AT&T says it plans to adopt fiber to the home service in cities around the United States as part of an expansion of its U-verse GigaPower service.

CEO Randall Stephenson told investors at the Morgan Stanley Technology, Telecom, and Media Conference the “cost dynamics” of fiber optics have become “really encouraging” in its targeted fiber deployment in Austin, Tex.

“In fact I would tell you we are so encouraged that we want to begin taking this to other communities [where] we can get the terms and conditions like we have in Austin,” Stephenson said, referring to Austin’s red-tape cutting and clearing the way for fiber upgrades with eased permit requirements and pole attachment policies. “We are redirecting investment to fiber to the home deployment, and in fact we are going to launch the service in Dallas this summer.”

Stephenson added that where U-verse faces significant competition from a “new competitor,” AT&T will be “a little more aggressive and assertive in deploying that technology around the country.”

That most likely means AT&T will choose fiber to the home service in areas facing imminent competition from Google Fiber or another similar provider.