The forthcoming conversion of digital over-the-air TV stations from ATSC 1 to ATSC 3.0 will open up space for a new pay TV service that will bundle dozens of local and national channels with a video on demand service selling for as little as $20 a month.

Evoca is launching a consumer trial of its new service in Boise, Ida. in September, with plans to gradually expand service to small and medium-sized communities around the country.

Parent company Edge Networks is still negotiating with programmers, but will eventually sell a package of over 80 channels at a price it claims will be “less than half the cost of cable” TV. New customers will be offered a temporary promotional rate of $20 a month, but the service will eventually cost $49.95 a month. How can it afford to charge less? By offering customers a receiver that combines free, over the air local channels with a lineup of pay cable networks and, eventually, streaming services like Netflix and Hulu. Evoca won’t have to pay local station retransmission fees since customers will be watching those channels directly over the air.

About half of Evoca’s lineup will be delivered over two existing ATSC 3.0 low power TV stations owned by Cocola Broadcasting and leased to Evoca in Boise, compressing 20 encrypted digital channels on each station (KBSE-LD on Channel 33 and KCBB-LD on Channel 34). Boise is located in the Treasure Valley, an optimal place to receive unobstructed low power television signals. Evoca’s set-top box has a connection for a UHF-TV antenna. A basic indoor antenna is offered by the service. ATSC 3.0 signals are expected to be more reliable in fringe reception zones than the existing ATSC 1 standard, which gives Evoca confidence it can supply quality reception. Evoca will also carefully identify which zip codes are likely to receive good reception from the two stations and will not sell the service in areas that cannot get good reception.

The rest of Evoca’s lineup will be delivered over the customer’s home internet connection (at least 5 Mbps recommended). An included set-top box integrates everything together, so customers won’t know or care if they are watching a standard over the air signal, one of Evoca’s compressed and encrypted ATSC 3.0 channels, or a video stream from the internet.  Evoca claims to support both HD and 4K video, where available.

Evoca’s launch market of Boise was not chosen randomly. The company is based in Boise. It will seek to offer the service in cities where cable companies have either given up on selling television packages or charges above average rates for a below average lineup. Most Boise residents are currently served by Sparklight, formerly Cable One, which was among the first to deprioritize selling television service. Sparklight’s still available TV package is costly and many subscribers have dropped it.

Evoca also has an edge attracting older viewers because it will bundle dozens of digital networks like Cozi and Me-TV that favor classic TV shows and movies. These digital over the air channels are often not included on cable lineups.

Evoca TV Trial for Boise Residents

If you live in Boise, you could be among the 200 customers selected for “early access” to Evoca when it launches September 1. Early adopters will receive a free receiver (a $100 value), free antenna, an Evoca t-shirt, and a preview package of 60+ channels for $20 a month until the end of 2021. On January 1, 2022 the price will increase to $49/month. For more information, visit the Evoca website. At the moment, the most compelling channels are those already provided over the air for free, and there are a handful of on-demand services to fill some sizeable gaps in the current lineup. Evoca claims it is close to reaching deals with more familiar cable networks and will bring those to the lineup in the coming months. A cloud based DVR service is also planned for sometime in the future.

Assuming the service achieves success in Boise, expect it to expand to other cities in Idaho and Montana first, then Nevada and Utah, and finally parts of Texas and Oklahoma. The company claims it is interested in providing nationwide service, but that will highly depend on its ability to lease at least two low power television stations in each market it intends to serve. Considering the fact many low power stations are owned by hedge funds or other investors that have parked home shopping or other free-to-air networks on their stations hoping to monetize them later (or offer to close them down so the spectrum can be used by cell phone companies), Evoca may not have too much trouble finding other partners to support an expansion. But reception of low power signals can vary widely, especially in difficult terrain areas.

Evoca produced this video demonstrating how to set up the service. (1:30)