Cablevision has begun notifying Florida customers it is pulling the plug on its market trial OMGFAST wireless broadband and voice services Aug. 19.

The cable operator launched the venture in 2012 advertising $29.95 broadband service delivered over Multichannel Video and Data Distribution (MVDDS) frequencies it won in a 2004 FCC auction.

FierceCable learned the service had not been a runaway success, attracting only 1,600 customers in the market test conducted in Broward and Palm Beach counties.

The writing may have been on the wall for the future demise of the service after the company laid off workers at its Pompano Beach headquarters at the end of June. The 10,000 square-foot building reportedly housed about 60 employees.

Cablevision sold its MVDDS spectrum to Dish Network last fall. Dish had been leasing the spectrum back to Cablevision to keep the service up and running.

Cablevision said it was still in the process of notifying customers they will have to get their phone and broadband service from somewhere else starting next month.

OMGFAST marketed up to 50Mbps service for $29.95 a month, charging an extra $10 a month to lease the required equipment.