Speed costs.

At least in central Florida where Bright House Networks provides cable service.

The company’s entire Florida service area will be able to sign up for 300/15Mbps broadband beginning later this month. The cost ranges from $95 a month for customers with a deluxe bundle of services all the way up to $199.95 a month for Internet-only customers.

“We continually look for ways to provide the best available choices to our customers. Just a few months ago, we increased our maximum bandwidth offering to 150Mbps, and now we are making available an additional product at 300Mbps,” said Kevin Hyman, executive vice president, Cable Operations, Bright House Networks. “We’ve opted to make this product available to our entire Florida footprint meaning millions of Floridians will have this choice available to them.”

Bright House will support the speeds on its existing DOCSIS 3 network, which means some customers with older modems and slower speeds may need new equipment to take full advantage of the speed tier. Upload speeds drag behind download speeds because of existing network architecture, although other cable companies are managing to offer higher upload speeds than Bright House. When DOCSIS 3.1 arrives, expect upstream speeds to get a boost.

Verizon reminds us its customers can already get faster upload speeds (300/300Mbps) for around the same price Bright House charges for broadband-only service.

The newest tier joins Bright House’s other tiers, which were upgraded late last year: