While cable operators continue to deny cord cutting is real, their marketing departments think otherwise and are responding with slimmed down cable TV packages showcasing premium movie channels at a non-premium price.

This week, Time Warner Cable began offering a $10 add-on video package of over-the-air major network stations for new customers in Manhattan signing up for 50/5Mbps broadband service ($39.95 a month alone on a one year promotion in TWC Maxx markets). Oh did we forget to mention that $10 also includes both HBO and Showtime — the same networks Time Warner sells to everyone else for about $16.95 a month each?

At $10 a month, the package is a steal if you are still interested in local live/linear TV and movie channels. XFINITY Stream for Comcast is comparable, but Comcast extracts $15.99 a month for almost the same thing.

Time Warner Cable is obviously targeting disinterested Millennials that might otherwise skip television or consider the $20 Sling TV package instead.

But the cable company is downplaying the package and its price.

Time Warner Cable CEO Rob Marcus likes to remind investors at least 80 percent of Time Warner customers still subscribe to the big 200+ channel cable TV package, and Time Warner has hardly been a pioneer of “skinny bundles” that cut down the TV package to just the essentials.

Despite those assertions, the number of Americans willing to drop cable television continues to increase… and fast. Convergence Consulting notes the industry lost 283,000 video customers in 2014 and 1.1 million in 2015 — a four-fold increase. Convergence estimated at least another 1.1 million will cut the cable TV cord this year in what could become “the new normal.”

Video consumers are turning instead to on-demand, online viewing, which can provide commercial-free and binge viewing opportunities. Both Millennials and Generation X viewers are trending towards shows, not channels and networks, and many would never know (and fewer still care) what channel they were watching without the identity bug perpetually attached to the lower right of the screen.

Eventually, cable television service will likely occupy a part of a fat IP-pipe free-for-all, where viewers can still watch linear programming if they wish, but are more likely going to customize a much more personal viewing experience online instead.

Google Fiber has quietly unveiled its own discount Internet plan for the income-challenged that vastly simplifies the hoops consumers have to successfully jump through to enroll.

Relying on Census block and FCC broadband availability data, Google proposes to sell residents of Kansas City living in areas identified as having a sustained digital divide a 25Mbps Internet plan for $15 a month. The new plan is accompanied by totally free connections and service for residents of select subsidized housing — mostly apartment buildings.

The new service offerings will replace Google’s 5Mbps free service option, which was dropped from Google Fiber’s menu this week. Google previously charged residents a $300 installation fee to qualify for free service which proved to be an insurmountable challenge for many paycheck-to-paycheck residents who did not realize Google would also accept $10 monthly installments for 30 months.

The choice of 25Mbps happens to coincide with the FCC’s official minimum speed designation to qualify as “broadband.” Google hopes the low-priced broadband option will inspire residents living in broadband-sparse neighborhoods to sign up for service. Currently, most low-income residents not subscribed to fixed broadband rely on their cell phones for Internet access. Google makes its money providing search results and accompanying contextual advertising, and home broadband service remains an important part of Google’s ad revenue stream.

Google’s plan avoids the intrusive qualification requirements most phone and cable companies insist on to receive discounted Internet service. Comcast, among others, demands evidence of school-age children enrolled in the federal school lunch program, and forbids participation to current customers who manage to already scrape together enough to pay for broadband service. Google’s plan relies on a potential customer’s location and avoids income tests and paperwork, opening its program to childless couples, young singles, and seniors.

Google’s $15 Broadband plan features:

• $15 a month
• 25Mbps upload and download speeds
• No data caps
• No application process or contracts
• No equipment rental and no construction or installation fees

Residents of Kansas City can determine their eligibility on or after May 19, 2016 on this website.

Oman has declared an all-out war on the digital divide, with the country’s broadband provider pledging every citizen will have broadband access within four years, using any means necessary.

With around 50% of the population living in Muscat, the capital of the Arabian Gulf nation, Oman has a pervasive rural broadband problem. The country is hurrying to rid itself of aging copper wire phone infrastructure, replacing it largely with fiber optics, which will reach 80% of the population by 2020. The absolute monarchy that rules Oman has made it clear it considers broadband service an essential utility, as important as electricity and clean water.

Sultan Qaboos bin Said al Said, who has led the nation since 1970, decreed Oman must gradually create a knowledge-based economy, particularly as dependence on fossil fuel revenue is expected to diminish during the 21st century. Sultan Qaboos has presided over the Vision 2020 plan, which seeks to cultivate Oman’s information and communication technology economy.

To accomplish this, every inch of the sultinate must have access to fast broadband speeds.

Talib Al Rashadi, business relations manager at Oman Broadband, made it clear he intends to bring Internet access through fiber optics, wireless service, and even satellite to the remotest sections of the country.

“The speed that we used to have one year ago was not more than 20 or 25Mbps,” said Al Rashidi. “Today, we have speeds of 100 to 150Mbps and even gigabit speeds. This is a very high speed, which enables some other applications, such as smart cities, smart governance and others.”

But that is just the beginning. By 2018, all major population centers of other governorates outside of Muscat will be covered with fiber to the home service. Oman is widely expected to pass the United States and Canada in broadband performance and coverage within the next four years. But it will need to do something about the cost of service to be recognized as a true world leader. An unlimited 60Mbps broadband line costs the equivalent of $156 a month. Although many Omanis’ enjoy a high standard of living, broadband at that price remains expensive.

Stop the Cap! reader Geoff W. lives in Liberty Township, Ohio — 35 miles east of Columbus, the state capital. But he might as well live in Cuba, because High Speed Internet is a digital pipe dream for him and his immediate neighbors. Despite living just a few houses away from other Time Warner Cable customers, the cable giant has quoted him $31,885 to install broadband service at his home.

A Time Warner Cable representative told Geoff the thirty grand plus would cover installing 531 feet of overhead cable, 1,800 feet of underground coaxial cable, and three pole permits.

“It’s time to consider High Speed Internet access a utility,” Geoff said.

The long wait for fiber optic broadband in the city of Boston is finally over.

In a surprise announcement with Boston Mayor Martin J. Walsh and Verizon officials, Verizon announced it will commit to at least $300 million in investments over the next six years to bring fiber to the home service to residents of the metro area.

Construction of the fiber-optic network will be completed on a neighborhood-by-neighborhood basis according to customer demand. Initially, the project will begin in Dorchester, West Roxbury and the Dudley Square neighborhood of Roxbury in 2016, followed by Hyde Park, Mattapan, and other areas of Roxbury and Jamaica Plain. The city has also agreed to provide an expedited permitting process to encourage the project.

“Boston is moving faster than our current infrastructure can support, and a modern fiber-optic communications platform will make us a next-level city,” Walsh said in a statement.

“This transformation isn’t just about advanced new fiber-optic technology — it’s about the innovative services this platform will allow people to create and use, today and in the future,” Verizon Wireline Network president Bob Mudge said in a statement.

Bringing FiOS inside the city of Boston will challenge the de facto monopoly Comcast had held for years. The only alternative most residents have is Verizon DSL.

The dramatic turnaround came six months after Verizon adamantly told the Boston City Council Verizon FiOS expansion was dead. Verizon announced it would stop FiOS expansion in 2010 to concentrate on its existing FiOS commitments and better marketing the service to attract more customers.

The sudden end to FiOS expansion six years ago caught many cities by surprise. As a result, in several areas, the fiber service is only available in select suburbs and not city centers.

Verizon’s unions have also pushed for further FiOS expansion, but today’s announcement is expected to have no impact on plans by the Communications Workers of America and the International Brotherhood of Electrical Workers to strike Verizon starting early Wednesday morning.

The partnership also covers Verizon Wireless and its plans to attach wireless equipment to city street lights and utility poles without a lengthy permitting process.

Verizon was also likely offered a much easier time securing a license to offer cable television service, a stumbling block Verizon has experienced in several large cities.

Echoing Google Fiber, Verizon will try to win itself some free marketing and buzz by giving residents a chance to compete to see what neighborhoods get FiOS first. A free online registration process will be used to assess demand and help Verizon prioritize its fiber-optic network construction schedule.

Verizon will also support digital initiatives for the income-challenged, including a $100,000 Digital Equity contribution to the city, offered to support a mobile hotspot lending program at the Boston Public Library enabling Internet access to families on an as-needed basis.

Boston neighborhoods marked “A” will be upgraded to FiOS first, followed by “B” and so on. The upgrade effort is expected to take at least six years.