Netflix and the rise of online video has taken its toll on what used to be a household name in DVD rental.

DISH Network Corporation today announced its subsidiary Blockbuster will close its 300 remaining retail rental locations and end its DVD-by-Mail rental service in mid-December.

“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,” said Joseph P. Clayton, DISH president and chief executive officer. “Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings.”

At its peak in 2004, Blockbuster had nearly 60,000 employees and more than 9,000 video rental stores. The company’s inadequate response to the rise of Netflix, which rented out its DVD’s by mail, caused revenue to plummet and Blockbuster filed for bankruptcy in September 2010.

Legendary investor Carl Icahn called Blockbuster “the worst investment I ever made.” DISH may feel the same way.

After acquiring the remnants of Blockbuster for $233 million and assuming $87 million in debt and liabilities at a 2011 bankruptcy auction, DISH found itself quickly in retreat, closing 200 Blockbuster rental stores in 2011, 500 more in 2012, and another 300 this year. Despite efforts to compete head-on with Netflix, Blockbuster’s DVD-by-Mail business never achieved much success because Netflix maintained a better selection and faster delivery from a more extensive network of regional distribution sites.

Today’s announcement marks the end of Blockbuster’s retail rental experience and its DVD rental distribution centers will close by early January as customer DVD rentals are returned in the mail.

Over the past 18 months, Blockbuster has divested itself of assets in the United States, as well international assets, including operations in the United Kingdom and Scandinavia. DISH will continue to support Blockbuster’s domestic and international franchise operations, relationships and agreements.

DISH will keep licensing rights to the Blockbuster brand, and key assets, including the company’s significant video library. DISH will focus on delivering the Blockbuster @Home service to DISH customers, and on its streaming service, Blockbuster On Demand.