Spectrum customers in Southern California are gradually getting a free upgrade to 200 Mbps — twice the usual Standard speed, starting with new customers.

Spectrum has been running commercials in the region promoting the company’s new entry-level internet speed of 200 Mbps, along with a free cable modem and no data caps. The current new customer promotion offers $44.99/mo for internet service for 12 months, or a package of TV and internet for $89.98 a month for 12 months (which does not include equipment fees or the significant Broadcast TV Fee, which will add at least $20 more to the TV side of your bill).

Some current customers in legacy Time Warner Cable areas are successfully getting the speed upgrade by asking customer service to re-provision their cable modem. Others are finding the new speed after briefly unplugging their modem, while others are still waiting for any upgrade at all. It is clear the company is soft-launching the speed upgrade and is taking some time before publicly announcing it to all of their existing broadband customers in the area.

About 45% of Charter Spectrum’s footprint supports 200 Mbps as the entry level internet speed, mostly in AT&T landline service areas in the Midwest. Charter has not said when the rest of their service areas will get the free upgrade, but considering the company is about to raise internet prices, bringing faster speeds soon might make the price hike sting a little less.

Spectrum is running this advertisement in Southern California, promoting 200 Mbps internet service. (0:59)