WOW! broadband customers in Ohio and Alabama can now sign up for Internet speeds as high as 110Mbps.

The communities getting the upgrades include parts of Columbus, Oh. and the Alabama cities of Auburn, Valley, Huntsville and Montgomery.

WOW! previously upgraded customers in Chicago, Detroit, part of Columbus and Cleveland, Evansville, Ind., Lawrence, Kan., and Pinellas, Fla.

“We recognize and embrace that consumers are increasingly using their Internet connection to stream video content to multiple devices,” Cathy Kuo, WOW! chief operating officer, said in a statement.

Many of the customers getting this week’s speed boost were former Knology customers. All are now free of usage caps that some used to endure under the systems’ former owners.

WOW! receives top customer approval ratings among cable companies in the United States, in part because it maintains a list of values drummed into employees that are lacking at other cable companies:

1. Courage: Act on your beliefs with pure intention in spite of your fears.
2. Respect: Treat others as you wish to be treated.
3. Integrity: Choose to do what’s right.
4. Accountability: Own your part of any situation and work towards a solution.
5. Servanthood: Embrace the attitude and honor of serving others rather than being served.

Most customers can upgrade from the company’s old top-tier of 50/5Mbps to 110/5Mbps for about $13 extra a month.