Cable operators leveraged their near-monopoly on high-speed broadband and commercial business services to lead the entertainment and publishing industry in profitability, according to a report from consultant EY (formerly Ernst & Young.)
Cable companies now earn EBITDA (cash flow) margins of 41%, thanks primarily to their broadband divisions. Cable companies have managed to raise prices for Internet access, charge new fees to lease equipment, and monetize broadband usage with usage caps and usage-based billing while their costs to offer broadband service continue to decline rapidly.
“We are seeing that digital is very much driving profits now, instead of disrupting it,” said EY’s Global Media & Entertainment Leader John Nendick. “Companies are figuring out how to monetize the migration of consumers to a variety of digital platforms, and this insatiable demand for content is fueling growth throughout the industry.”
Just a few years ago, cable operators fretted that cord cutting of cable television packages and increased programming costs could take a major bite out of their profitability. But as telephone company broadband competition has waned, cable companies have been able to leverage their near-monopoly on high-speed broadband service with rate increases and usage-control measures that keep costs down and profits up. Customers have also been choosing higher-speed tiers with greater usage allowances at added costs, further increasing profits. The result is more revenue that more than compensates for the loss of profits from cable television.
According to EY, the cable industry will top everyone else in the 2014 survey of the sector. Cash flow margins for other related businesses: cable networks (37%), interactive media (36%), electronic games (29%), conglomerates (26%), satellite television (26%), publishing and information services (21%), broadcast and network television (19%), film and television production (12%), and music (11%).
Phillip: do you have a link to the E&Y report?
The reason I ask is because you refer to EBITDA margin as “cash flow margin”. I know what EBITDA margin is, but I have no idea what “cash flow margin” is, and I doubt very much that a big accounting firm uses that term.
If they do, I’d like to see how they define it.
Hi, I was unable to get permission to share the report, but in response to your inquiry, I can share their reply that they are using “cash flow margin” synonymously with “EBITDA” for the purposes of a “reduced jargon”-for the general public summary of the report.
Since, as you know, EBITDA is not really the same as “profit,” they are trying to come up with a phrase that is closer but less opaque than EBITDA.