Fixed line (wired) broadband is still a critically important technology in Germany.

Vodafone Deutschland and Kabel Deutschland, now both owned by Vodafone, have launched a joint marketing agreement to pitch wired broadband to customers across Germany under the new brand Zuhause Plus (At Home Plus).

Customers have the choice of either Vodafone’s VDSL at speeds up to 50Mbps or cable broadband from Kabel Deutschland at speeds up to 100Mbps. Vodafone is trying to convince customers to abandon VDSL in favor of cable broadband, which also offers television service. Vodafone is working on bringing television to its VDSL customers at some point in the future, but it would compromise available broadband speeds.

To provoke DSL customers to consider a change, a special offer of $27.72 a month for phone and broadband service is available for those agreeing to switch to cable.

Together, Vodafone and Kabel Deutschland reach nearly 98% of German homes. At least 40% get DSL speeds exceeding 25Mbps. The company is targeting speeds of at least 100Mbps for its DSL, cable and LTE wireless networks.

The Kabel Deutschland brand will soon disappear in favor of the Vodafone brand. The two companies were merged last October in a $15.3 billion dollar deal.