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Time Warner Dumbing Down HLN to Appeal to Younger Audiences; Actual News is Canceled

Phillip Dampier February 11, 2014 Consumer News 5 Comments
vaughn

From this…

What used to be known as CNN Headline News will soon become a network devoted to following popular websites and blogs to cover the latest viral social media stories to attract a younger audience.

HLN is dropping much of its news format, considered too stuffy to attract the under-34 crowd, and will instead focus on the most-Tweeted stories, the ‘coolest viral videos,’ and other trending topics making the rounds around the web.

“Taking a cue from today’s connected and wildly social generation, HLN will curate the news from across all platforms,” trumpets the HLN press release. “Headlines will be ripped from the most ‘plugged-in’ sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

...to more of this.

…to more of this.

In a nod to the growing trend of the self-obsessed and the “15-minutes of fame” crowd, new HLN head Albie Hecht told Buzzfeed’s Peter Lauria he was toying with a new tagline for HLN: “We’re not the news, you are.”

The new format is designed to chase off HLN’s older audience in favor of “millennial-minded viewers.” Advertisers consider the 18-34 demographic the sweet spot, and are not particularly interested in reaching anyone 50 or older (unless they are selling mobility products, life insurance, reverse mortgages, and home medical supplies.) That is what Me-TV is for.

The first new show to appear on HLN’s new format is “RightThisMinute,” featuring the stories behind viral Internet videos. Audience members will be encouraged to take part through social media like Twitter and Facebook.

Those annoyed with Nancy Grace and HLN’s other personality-driven programming are out of luck. HLN will retool prime time programs like “Nancy Grace” and “Dr. Drew on Call” to incorporate more social media interaction, but the programming will remain a major part of HLN’s new format.

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James R Curry
James R Curry
10 years ago

Absolutely everything that’s wrong with modern news broadcasting condensed into one easy-to-skip channel. CNN, you geniuses!

me
me
10 years ago

Soooo more like ‘MTV’….

siouxmoux
10 years ago

Time Warner has been Dumbing Down HLN, CNN for Years, thanks to Fox Faux News, MSNBC, Only Real News Networks I watch is BBC World News, Al Jazeera America and TWiT.tv

Paul Houle
Paul Houle
10 years ago

I remember watching burned out boomers watching the same loop over and over again on CNN headline news before they changed the name to HLN and got that awful woman commentator. Now I think people only watch it because they leave it on at the Burger King, the bus station, the pawn shop, etc.

Whenever I turn off HLN with my TV-B-Gone, I always hear people cheer.

Shoogy Bee
Shoogy Bee
10 years ago

Well, at least they still have Robin Meade!

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