The Barstow Verizon Superpages

Verizon Communications today announced it was ending more than 100 years of residential telephone directory distribution, instead directing callers to online listings services or a CD-ROM, available free for California customers.  The White Pages will still be available upon request in print form, but the company expects many Californians will skip the request, keeping an estimated 1,900 tons of paper per year out of the California waste stream.

But if Verizon’s intent was to avoid excessive paper use, the effort comes up short.  The company will still automatically distribute the much larger, and much more lucrative Yellow Pages on every customer doorstep whether they ask for it or not.

Verizon asked the state Public Utility Commission to stop automatic distribution of the White Pages last October.  The PUC granted the request on June 9.  The last automatically delivered edition of residential listings will be the 2011-2012 Barstow Regional and High Desert Verizon Superpages in November.

Despite the discontinuation of the automatic delivery, customers will be able to order free residential print and CD-ROM versions of white pages directories by calling 1-800-888-8448 as each local yellow pages directory begins delivery.  In addition, all white pages listings are accessible at www.verizon.com/whitepages.

Telephone customers across the country, regardless of provider, can opt-out of all telephone directory delivery by visiting a website sponsored by the Association of Directory Publishers.