Canada’s transition to digital television was supposed to be a non-event for cable and satellite customers, because those providers will continue to service analog televisions for sometime to come.  But Shaw Communications found a way to squeeze a few more dollars out of some of their subscribers anyway.

While Canadian broadcasters were discontinuing analog over-the-air television, many Shaw Cable service areas were also dumping an increasing number of analog channels in favor of digital.  In Kamloops, B.C., Cheryl Whiting discovered that conversion was going to cost her plenty.  Although Shaw provides one digital set top box for free, each additional box rents for $2.95 per month, and Whiting will need four of them if she wants to continue watching cable stations above channel 13 throughout her home.

“I may as well sign my paycheque over to them,” Whiting told The Daily News.

Shaw’s ongoing “digital upgrade” is clearing away much of the analog cable dial to make room for additional digital television signals and faster broadband, but that transition comes at a price to customers who now need a set top box on most of their televisions.

Many customers were upgraded during the month of August, with most of the rest scheduled for conversion during September.

[flv width=”540″ height=”416″]http://www.phillipdampier.com/video/Shaw Digital Network Upgrade – Analog Customers.flv[/flv]

Shaw tells customers it is moving all of their cable channels above “broadcast basic” to a digital platform, requiring customers to place digital set top boxes on all of their televisions.  (1 minute)