national Fox Network feed is only available over Hulu’s live TV service, part-owned by 21st Century Fox. But sources told the Wall Street Journal the network intends to launch it on other streaming platforms in the near future (subscription required to read linked story).

The feed offers the full Fox Network schedule. At times when local stations normally carry syndicated programming, infomercials, or local news, the national Fox feed airs shows from other Fox-owned cable networks including National Geographic, Fox News Channel, Fox Business News, and content from Fox’s enormous library of programming offered by 21st Century Fox Television Studio.

The move has angered Fox’s affiliates, who are angling to strike their own more lucrative carriage deals for streaming services. Fox affiliates complain Fox’s terms for local station participation on Hulu’s streaming platform are inferior to the compensation offered to affiliates of rival networks, often by more than 50%.

Fox set the terms allowing the launch of the feed sometime ago as part of their affiliate renewal contract. Fox affiliates cannot compel the network to switch the feed off, but in markets where local stations do manage to sign deals with streaming services, the local station will replace the national feed.

The announcement is bad news for Sinclair Broadcast Group, the largest local station owner in the country. Sinclair has yet to sign a contract with Hulu to allow carriage of its owned and operated Fox-affiliates, so where a local Sinclair Fox affiliate operates, streaming services will carry the national Fox feed instead.

Viewers will be able to watch all Fox Network shows, including whatever NFL game Fox’s national feed chooses to carry. But missing from the lineup will be local news and other programming.

Viacom, which owns cable networks including Comedy Central, Nickelodeon, MTV, BET, and TV Land, will launch a cheap non-sports bundle of entertainment cable networks viewable online for $10-20 a month this year.

Viacom has lost basic cable viewers at an accelerating rate as cable operators drop their networks or repackage them in more expensive basic tiers as Viacom raises wholesale rates cable companies pay to carry the channels.

Viacom CEO Bob Bakish talked about the new service this morning at the J.P. Morgan Global Technology, Media and Telecom Conference in Boston. Bakish said most of the current “skinny cable TV” bundles were priced at around $40 a month, which is too expensive to attract “cord-never millennials” that frequently don’t subscribe to cable television.

“The transformational opportunity is to bring in a new entry segment at a much lower price point,” Bakish said. The cable industry needs “a path to bring in someone who wants high-quality entertainment” but has no interest in expensive sports networks.

That is why Bakish wants to create a cheap entertainment-oriented bundle of networks that omits sports-related channels. But Bakish has also repeatedly stressed he has no intention of giving consumers a comprehensive online alternative to traditional cable TV, telling investors Viacom is “not creating inexpensive opportunities to serve as an alternative.”

Bloomberg News reported Viacom was talking to Discovery and AMC Networks about participating in the new service. The only complication may be a backlash from sports programmers like Walt Disney’s ESPN and 21st Century Fox, Inc., which have contracts requiring providers to include the sports networks in their most popular bundles. Some contracts even limit how many customers are permitted to sign up for a sports-free TV package, according to Michael Nathanson, an analyst at MoffettNathanson LLC.

“It’s meant to dissuade distributors from doing something like this,” Nathanson told Bloomberg. “The issue is how many subscribers they can have before the legal questions appear.”

Bakish may also be trying to remind cable and satellite companies that Viacom can always go direct-to-consumers if operators banish Viacom’s networks off the cable dial or move them to a more expensive tier, although there is no guarantee the new service will bundle all of Viacom’s networks.

Viacom has seen its relationships with cable and satellite providers deteriorate over the last few years under prior management. Some smaller cable companies including Cable One dropped Viacom channels from their cable systems over cost issues in 2014, and many more subscribers have seen Viacom networks temporarily dropped as a result of contract renewal disputes. Bakish has made repairing relations with cable and satellite customers a priority since taking over as CEO in December, but he still has a way to go.

Recently, Charter Communications moved Viacom networks out of its Select basic cable TV package and moved them to its most expensive Gold package for new customers. With only a minority of customers signed up for Gold service, Viacom networks could eventually lose millions of viewers as Time Warner Cable and Bright House customers adopt Spectrum packages in the next few years. If those customers do not subscribe to Gold or refuse to pay extra for a “digipak” of Gold’s basic channels without the premium networks, they will lose access to Viacom channels when they change TV plans.

That issue also concerns Wall Street analysts who believe it could eventually erode Viacom’s viewer base. Bakish made certain to tell investors Viacom was not surrendering to Charter’s “re-tiering.”

“We firmly don’t believe they have the rights to do that,” Bakish said. “We’ve been in discussions with them. We’ve got to get that resolved.”

If it is resolved, those networks may again be available to Select TV customers.

Viacom, AMC, and Discovery are partnering up to offer a $10-20 entertainment-only package on streaming basic cable networks for consumers, as this Bloomberg News story reports. (2:58)