The country’s largest cable industry lobbying group has decided to drop the word “cable” from its name, rebranding itself NCTA – The Internet & Television Association.

It is the fifth name for the cable industry’s trade association since its inception in 1951 as the National Community Television Council. The name change was introduced by its president and CEO Michael Powell, a former chairman of the Federal Communications Commission. Since 2001, when the group was rebranded the National Cable & Telecommunications Association, the NCTA has gradually shifted its emphasis away from television and towards the internet.

“Modernising our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home internet provider and the creator of the world’s best television content,” Powell said.

The group is expected to continue to spend heavily on lobbying Congress to take the industry view on matters regarding television and broadband.

History of the NCTA

• 1951: National Community Television Council was formed in September 1951, after a handful of community antenna (CATV) operators met at a hotel in Pottsville, Pa.;
• 1952: The group rechristened itself the National Community Television Association in January 1952;
• 1968: As “CATV” became less popular than simply calling it cable television, the NCTA again renamed itself as the National Cable Television Association;
• 2001: As internet access began to play a prominent role for cable operators, the NCTA again rebranded, this like as the National Cable & Telecommunications Association;
• 2016: With broadband now offering the greatest percentage of cable industry profits, the group dropped “cable” from its name, now calling itself NCTA – The Internet & Television Association.

Charter channels Don Rumsfeld

A Charter Communications executive told a western Massachusetts cable advisory board he had no idea how much Charter’s set-top boxes cost the company.

The question was just one of many asked by concerned public officials and residents worried cable bills could skyrocket as much as 50 percent after Charter takes over for Time Warner Cable early next year in the region.

Charter will require all cable television subscribers to rent a set-top converter for each connected television that will cost $6.99 a month each after a two-year grace period. The Five-Town Cable Advisory Committee that represents the interests of residents of Great Barrington, Lee, Lenox, Sheffield, and Stockbridge, Mass., call that illegal, claiming it violates a 10-year agreement signed in 2013 with Time Warner Cable and transferred to Charter in 2015.

Charter promised officials there would be no changes after taking over Time Warner Cable’s 10-year contract, but officials and some residents are now pushing back against the cable operator after learning customers paying $14 a month for 20-channel basic service will now have to pay at least $21 — a 50% rate hike — to keep cable service after Charter Spectrum arrives.

The Berkshire Eagle covered an open meeting held last night at the Great Barrington Firehouse, where residents and officials wondered why they could only lease a cable box from Charter, and asked the company to share how much the set-top box actually costs the company.

Charter representative Tom Cohan and his lawyer responded they did not know the cost of the equipment and added Charter’s upgrade, which will digitally encrypt all cable television channels, would have happened with Time Warner Cable as well.

Cohan also declared that since Charter views the encrypting of cable channels as “an upgrade,” that means they are not in violation of the agreement with the towns, and they have no say in the matter anyway.

“As the cable operator, we have authority over what technology we use,” said Cohan.

Town officials pointed out there has not been a case of prosecutable cable theft over the last five years, making encryption unnecessary.

“It’s not proper to make us pay for something we don’t need and don’t want,” said Linda Miller, the committee’s chairwoman. “We don’t want to file a lawsuit, but we will if we have to.”

The cable industry prepares for war over a watered-down set-top box reform proposal many companies initially supported.

You can’t please cable companies any of the time.

After months of an intense lobbying effort to kill Federal Communications Commission Chairman Thomas Wheeler’s set-top box reform proposal that would have created an open standard allowing manufacturers to compete for your box needs, the cable industry has declared war on the watered-down compromise released last week that many cable operators lobbied for as a suitable alternative.

“While we appreciate that Chairman Wheeler has abandoned his discredited proposal to break apart cable and satellite services, his latest tortured approach is equally flawed,” said Comcast’s vice president of government communications Sena Fitzmaurice in a statement. “He claims that his new proposal builds on the marketplace success of apps, but in reality, it would stop the apps revolution dead in its tracks by imposing an overly complicated government licensing regime and heavy-handed regulation in a fast-moving technological space. The Chairman’s new proposal also violates the Communications Act and exceeds the FCC’s authority.”

That’s a veiled threat Comcast may take the FCC to court if they proceed with the watered down reform policy now advocated by Chairman Wheeler.

Charter Communications, newly enlarged with Time Warner Cable and Bright House Networks in its family, also issued a statement claiming the FCC will ruin everything:

“Enabling consumers to use apps instead of set-top boxes may be a valid goal, but the marketplace is already delivering on the goal without overreaching government intervention. The FCC’s mandate threatens to bog down with regulations and bureaucracy the entire TV app market that consumers are increasingly looking to for innovation, choice and competition.”

Sensing blood in the regulatory waters, the pile on from Congress and programmers that depend on their relationships with large cable operators was inevitable and quick:

The top Democrat on the House Energy and Commerce Committee said Monday that he is doubtful.

Pallone

“While I commend Chairman Wheeler for working to solve this difficult issue, I’m concerned that this latest proposal will not work, particularly when it comes to licensing,” Rep. Frank Pallone (N.J.) said in a statement. “Ultimately, I’m skeptical that the revised plan will benefit consumers.”

The governments of Scotland and Ireland are promising their rural constituents they will have an absolute guarantee of access to broadband within the next 3-5 years, regardless of where they live.

Ministers at Holyrood have issued a Prior Information Notice on Public Contracts Scotland to lay the foundation for rural broadband expansion by describing the scope of the project for the benefit of potential partners that may wish to bid for a contract. Scotland has achieved 85% coverage six months ahead of the target date, with many of the biggest challenges to reach isolated properties still ahead.

The Cabinet Secretary for Rural Affairs and Connectivity Fergus Ewing told the media there is more work to be done to guarantee every rural home in Scotland is connected.

“We are putting digital connectivity at the heart of our agenda and delivering 100% superfast broadband for Scotland by the end of the next Parliament is one of our priorities,” Ewing said.

Naughten

In Ireland, skepticism has met the claims of Communications Minister Denis Naughten’s claim that every single home in Ireland will have access to reliable, high-speed internet within the next five years.

Today (2pm EDT), the minister is holding a live broadcast through Facebook to take questions about his commitment from communities across rural Ireland. Critics suggest it will be hard for those without internet access to share that fact with the minister when the event is taking place on a website they cannot easily access.

“Most people don’t believe that this National Broadband Plan is real. I can’t blame them. I was as big a cynic as everyone else in relation to it,” said Naughten. “As I said to the team in the department, we will under-promise and over-deliver, because I am sick and tired of promises being made, and (the government’s) failing on it.”

Naughten claims the “vast majority” of rural Ireland will be connected within three years. The last two years will be reserved to tackle the hardest cases.

“You are going to be dealing with peripheral areas – the sides of mountains, isolated rural valleys, and so forth – so it will take time to get to those particular locations,” he said.

[Editor’s Note: Federal Communications Commission chairman Thomas Wheeler today released a compromise proposal hoping to get the cost of set-top box equipment down for millions of Americans forced to lease equipment to watch cable television.

Wheeler originally proposed requiring an open standard for set-top box equipment that would open the market to competition by allowing manufacturers to directly sell equipment to consumers and compete for their business. Cable operators, programmers, and various special interest groups that depend on financial contributions from those operators immediately launched an unprecedented pushback claiming set-top box reform was racist, anti-minority, promoted copyright theft, and was illegal and unconstitutional. Small cable operators claimed they might be driven out of business, and programmers claimed companies like Google might fundamentally change the channel lineup on new equipment that would leave them in a disadvantaged position.

In fact, the hundreds of millions of dollars in annual revenue earned by cable operators charging the same price for equipment fresh out of the box or handed down in beat up condition to the fifth customer in eight years was more likely the driving factor.

Mr. Wheeler capitulated and released a more modest proposal promising cable operators would be forced to offer free “apps” for devices like Roku and Apple TV. But cable operators will likely own and manage those apps and have direct control of authentication methods and anti-piracy measures that are likely to be proprietary. Still, apps like TWC TV which covers Time Warner Cable’s lineup on devices like Roku have allowed consumers to ditch expensive set-top equipment and irritating Digital Adapters that don’t function well and have almost tripled in price since their introduction. Making sure these apps provide comparable functionality with set-top boxes and are released to a variety of devices will be key to whether Wheeler’s proposal, delivered in full below courtesy of the Los Angeles Times, has a measurable impact on cable bills.]

FCC chairman: Here are the new proposed rules for set-top boxes

There’s never been a better time to watch television in America. We have more options than ever, and, with so much competition for eyeballs, studios and artists keep raising the bar for quality content. But when it comes to the set-top-box that delivers our pay-TV subscriptions, we have essentially no options, creating headaches and costing us serious money in rental fees. That makes no sense, which is why I’m sharing a proposal with my fellow commissioners at the Federal Communications Commission to change the system.

Wheeler’s compromise

Ninety-nine percent of pay-TV subscribers currently lease set-top boxes from their cable, satellite or telecommunications provider, paying an average of $231 a year for the privilege, according to a recent analysis. The collective tab is $20 billion annually in rental fees. In a recent study, 84% of consumers felt their cable bill was too high. What they may not realize is that every bill includes an add-on fee for their set-top boxes. We keep paying these charges even after the cost of the box has been recovered because we have no meaningful alternative.

Pay-TV providers will be required to provide apps — free of charge — that consumers can download to the device of their choosing.
Earlier this year, the FCC launched a process to unlock the set-top-box marketplace. We were motivated by the desire to give consumers relief, but we were also mandated to take action by Congress and the law, which says that consumers should be able to choose their preferred device to access pay-TV programming.
Over the past seven months, the Commission conducted an open proceeding where we heard from pay-TV providers, programmers, device and software manufacturers, consumers groups, and, most important, the American people. We listened.

Now, I am proposing rules that would end the set-top-box stranglehold. If adopted, consumers will no longer have to rent a set-top box, month after month. Instead, pay-TV providers will be required to provide apps – free of charge– that consumers can download to the device of their choosing to access all the programming and features they already paid for.

If you want to watch Comcast’s content through your Apple TV or Roku, you can. If you want to watch DirectTV’s offerings through your Xbox, you can. If you want to pipe Verizon’s service directly to your smart TV, you can. And if you want to watch your current pay-TV package on your current set-top box, you can do that, too. The choice is yours. No longer will you be forced to rent set-top boxes from your pay-TV provider.

One of the biggest benefits consumers will see is integrated search. The rules would require all pay-TV providers to enable the ability for consumers to search for pay-TV content alongside other sources of content. Just type in the name of a movie, and a list will come up with all the places it is scheduled for broadcast and where it can be streamed (like Amazon Prime or Hulu).

Integrated search also means expanded access to programming created by independent and diverse voices on the same platform as your pay-TV providers. Consumers will more easily find content even if it’s not on the pay-TV service to which they subscribe.

These rules will open the door for innovation, spurring new apps and devices, giving consumers even more choice and user control.

While our primary focus during this proceeding was to promote consumer choice and fulfill our congressional mandate, we recognize that protecting the legitimate copyright interests of content creators is also key to serving the public interest. To ensure that all copyright and licensing agreements will remain intact, the delivery of pay-TV programming will continue to be overseen by pay-TV providers from end-to-end. The proposed rules also maintain important protections regarding emergency alerting, accessibility and privacy.

Large pay-TV providers, which serve more than 90% of subscribers, will have two years to fully implement the new requirements.  Medium-sized providers will have an additional two years to comply, and the smallest providers would be exempt.

This is a golden era for watching television and video. By empowering consumers to access their content on their terms, it’s about to get cheaper — and even better.