Not for long

Although Hulu Plus ($7.99/mo) has managed to attract a claimed nine million active subscribers, it has never drawn as much attention as its rivals Netflix and Amazon, and Hulu’s CEO believes that is because consumers, including his mom, are confused about the difference between Hulu and Hulu Plus.

Hulu is the advertiser-supported free side of Hulu and Hulu Plus offers a deeper catalog of content (and the right to view it on mobile devices) in return for a monthly fee. But the premium side of Hulu has always been plagued with complaints it collects money from customers and still forces them to watch paid advertising.

“Even when I was a subscriber, Hulu Plus didn’t make much sense,” said Scott Beggs of FilmSchoolRejects. “You signed up, gave them your credit card information, scored an account, and the commercials were still there. Shame on all of us who assumed that paying eight bucks a month would let us avoid watching the same heartburn medication commercials five times per Daily Show episode, I guess.”

In late April, Hulu CEO Mike Hopkins said the company was moving away from the Hulu Plus brand and that it will gradually disappear from the website over the summer. But for now, it remains uncertain if only the Hulu Plus name will disappear or if Hulu will shift to an entirely free or all-paid service. With Hulu working on an advanced video ad-targeting platform, it seems unlikely advertising will go away completely.

For many that continue to reject Hulu Plus, it comes down to one issue: commercials.

“The only thing that will bring me back would be the removal of all advertising,” says Les Wilder. “I could put up an antenna and view all the shows I want for a lot cheaper than paying Hulu, if I wanted to watch the ads that go with over the air broadcasting.”

Although Hopkins said 2015 would be a breakout year for Hulu, its audience share continues to decline.

As of the third quarter of 2014, Netflix remains the runaway winner with a 36% household penetration score. Amazon Prime Access is now in 13% of American homes, while Hulu Plus is a distant third at just 6.5% penetration.