9 to 5 Mac shows off a mock image of what the newest iPhone 5 will probably look like. Pay close attention to the rounded edges and bezel. (click to enlarge)

Apple’s wildly popular iPhone series gets an upgrade in September as the Cupertino, Calif., company prepares to unveil iPhone 5.  Although the new model is not expected to support 4G/LTE networks, significant upgrades are in the works for the next series of phones:

• iPhone 5 will use Apple’s new iOS 5, which means improved messaging and photo sharing;
• An improved 8-megapixel camera, up from the current 5-megapixel one that got mixed reviews on iPhone 4;
• The introduction of the A5 processor, currently used in iPad 2, to provide more power for apps and features;
• An edge-to-edge screen and rounded glass.

The iPhone currently accounts for half of Apple’s revenue and has almost an 18% share of the smartphone market and dropping.

To counter Google’s increasing share of the smartphone market with its Android operating system, Apple also promises to deliver a stripped-down, less powerful budget-priced iPhone series for the developing world.  While prices have not been announced, the new budget phone is likely to be priced at least $100-200 less than western models.

With iPhone 5 also expected to include built-in support for either GSM or CDMA networks, Apple’s newest phone could be released simultaneously by both AT&T and Verizon.

Whether customers will be able to take their phones activated on one carrier to another is another matter, as is whether Sprint, T-Mobile, and smaller carriers will be allowed to sell it.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Apple Introduces iPhone 5 6-22-11.flv[/flv]

Even without support for 4G/LTE, iPhone 5 is still likely to generate considerable enthusiasm, especially among would-be Verizon customers waiting for the next version of the phone.  But by then, unlimited data plans will be a dream.  Bloomberg News and WFXT-TV in Boston discuss iPhone 5’s release, and a clip from CNBC’s ‘The Titans’ explains the marketing genius of Apple and its iPhone product line.  (2 minutes)

Rep. Anna Eshoo

Legislation forcing carriers to tell the truth about their 4G wireless speeds is scheduled to be introduced today in Congress by its author and chief sponsor, Rep. Anna Eshoo (D-Calif.)

The Next Generation Wireless Disclosure Act would require carriers to disclose the minimum data speed of their respective networks and better explain plan pricing and coverage.  While many consumers believe “4G” means vastly superior speeds and performance, in reality some wireless carriers have labeled even incremental network upgrades as delivering “4G” service, even if speeds are only incrementally better.

“Consumers deserve to know exactly what they’re getting for their money when they sign-up for a 4G data plan,” said Rep. Eshoo. “My legislation is simple – it will establish guidelines for understanding what 4G speed really is, and ensure that consumers have all the information they need to make an informed decision.”

Specifically, the legislation would provide consumers with the following information at the point of sale and in all billing materials:

• Guaranteed minimum data speed
• Network reliability
• Coverage area maps
• Pricing
• Technology used to provide 4G service
• Network conditions that can impact the speed of applications and services used on the network.

The legislation also requires the Federal Communications Commission (FCC) to evaluate the speed and price of 4G wireless data service provided by the top ten U.S. wireless carriers in order to provide consumers with access to a side-by-side comparison in their service area.

“Consumers want faster, more reliable wireless data service, and I look forward to working with industry and consumer groups to achieve this goal,” Eshoo added. “We need to enhance transparency and ensure consumers are fully informed before they commit to a long-term service contract.”

The bill faces tough prospects in the Republican-controlled House of Representatives, and industry groups are likely to oppose the measure.  Eshoo has tangled with both in the recent past as a prominent supporter of Net Neutrality.

LightSquared, feeling pressure after independent studies showed significant interference problems created by its wireless broadband network, suddenly announced a “solution” to the problem — one getting skeptical reviews from those critical of the project.

The would-be mobile broadband provider claims it will abandon a 10MHz band adjacent to that used by GPS, moving further down “the dial” in hopes of avoiding future interference problems.  Company officials hailed the move, claiming it solves the GPS interference problem except for certain high precision GPS receivers that could still suffer from the further distant LightSquared signals.

“This is a solution which ensures that tens of millions of GPS users won’t be affected by LightSquared’s launch,” said Sanjiv Ahuja, LightSquared chairman and CEO. “At the same time, this plan offers a clear path for LightSquared to move forward with the launch of a nationwide wireless network that will introduce world class broadband service to rural and underserved areas which still find themselves on the wrong side of the digital divide.’’

But LightSquared’s decision to remain in the same vicinity of low powered satellite signals has not impressed its critics.

Among the largest is Save Our GPS, a coalition of GPS users and manufacturers who fear LightSquared could ruin GPS service for millions of Americans.

“This latest gambit by LightSquared borders on the bizarre,” said Jim Kirkland, vice president and general counsel of Trimble, a founding member of the Coalition. “Last week LightSquared unilaterally delayed filing of the study report that culminated months of intensive work to evaluate interference to GPS, because they purportedly needed two more weeks to analyze the results. LightSquared’s supposed solution is nothing but a ‘Hail Mary’ move.  Confining its operation to the lower MSS band still interferes with many critical GPS receivers in addition to the precision receivers that even LightSquared concedes will be affected.”

Kirkland said it’s time for LightSquared to find an entirely different set of frequencies for its service, well away from GPS.

As LightSquared’s challenges continue, the one potential bright spot may be its agreement with Sprint Nextel allowing Sprint to resell LightSquared’s 4G network.  The agreement includes sharing upgrade and equipment expenses, but could be extended to include spectrum resources owned or controlled by Sprint.

Verizon is charging customers for text messages sent to mobile broadband devices, even though the devices themselves have no effective way to view the messages.  That allegation is the subject of a class-action lawsuit filed against the wireless carrier by Hagens Berman LLP, a law firm representing consumers who were unfairly billed for text messages from July 28, 2004 to the present.

The lawsuit, originally filed August 4, 2010, in the United States District Court for the District of New Jersey, seeks compensatory damages and an injunction prohibiting Verizon from billing customers for text messages sent to mobile broadband devices.  The law firm sent out a reminder this week for customers either billed in the past or still being billed they still have a chance to join the lawsuit.

Verizon’s mobile broadband devices allow its customers to access the Internet through Verizon’s wireless network. Each device is assigned a unique 10-digit telephone number and therefore, text messages can be sent to the 10 digit number associated with the device. However, according to the lawsuit, the devices have no screens and users have no effective way to view them.

If Verizon billed you for text messages you cannot access in connection with your Verizon Mobile Broadband device, you can request further information or join the case at the firm’s website or by email at [email protected].

Verizon Wireless will end its unlimited data smartphone plan on July 6th, pushing future customers to choose usage tiers priced at $30 for 2GB, $50 for 5GB, or $80 for 10GB.  But existing customers with either 3G or 4G phones can keep their existing unlimited data plans indefinitely, according to leaked Verizon memos.

Droid Life has become information central about the end of unlimited data at Verizon, thanks to some good connections with employees willing to share internal company memos.  They’ve learned Verizon also plans to make some other price adjustments effective July 7th:

Tethering pricing (in addition to your existing data plan, charged separately):

• 2GB — $20/month
• 4GB – $50/month
• 7GB – $70/month
• 12GB – $100/month

Overlimit fee: $10 per gigabyte.

Tablet plan pricing changes: Delete $20-1GB tablet plan, replaced July 7th with a $30-2GB plan.

From a Verizon memo to employees:

Data Pricing Evolution…The Present
Our legacy data pricing structure was designed to address a somewhat different customer need profile than what we are seeing and can expect in the future.

Consider this. Data usage has more than doubled over the last three years. Consumers and business users alike are doing more and more with their mobile devices. The notion of “send and end” has migrated to “managing multiple aspects of one’s lifestyle through mobility.” Whether it’s social media (85%+ of Smartphone users), mobile internet (88%+ of Smartphone users), or email/applications (71%+ of Smartphone users), this usage has one thing in common—dramatically increased demand for data and media consumption.

As a result, we are evolving our approach around how we package our data solutions and pricing to our customers. Coming soon, Verizon Wireless will move from our existing pricing format to a structure designed to allow customers to choose the right data solution that best aligns with their needs.

The Value Benefit Equation…
With the new usage based pricing plans, the vast majority of our customers will be able to enjoy their typical level of data consumption for the same value that they outlay today. Additionally, for those who have greater requirements for data, we will have solutions that they can tailor to their unique needs.

Perhaps more importantly, given our strong desire to continue to provide enhanced capability and value to our customers, the new data pricing will apply to both our 3G AND 4G LTE networks. So in essence, for those customers in our ever and rapidly expanding 4G LTE network coverage footprint, users will gain the benefit of the fastest and most advanced 4G LTE network in the U.S. all for the same usage based value. More speed. More functionality. Same value.

When Verizon first spoke about AT&T ending its unlimited use plans, we noted company officials seemed hesitant to sign on to AT&T’s specific pricing model.  We interpreted that to mean AT&T was being too stingy in Verizon’s eyes.  Stupid us. Instead, Verizon is going to charge $5 more than AT&T for most of its data plans, presumably milking its much-better reputation for service and reliability.

The existing price for Verizon’s unlimited smartphone data plan is $29.99 per month.  After July 7th, one penny more buys you only 2GB on Verizon’s network.

Customers can lock in unlimited data if they sign up for service before the end of the day on July 6th.  All existing customers who want to keep their unlimited data plan can, apparently even when changing phones, for the foreseeable future.  But nothing is forever with AT&T or Verizon.  We suspect “forever” will expire when average smartphone data usage approaches the 2GB limit their future $30 plan will feature.  Currently, the vast majority of smartphone users consume less than 750MB of data per month.