Rep. Calfee

“The sheer audacity of Charter Communications’ offer of free airtime to legislators following the defeat of a broadband access bill is breathtaking,” wrote the editors of the Knoxville News Sentinel in a heated editorial this week. “The spectacle of lawmakers accepting the offer would be revolting.”

The newspaper was responding to the optics of Charter Communications’ generous offer of free airtime for politicians willing to record “public service announcements” just a day after the Tennessee House Business & Utilities Subcommittee killed a bill that would have allowed public utilities to expand fiber broadband service outside of their current electric service area. If that bill became law, it had the potential of giving Charter the formidable competition AT&T, Frontier Communications, and CenturyLink have failed to deliver in Tennessee.

In an election year, anything that gives politicians exposure to voters is worth its weight in gold, which is why taxpayer-sponsored “newsletters” and “voter updates” fill voters’ mailboxes a few months before Election Day. Charter’s plan to saturate subscribers with dubious “PSAs with Politicians” during ad breaks is harder to ignore than another piece of campaign junk mail destined for the recycle bin.

Rep. Daniel

Charter’s vague explanation it was going to offer the airtime before the Subcommittee vote only makes the scandal worse, because it means lawmakers were given advance notice they could be as well-recognized as Henry “The Fonz” Winkler selling reverse mortgages, circus animals and cheerleaders drumming up business for local car dealerships, and kids night at the local family restaurant — all too common tenants of the “local ad insertion” space cable companies get to make more money (or in this case win/reward influence) on the side.

But Charter’s plan appears to be backfiring, drawing unwanted attention on a cable operator Tennessee loves to hate. But more importantly, it gave the Knoxville press an opportunity to remind voters who the real villains of competition are: Republican Reps. Kent Calfee of Kingston and Martin Daniel of Knoxville — two local lawmakers on the Subcommittee voting with Charter, AT&T, and Comcast against their constituents pleading for more cable competition.

The local hero? Rep. Art Swann (R-Maryville) who voted yes (e-mail him a thank you note). He predicts the bill will be back.

The News Sentinel regards the love affair between Charter and lawmakers as compelling as a lunch date with Limburger cheese:

Actually, the stench emanating from the Capitol would indicate something worse than just bad appearances. Tempting lawmakers with free airtime during an election year — even if the commercial technically would not be a campaign ad — is like waving a treat above the snout of an obedient dog.

Charter has not commented on the matter, but its offer certainly gives at least the appearance of trading airtime for votes; surely legislators know better than to take him up on the offer. Tennesseans must hold lawmakers accountable if they do.

Readers can start by telling Reps. Calfee and Daniel they are watching them very closely on this issue and expect them to support public utility broadband expansion when the issue comes before them next time: