Jamie Oliver

Altice dislikes the cost of cable programming, so the media and cable empire is increasingly turning in-house to launch alternative channels it owns and operates.

In Europe, Altice will launch its own cooking channel “My Cuisine” starting in June.

Offre Media reports the network will initially be distributed in Belgium, France, Luxembourg, and Portugal, but Altice is known for exporting its cable networks across its vast cable empire. The new channel will be accompanied by a print magazine with a digital version, a mobile app, and ongoing recipe blog.

Programming will originate in Altice’s network studios and from a programming partnership Altice has with FreemantleMedia, which is contracted to produce cooking-related shows with Jamie Oliver for at least three years.

My Cuisine will be available on SFR-Numericable in France, Belgium, and Luxembourg and will be made available to cable systems in Switzerland and Francophone Africa.

It will be the second foray into cooking channels by Altice, which already operates one for customers of Hot Cable in Israel.

Altice owns and operates Cablevision and Suddenlink in the United States.