Residents of some cities north of Dallas are in the unique position of being able to choose between two phone companies and at least one cable operator for television, phone, and broadband service.

AT&T U-verse competes head to head with Verizon’s advanced FiOS fiber to the home service in communities like Allen, Plano, and Frisco, Tex.,  because of franchising agreements that opened to door for both companies to compete in overlapping territories.

The aggressor was Verizon, which took advantage of Texas’ statewide video franchise law to “overbuild” its FiOS fiber operation into AT&T’s landline territory, particularly in affluent Frisco and Allen.

Verizon got interested in the area in 2008 because of the population boom and housing growth in North Texas. It was easy to lay fiber in the large housing developments under construction. When the economy crashed along with the housing market during the Great Recession, Verizon’s investment and interest in expanding FiOS declined. Today, some areas have access to both Verizon FiOS and U-verse from AT&T, as well as at least one cable operator. Other areas, especially in unfinished planned neighborhoods, only have access to only one provider, AT&T.

Verizon’s decision to overbuild and face AT&T was a decision to target investment into some of the richest areas in the Dallas-Ft. Worth Metroplex. Lower income areas often have neither service, as Verizon has focused efforts north of the city and AT&T U-verse is still not available in certain areas of downtown Dallas.