YouTube will earn as much as $6 billion this year from the increasing number of ads that accompany videos on the world’s busiest website. It could earn even more charging consumers a subscription fee to get rid of them.

As online video advertising loads increase, online viewers are growing increasingly intolerant watching 30 second ads just to view a two-minute video. YouTube has at least allowed most of the its ads to be manually skipped by the user after a five second waiting period, but as more and more videos are subjected to the “pre-roll” ad treatment, a growing number of YouTube fans seem prepared to pay a nominal fee never to be bothered with ads again.

YouTube CEO Susan Wojcicki believes there is room for both free, ad-supported videos and a paid subscription, ad-free model and it is contemplating letting YouTube viewers choose between the two.

“We’re early in that process, but if you look at media over time, most of them have both ads and subscription services,” Wojcicki said at the Code/Mobile conference. “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users, but there’s going to be a point where people don’t want to see the ads.”

YouTube rival Hulu may have already reached that point. It charges $7.99 a month for Hulu+, its enhanced service, but its online programming still carries a very heavy ad load, now approaching what viewers would see watching their favorite shows over broadcast TV. That advertising has cost Hulu+ a significant number of subscribers unwilling to pay a premium price for online videos littered with commercials.

Hulu showed users an average of 82.3 ads a month, compared with YouTube and other Google-owned sites, which showed an average of 32.3 ads per viewer, according to comScore data from December 2013.

A number of advertising agencies are welcoming a reduction in online advertising. With saturation advertising, viewers have a tendency to tune out the ads or go back to pirating video content. A small number of ads tend to hold viewers’ attention better and most won’t bother trying to skip or ignore a single 15 or 30 second ad.

“After Facebook went public, they had in-stream video and it suffocated the users and they pulled back,” Steve Minichini, chief digital officer at ad agency Assembly, told The Post. “If what we’re hearing is correct — that Hulu is pulling back — I would welcome that.”

American Airlines left passengers stewing for more than three hours on board a flight from LAX to London before finally returning to the gate. The reason? A passenger reported a functioning Wi-Fi hotspot labeled “Al Quida Free Terror Nettwork” and complained to a flight attendant.

Flight 136’s passengers were questioned, the aircraft was torn apart by security and airline cleaning crews, and passengers were eventually handed hotel vouchers to stay overnight after nothing was found and the flight was canceled.

Police admitted no crime was committed and no further action will be taken. It is not illegal to misspell the name of the infamous terror group as your Wi-Fi hotspot, nor is it illegal for a passenger to freak out and report it. But the wisdom of both is open to serious question.

“It must have been somebody on the aircraft,” passenger Elliot del Pra told KABC. “Thank goodness that we did not fly because you just don’t know. It’s very scary to think somebody would actually do that, especially on an international flight.”

But the likelihood of an actual terrorist openly calling attention to his bad grammar and spelling skills and his affiliation with a terror network while surfing the net in first class are slim to none.

“It was a stupid prank and everyone completely overreacted,” a British passenger countered, frustrated after being left on the tarmac for hours only to see his flight home canceled. “It’s clear American Airlines won’t be my next flying choice because common sense eludes them completely.”

[flv]http://www.phillipdampier.com/video/KCAL Los Angeles LAX Al Quida WiFi 10-27-14.mp4[/flv]

Terror on the tarmac? Not quite. KCAL-TV in Los Angeles reports the obvious — someone was pulling a bad prank (and are behind the times) naming their Wi-Fi hotspot after Al Qaeda, long after being eclipsed by ISIS in the headlines. (1:55)

The Federal Communications Commission announced Friday it will postpone an important spectrum auction until 2016 after broadcasters filed suit against the regulator challenging its proposed format.

The FCC wants your free, over-the-air television dial to be a lot smaller with a deal that will pay broadcasters to sign-off their channels for good to benefit the wireless industry. Remaining stations will be moved to VHF channels 2-13 and UHF channels 14-30. The spectrum covering UHF channels 31-51 would likely then be sold in pieces to major wireless carriers including AT&T, Verizon Wireless, Sprint, and/or T-Mobile.

To entice broadcasters to voluntarily switch off their transmitters, the FCC has designed a spectrum auction that would provide tens of millions in proceeds to smaller stations and up to $570 million for a UHF station in Los Angeles to get off the air. Technically, stations giving up their channels don’t have to sign-off — they can move to low/lower-powered broadcasting, share channel space with another television station on a digital subchannel, or move to cable television exclusively.

To sell stations on the deal, FCC Chairman Tom Wheeler hired Greenhill, a Wall Street investment bank, to prepare a presentation sent to every eligible television station in the country, encouraging them to sell their channels for some eye-popping proceeds:

(These numbers refer to full-power stations; in some markets there are also Class A stations, low-power stations that meet certain programming requirements. The estimated value of their spectrum is lower.)

Source: The FCC

There is so much money to be made buying and selling the public airwaves — at least twice as much as broadcasters originally anticipated– spectrum speculators have also jumped on board, snapping up low power television station construction permits and existing stations with hopes of selling them off the air in return for millions in compensation. Wireless customers are effectively footing the bill for the auction as wireless companies bid for the additional spectrum. Television stations will receive 85% of the proceeds, the FCC will keep 15%.

Major network-affiliated or owned stations in major cities are unlikely to take the deal. But in medium and smaller-sized markets where conglomerates own and operate most television stations, there is a greater chance some will be closed down, moved to a lower channel, or transferred to a digital sub-channel of a co-owned-and-operated station in the same city. The most  likely targets for shutdown will be independent, CW and MyNetworkTV affiliates. In smaller cities, multiple network affiliates owned by one company could be combined, relinquishing one or more channels in return for tens of millions in cash compensation.

In Los Angeles, the stakes are especially high with auction prices estimated at up to $570 million for a high-powered UHF station like KDOC-TV.

“There is some real money to be had,” Bert Ellis, chief executive of Ellis Communications, which owns KDOC-TV, told the Wall Street Journal. “I think every broadcaster should take a very close look at this.”

Estimates show at least 80 significant U.S. cities will likely lose one or more channels, especially when the bid price well exceeds the value of an independent, ethnic or religious station. Many of these will go dark, move to cable or a less desirable lower power VHF channel, or sign an agreement with a remaining station to carry its programming on a sub-channel.

The National Association of Broadcasters filed suit against the FCC’s auction in August. The NAB wants the FCC to guarantee that stations that wish to stay on the air will not have their coverage area reduced or forced to pay to move to a new channel number assigned by the FCC as the regulator “repacks” a much smaller UHF band.

“We’ve said from day one, if stations want to volunteer to go out of business, that’s their prerogative. But for those stations that choose to remain in business, they should be held harmless,” NAB spokesman Dennis Wharton said.

The spectrum auction is designed to address the wireless industry’s claim of a spectrum crisis, warning that if more frequencies are not found, wireless users will eventually see their service degraded.

Rogers Communications will acquire Hamilton, Ont.-area independent Source Cable in a quiet $160-million deal.

The transaction was first noticed in Rogers’ quarterly financial report to shareholders, noting that Source Cable provides cable, broadband, and phone service to only a part of the city of Hamilton. Rogers already provides service next to Source Cable’s service area so a transition to Rogers should pose few issues for eastern Canada’s biggest cable operator. The rest of greater Hamilton will continue to be served by Cogeco and Rogers in their respective service areas.

“We’re really excited about purchasing Source Cable,” said Kevin Spafford, Rogers Communications spokesperson. “We view this acquisition as a growth opportunity because the company is well run; the footprint is adjacent to our existing cable systems; they have really good penetration of cable TV and Internet services, and there is potential for new customers as the unbuilt part of the area develops.”

Subscribers are less enthusiastic.

The cable company has always been responsive to its customers and willing to pioneer new technology before larger providers like Rogers.

Source Cable customers may win some extra ethnic language programming now seen on Rogers, but will likely experience a major downgrade in how they deal with their cable provider. Source customers will eventually be exposed to Rogers’ much lower-rated customer service. Broadband customers are also likely to lose their unlimited Internet service, forced to select from Rogers’ usage-capped plans.

Source Cable was started by former city alderman Jim Campbell in 1974. Campbell died two years ago.

Source Cable’s service coverage area is limited to a number of blocks in parts of Hamilton, Ont.

One of the largest grocery chains in the United Kingdom is giving away free unlimited 16Mbps broadband for a year, including a free wireless router, as long as customers cover the usual monthly line rental fees.

The service is offered without a voice dialing plan, which means customers will pay for any voice minutes they use, except when those calls are to or from Tesco Homephone customers. Internet customers also receive a free year of Tesco Internet Security and UK-based phone support. The optional phone service also includes Caller ID, Caller ID blocking, and Directory Inquiries.

In fact, Tesco’s offer will actually be a money-maker for customers who already have home phone service because Tesco also includes Clubcard points on every bill, which can be redeemed on purchases made at the chain.

After 12 months, the price reverts to Tesco’s current standard offering: 16Mbps for $9.68 a month.

Tesco’s line rental charge, required on all landlines and DSL service costs $24.83 a month.

In comparison, CenturyLink charges $39.95 a month for 10Mbps service for a year before the price increases. But customers will pay considerably more than that, as that price does not include taxes, fees, and surcharges, including a Carrier Universal Service charge, National Access Fee surcharge, a one-time, High-Speed Internet activation fee, and state and local fees that vary by area and certain in-state surcharges. A monthly modem rental fee also applies.