The latest contract dispute over cable programming between The Weather Channel and Verizon FiOS has deprived Verizon customers of The Weather Channel, but more than a few viewers who don’t live for storm porn don’t seem to notice or care.
Verizon’s FiOS TV service has “opted out” of further carriage of the 24-hour weather network, according to Verizon spokesman Lee Gierczynski.
Verizon’s contract with The Weather Channel recently expired and Verizon chose not to renew it. Early last year, DirecTV temporarily dropped the weather network over its proposed wholesale renewal rate, so the asking price is likely a factor in the decision to drop the network.
Conveniently for Verizon, last Friday competitor AccuWeather launched its own 24/7 weather channel and gained five million U.S. viewers on its launch day courtesy of FiOS TV.
A spokesperson for Verizon hinted that the usefulness of The Weather Channel has been diminished with the onslaught of digital devices that can call up a local forecast in seconds instead of waiting for one on a weather cable network.
Verizon might have a point, considering The Weather Channel itself has gradually lost interest in showing local weather in favor of reality programming to slow declining ratings. Weather junkies disapprove.
“The Weather Channel needs to do some internal soul-searching before taking a leap of faith that every FiOS subscriber wants to view their mindless reality shows and watch annoying dum-dums like Al Roker,” commented one affected subscriber in Philadelphia. “Good for you Verizon for dumping once-great but now junk-show/dumbed-down channels. There are more of these channels you can also start getting rid of, don’t stop.”
AccuWeather also called out The Weather Channel for preempting the weather for “Fat Guys in the Woods” and “Prospectors” — two Weather Channel reality shows that may encounter bad weather, but don’t report on it.
The AccuWeather Network promises viewers “all-weather, all the time without reality-TV fluff,” according to a statement from the State College, Pa.-based media company.
Bloomberg News notes fewer viewers are bothering to watch cable weather channels when they can get a commercial-free forecast instantly from a smartphone without waiting for “Weather on the 8’s.”
AccuWeather Network is aware of this and has not been designed for extended viewing, expecting viewers won’t watch for very long.
“We want our channel to be something you look at, get your weather, and then go back to other programming,” says AccuWeather CEO Barry Lee Myers. “It’s a way to use your TV, just as you might use your tablet or phone.”
That seems to serve Verizon just fine because Shirley Powell, a spokeswoman for The Weather Channel said discussions to renew their contract with Verizon FiOS TV have ended. The Weather Channel is now depending on viewer loyalty to force Verizon to put the network back on the lineup, because lowering the price has not worked.
“In the end, we offered Verizon FiOS our bundle of services at a lower price than the previous contract,” the channel said on its Keep The Weather Channel website. “They were unresponsive to our offer and surprised us and their customers by unexpectedly dropping The Weather Channel, WeatherScan, Weather Channel On Demand and The Weather Channel weather widget from their offering.”
[flv]http://www.phillipdampier.com/video/Bloomberg AccuWeather TV Channel Just Has the Weather 3-11-15.flv[/flv]
Bloomberg News talks to the CEO of AccuWeather about his new 24/7 channel that promises the weather and nothing but the weather. (4:55)
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I didn’t know AccuWeather had a channel. I thought it was just a website and app.