After years of complaints that Comcast’s discount Internet program for the poor came with a byzantine application process and was too limited to attract enough qualifying customers, the cable company is making it easier to sign up.

Comcast today announced Internet Essentials was getting a back-to-school makeover, with a doubling of download speed (10/1Mbps) and a free Wi-Fi router for new and existing customers.

Comcast’s application procedure for the service has also been streamlined.

Cohen

“Now, if a child attends a school where at least 50 percent of the students are eligible to participate in the National School Lunch Program, all student families in that school are automatically eligible for Internet Essentials,” David Cohen, Comcast’ executive vice president and chief diversity officer wrote in a blog post.

Internet Essentials offers discounted Internet access for $9.95 a month as well as budget-priced computer equipment priced below $150 and free training classes to use both.

But Comcast has still not changed two provisions that effectively lock many income-challenged residents out of its program:

• Participants may not have any outstanding debt to Comcast less than a year old. Those with debt more than a year old may qualify, but will likely have to arrange a payment plan to pay off the debt;
• Participants must not be current Comcast Internet subscribers and will have to cancel their current broadband service for at least 90 days before they can qualify for Internet Essentials.

The latter requirement is designed to protect Comcast from losing revenue earned from poor customers who manage to scrape together enough to pay for Comcast’s regular-priced Internet. Comcast has remained defensive about the limitations of its Internet Essentials program, offered as a condition for approval of its merger with NBCUniversal. Comcast publishes glowing testimonials about the merits of the project written by third party groups without disclosing Comcast financially supports most, if not all the groups providing the testimonials.

Qualified customers can apply online to get the process started. Current customers can also request and receive free delivery of their Wi-Fi router from the same website.

Comcast also announced it will be testing a pilot program offering discounted Internet service for low-income senior citizens, starting in Palm Beach County, Fla., with other trial cities to be announced later. Details about the senior program were not yet available. Appearing with Comcast to announce the program was a representative from the Urban League, which also receives extensive financial support from Comcast and supported its merger effort with Time Warner Cable.