Rampant consolidation of the telecom industry in Europe may help companies, their executives and shareholders, but more often than not it leads to higher prices for consumers. Those are the views of the European Union’s Competition Commissioner Margrethe Vestager, in a speech on antitrust issues delivered earlier today in Paris.
“Incumbent operators argue that if they cannot merge with their rivals […] they will be unable to increase their investment,” said Vestager. “I’ve heard this claim quite often, but I have not seen evidence that this is the case. Instead, there is ample evidence that excessive consolidation may lead not only to less competition and more expensive bills for consumers, but that it also reduces the incentives in national markets to innovate.”
Vestager believes much of the drumbeat for industry consolidation is coming from the financial markets. But competition on the ground suggests more competition, not consolidation, brings improved service.
“Infrastructure investment can be stimulated by competition,” Vestager said. “In 2009 a new player, Free Mobile, entered the French telecom market. Following that entry, the overall level of telecoms investment in France grew, and remains at higher levels than at the moment of Free’s entry.”
Free Mobile also triggered a major wireless price war in France, leading to dramatic drops in the cost of wireless service. Independent research from Rewheel seemed to confirm Vestager’s thesis. After Hutchison and Orange merged in Austria, for example, prices rose sharply.
Vestager argued the real motivation behind consolidation is limiting competition, which also helps operators avoid or delay necessary network upgrades.
“In these markets, we have also seen established players abuse their dominant positions to try and prevent competition from alternative operators,” Vestager added. “And we shouldn’t forget that these alternative operators are also behind major network investments in the EU.”
Vestager’s speech could pose major problems for European dealmakers like Altice and Hutchison Whampoa, because they signal the EU will likely closely scrutinize future mergers and acquisitions on antitrust grounds.