Charter Communications, Inc. and Comcast Corporation today announced the name of the new cable company that will be spun off from Comcast upon completion of the Comcast – Time Warner Cable merger and the Comcast – Charter transactions.

The company now known as “SpinCo” or “Midwest Cable LLC” will be known as GreatLand Connections, Inc.

Although the name has been registered as a trademark, there is no known website or logo yet.

“We are pleased to publicly announce the name of this exciting new company we are building,” said Michael Willner, president and chief executive officer of GreatLand Connections. “The name GreatLand Connections pays homage to the rich history and striking geographies of the diverse communities in which the company will operate. It brings to mind our commitment to connecting people and businesses with terrific products and excellent service in the almost 1000 historic communities – large and small – across the 11 states we will serve.”

Former Insight Cable customers may recall Willner presided over that cable operator for years before it was acquired by Time Warner Cable.

GreatLand Connections will serve customers thrown out by Comcast and Time Warner Cable to keep their combined share of the cable television business under 30%. Most of the 2.5 million customers are in less desirable markets in the midwest and southeast.

It will likely launch as the country’s fifth largest cable operator, behind Charter Communications.