Your cable company has a problem.  Collectively, the cable industry has lost more than 2 million video customers over the past year, and the problem may be getting worse.  Some of the largest cable companies in the United States are making excuses for the historic losses:

• The bad economy
• Housing and foreclosure crisis
• High unemployment
• Family budget-cutting

But cable companies should be rethinking their excuses, according to a new report from Strategy Analytics.

“Throughout the past seven consecutive quarters of subscriber losses, the inclination of cable has been to point the finger at various external factors,” said Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service. “Our analysis shows that neither the economy nor the housing market is to blame for these subscriber defections. The problem is one of value perception.”

Value perception.  That’s a measurement of whether or not one feels they are getting good value for the money they pay for a product or service.  Value comes in several different forms, starting with emotional — do I feel good, safe, secure, or nostalgic using the service?  Can I imagine life without it?  What about my friends and family — will I stand out if I am not buying this product?  It’s also practical — Can I afford this?  Can I find a cheaper or better alternative?  Do I really need this service anymore?

Tied into value perception is customer goodwill.  If you have an excellent experience with a company, letting go of their products comes much harder.  If you feel forced to deal with a company that has delivered poor and expensive service for years, pent up frustration will make it much easier (and satisfying) to cut them loose at the first opportunity.

In the telecommunications industry, value perception is a proven fact of life.  It began with phone companies.  Formerly a monopoly, landline providers have been forced to try and reinvent themselves and become more customer-friendly.  First long distance companies like Sprint and MCI moved in to deliver cheaper (and often better quality) long distance service.  Sprint even got into the landline business themselves, forming EMBARQ, which at its peak was the largest independent phone company in the United States.  When Voice Over IP providers like Vonage and the cable industry’s “digital phone” products arrived, they promised phone bills cut in half, and introduced the concept of unlimited long distance calling.

The value perception among consumers became clear as they began disconnecting their landlines.  The alternative providers offered cheaper, unlimited calling services, often bundled with phone features the local phone company charged considerably more to receive.  Even though VOIP is technically inferior in call quality in many instances, the value the services provided made the decision to cut the phone cord easier.

But local phone company landline losses would only accelerate with the ubiquity of the cell phone, but for different reasons.  What began with high per-minute charges for wireless calls evolved into larger packages of calling allowances, with plenty of free minutes during nights and weekends, and often free calling to those called the most.  Most Americans end the month with unused calling minutes.  As smartphones gradually take a larger share of the cell phone market, the accompanying higher bills have forced a value perception of a different kind — ‘I can’t afford to keep my landline –and– my cell phone, so I’ll disconnect the landline.’

The cable industry has traditionally faced fewer competitive threats and regularly alienates a considerable number of customers, but still keep their business despite annual rate increases and unwanted channels shoveled into ever-growing packages few people want.

This pent up frustration with the cable company has led to perennial calls for additional competition.  That originally came from satellite television, which involved hardware customers didn’t necessarily like, and no option for a triple play package of phone and broadband service.  The cable industry offers both, and by effectively repricing their products to discourage defections from bundled packages, customers soon discovered the resulting savings from satellite TV were often less than toughing it out with the cable company.

As a result, satellite television has never achieved a share of more than 1/3rd of the video market.  Many satellite customers are in non-cable areas, signed up because of a deeply discounted price promotion, were annoyed with the cable company, or didn’t care about the availability of broadband or phone service.  When the price promotion ends or technical issues arise, many customers switch back to cable.

More recently, researchers like Strategy Analytics have discovered some potential game-changers in the paid video marketplace:

• The impact of broadband-delivered video content
• The Redbox phenomena
• Competition from Telco TV
• The digital television conversion

Strategy Analytics studied consumer perceptions and found customers braver than ever before about their plans to cut cable’s cord.  According to the consumers surveyed, nobody scores lower in value perception than cable companies.  Citing “low value for money,” over half of the cable subscribers surveyed told the research firm they intended to disconnect their cable TV package in the near future.

While other researchers dismiss those high numbers as bravado, there are clear warnings for the industry.

“Much ink has been spilled on the topic of cord cutting and even skeptics are now admitting that it can’t be ignored,” said Piper.

Indeed, Craig Moffett, an analyst with Sanford Bernstein who almost never says a discouraging word about his beloved cable industry, told Ad Age Mediaworks the issue of cord-cutting was real.

“It’s hard to pretend that cord cutting simply isn’t happening,” Moffett said.

The most dramatic impact on the cable industry has been in the ongoing erosion of the number of premium channel subscribers, those willing to pay up to $14 a month for HBO, Cinemax, Showtime, or Starz!.  The reason?  Low value for money.  As HBO loses subscribers, Netflix and Redbox gain many of them.  Netflix still delivers a considerable number of movies by mail, but has an increasingly large library of instant viewing options over broadband connections.  Strategically placed Redbox kiosks deliver a convenient, and budget-minded alternative.

The loss of real wage growth, the housing collapse, and the down-turned economy do put pricing pressures on the industry, but some cable executives hope the time-honored tradition of customers howling about rate increases without ever actually dropping cable service continues.

But as new platforms emerge, some delivering actual pricing competition to the cable TV package, increasing numbers of customers are willing to take their video business somewhere else.  Some are stopped at the last minute with a heavily discounted customer retention pricing package, but that doesn’t keep them from sampling alternative online video options.  Among those who actually do leave, some are satisfied with the increased number of channels they get for free over-the-air after America’s digital television conversion.

Many others are switching to new offerings from telephone companies.  Both AT&T and Verizon deliver video packages to many of their customers, often at introductory prices dramatically lower than their current cable TV bill.  When considering a bill for $160 for phone, video, and broadband from the cable company or $99 for the same services from the phone company, $60 a month in savings for the first year or two is quite a value perception, and the inevitable disconnect order is placed with the cable company.

Ad Age‘s own survey, more skeptical about cord-cutting, confirmed that many former cable TV customers left for budgetary reasons, but many also kept their triple play packages.  They just bought them from someone else.

Also confirmed: a dramatic upswing in online viewing, sometimes paid but often ad-supported or free.

Strategy Analysts concludes in its report, available for $1,999, that the ongoing erosion of cable TV subscribers isn’t irreversible, but it requires urgency among providers to become more customer-friendly and increase the all-important value perception.

In other words: respecting the needs and wishes of your customers.

Thankfully, the cable industry is dealing with competitors like AT&T, who are willing to assassinate their current lead in value perception by slapping Internet Overcharging pricing schemes on their broadband service.  That will certainly raise the ire of their DSL and U-verse customers, many who are treating the customer unfriendly usage limits as an invitation to leave.  Their former cable companies are waiting to welcome them back.  The real question remains, will cable customers now be treated better?

For several days now, Time Warner Cable customers in northeast Ohio have endured disruptions to their digital cable, as pixel problems and frozen pictures plague the cable company.  Communities like Cleveland, Mentor, and Elyria are all affected, and the cable company can’t figure out what is causing the trouble.

Time Warner Cable reports more than 100 employees are trying to track down the problem, but the company will not issue general credits to affected customers.  Instead, you must write or call Time Warner requesting credit.  You can send a credit request on Time Warner’s website under the contact section.

[flv width=”360″ height=”290″]http://www.phillipdampier.com/video/WEWS Cleveland Time Warner Pixel Problems 5-3-11.mp4[/flv]

WEWS-TV in Cleveland covers Time Warner’s troubles after problems with the cable company brought many requests from viewers to get to the bottom of it.  (3 minutes)

Charter Cable, one of America’s worst-rated cable companies, wants out of greater Los Angeles.  Its cable system, serving parts of LA, has been rumored for sale for years.  Now the cable company has gotten serious, hiring Goldman Sachs and Citibank to run an auction to sell off the system.

The most logical buyer, Time Warner Cable, has been engaged in on-again, off-again talks with Charter about Los Angeles for sometime, according to several sources in the cable investment community.  Charter proposed a swap, trading its Los Angeles system to Time Warner if they could acquire Time Warner’s subscribers in Wisconsin.

Time Warner Cable currently serves 560,000 subscribers in Green Bay, Milwaukee and Appleton.  Charter serves much of the rest of the state.  Thankfully for many Wisconsin customers, Time Warner Cable told Charter they were not interested.  Time Warner gets significantly higher customer ratings than Charter does.

Now that Goldman Sachs and Citibank will be running an auction, Time Warner Cable could still ultimately acquire the Charter systems in Los Angeles, if they are willing to pony up an estimated $2 billion asking price.  If Time Warner won’t bid that high, speculation is that Comcast, Cox, or Cablevision will.

A surprise bonus for buyers are rumors Charter will throw in its cable system in Fort Worth, Tex.  That move would also seem to benefit a Time Warner Cable takeover, considering the nation’s second largest cable operator already has an enormous presence in the Dallas/Fort Worth Metroplex.  But Multichannel News points out that part of Texas brings bad memories for Time Warner, when it had to effectively commit to an expensive rebuild of the nearby ailing system acquired from bankrupt Adelphia Cable in 2006.

Time Warner Cable is still rumored to be the logical buyer of Insight Cable’s systems, also for sale, in Indiana, Kentucky, and Ohio, although the cable company is still balking at an asking price of up to $4 billion.

Wireless carriers want you to pay them extra if you use your phone’s built-in Wi-Fi hotspot feature to share wireless data with your other devices.  Now Verizon and T-Mobile are joining AT&T in shutting down some loopholes that allowed third party applications to deliver tethering service at no additional monthly charge.

The first step in locking down tethering is removing easy access to applications that allow it to happen.  As of this week, access to the most popular tethering apps, including Easy Tether, Internet Sharer, Klink, PDAnet and Tether for Android have been blocked from the Android Market, which means customers can only install these applications using a complicated process to manually install the software.

The next step, already underway at AT&T, is to identify and warn customers using these “unauthorized” apps that they are violating the terms of their wireless contract.

AT&T customers began receiving text messages warning them that the company’s own tethering plan would be automatically added to their accounts if tethering continued.  Verizon has not gone that far yet, but T-Mobile has, sending warnings and blocking access for customers who are not paying an additional $14.99 a month for the service, currently unlimited.

Verizon Wireless customers will have to pay $20 a month for up to 2GB of access, each additional gigabyte priced at $20.

AT&T customers can add tethering for an additional $15 (for 200MB), with additional plans delivering more access for more money.

Google, responsible for administering the Android Market, notes it is not “blocking” the app, merely making it “unavailable for download at the request of wireless carriers” — a distinction without a difference for most consumers.

5-10-2011 Correction:  AT&T’s website claims you need the 4GB DataPro plan for Smartphone tethering, which provides an allowance of 4GB of data for $45 a month, with a $10/GB overlimit fee per GB over.

 

AT&T’s alternate reality of the wireless universe is on full display as the company makes statements promoting its proposed merger with T-Mobile that, in some cases, retreat from the facts or otherwise distort them.

AT&T CEO Randall Stephenson has been visiting with journalists, often from the business press, to talk up the merger’s potential.  The company has supplemented those PR tours with a 400-page filing with the Federal Communications Commission that has won converts among some non-profit groups, many of which receive direct funding from AT&T.

Stop the Cap! felt a fact check was in order, so we reviewed Stephenson’s recent claims made in an interview with USA Today:

Claim:  In the last four years, the volume of (traffic on) these (wireless broadband) networks is up 8,000%. We believe that we’re going to go up, in five years, eight to 10 times from where we are today. We don’t have the spectrum position to accomplish that.  T-Mobile’s spectrum is very compatible with ours. In cities like New York, we put the two companies together, and we get a very quick lift in capacity of about 30%. That means fewer dropped calls, better service quality, and it gives us a path to do something that neither one of us could do independently, and that is deploy fourth-generation mobile broadband to 95% of the U.S.

Fact: Although wireless broadband traffic is up, AT&T holds more wireless spectrum than any other carrier, a good deal of it unused.  In fact, some of AT&T’s competitors and critics suggest the company is hoarding spectrum, and its insatiable appetite for more could get fulfilled if the company can sell Congress on its “shortage theory.”  Although some of that spectrum is being reserved for the company’s future LTE network, critics contend AT&T spent a lower percentage of its revenue on network expansion (despite being the exclusive holder of the Apple iPhone during the period) than its competitors.

Between 2008 and 2010, AT&T’s FCC filing said it spent $21.1 billion in capital expenditures to upgrade its wireless network.　That’s less than the $22.1 billion spent by Verizon Wireless over the same period. As a percentage of revenue, AT&T’s total was a little higher, at 13%, to Verizon’s 12.8%. Even so, given its congestion problems, AT&T should have spent significantly more. Complaints about congestion were apparent at least two years ago, yet in 2009 AT&T increased wireless capital expenditures by only 1% to Verizon’s 10%.

AT&T has admitted it has faced congestion issues in several large cities — an especially serious problem for a company using GSM technology, which combines voice and data traffic onto a single wireless pipe.  When the network gets overcongested, data sessions fail and voice calls drop.  CDMA networks like Verizon and Sprint have two virtual pipes, one for data and one for calls.  If one gets congested, it doesn’t necessarily harm the other.

Additionally, although T-Mobile will provide some additional capacity in selected urban markets, some of their towers are remarkably close to AT&T’s own towers, effectively making them redundant.  Because T-Mobile uses different spectrum, in some cases AT&T customers will see no benefit from the combination of the two networks, unless they buy new equipment capable of accessing both.

AT&T using T-Mobile as the key to deploying fourth-generation mobile broadband is more than a little hard to believe, considering the German-owned carrier is dwarfed by AT&T.

Claim: Anybody who opens the newspaper or watches TV sees this as a fiercely competitive industry — maybe the most competitive in the United States.  The large majority of Americans, when they go to buy cellphone service, have a choice of at least five providers. In 18 of the top 20 markets, the customer has a choice of five different competitors. It’s a fiercely competitive market today. It will be a fiercely competitive market after this deal is done. We don’t see that changing.

Free Press characterizes AT&T's claims of more competition by absorbing a competitor to be the equivalent of chucking your smartphone down the rabbit hole.

Fact: If ad purchases were evidence of a robust, competitive market, we could say phone and cable companies were hot competitors.  Both advertise heavily, but charge similar prices for similar service — a classic case of duopoly market pricing power. In the cell phone business, the overwhelming majority of Americans subscribe to either AT&T or Verizon Wireless.  Sprint is a distant third at around 12%.  After T-Mobile, all other carriers represent just 1-2% of the remaining market share.  Many cities don’t have access to smaller providers like Cricket, US Cellular, or MetroPCS, either.  In those areas, the choices are usually AT&T, Verizon, and perhaps Sprint.

How does this marketplace concentration impact customers?  Loss of innovation.  Typically, smaller carriers have to innovate to attract attention and compete successfully with larger providers.  AT&T and Verizon have long track records of locking up access to the most innovative phones, so smaller providers have to create unique service plans, offer lower prices, or provide attractive bundles.  Sprint sells unlimited access in a marketplace full of restrictive data caps or calling minute allowances.  T-Mobile provided some of the least expensive plans around, especially for families.  Cricket offers pay-per-day prepaid calling plans that can make a wireless phone affordable for anyone.  US Cellular has stellar customer service.

All competitors are not equal.  Anyone who lives or visits rural areas understands the implications of relying on Cricket, MetroPCS, or even Sprint for cell phone service well off the main highway.  With coverage being a major factor, many quickly decide there are only two realistic choices for robust service — AT&T and Verizon.

AT&T’s myopia aside, eliminating T-Mobile, one of the market’s most fiercely innovative providers, will do nothing to benefit consumers.

Q&A Claims:

Q: There are small companies in the market, but one commentator said that they’re like grocery stores trying to compete with Walmart.

A: Everybody has their analysis. We can evaluate the numbers nine ways to Sunday. At the end of the day, the Justice Department will do the fact gathering and data gathering and will evaluate it market by market, then make those determinations. Based on our analyses, this is a deal that should be approved.

Q: If the market is so competitive, why might two companies have 70% of the business?

A: We all make technology decisions. We all put marketing plans into place. We all make decisions that drive how effective we are in the marketplace. I think we’ve done pretty well. I think Sprint has done a remarkable job over the last couple of years and will do very well tomorrow.

Q: Consumers only have two places where they can get an iPhone.

A: But there are RIM (BlackBerry) devices. There are Windows (Phone) 7 devices. Android devices tend to be doing very well throughout the market — in fact, we are having a lot of success with Android. Metro PCSand a lot of our competitors are having a lot of success there. So there are plenty of options for the customer.

Q&A Facts:

1. AT&T’s in-house analysis decides what is best for AT&T, not for individual American consumers.  The Justice Department and the Federal Communications Commission are subject to political pressure and are not independent arbiters of competitive fairness.
2. Sprint has lost customers for years and is only now attracting some of them back.  While charitable to Sprint, Stephenson’s remarks are not welcomed by them.  They consider this deal anti-consumer and anti-competitive.
3. Perhaps with the exception of the Evo, available first from Sprint, almost every other cutting-edge phone launches exclusively with AT&T and/or Verizon.  Other carriers get to sell these popular phones much later, or sell stripped down models that don’t deliver the same features.  Just review the phones available to Cricket and MetroPCS customers and compare them with what is on offer from Verizon and AT&T.

Claim:  History tells you that prices in this industry have come down for 10 years. In the last 10 years, there’s been a significant number of business combinations in this industry, and prices have come down by 50%. And prices continue to come down. We have a history, when we acquire one of these companies, we map their rate plans into AT&T. So if somebody chooses to stay on that rate plan, those rate plans are available. I don’t see why we would change it for this case. It’s just a customer-friendly thing to do.

Fact: More and more customers are no longer simply buying voice plans, on which Stephenson’s claims are based.  Instead, they are upgrading to smartphones, where they discover carriers’ mandatory add-on fees for data services.  Although prices for voice plans have not increased, rates for text messaging, data, and other add-ons have.  That can add $25 a month or more per phone.  Many carriers are reducing their discounts on new phones while adding new “junk fees” to their bills to cover “regulatory costs” as well.

AT&T also doesn’t specifically promise to retain T-Mobile’s innovative rate plans.  Instead, they propose to grandfather existing customers on those plans until they purchase new phones or switch carriers.  That does not mean existing AT&T customers can jump to a T-Mobile plan.  It also doesn’t mean those plans will still be available for new customers.

AT&T has a track record of not being particularly customer-friendly, either.

Claim: T-Mobile will continue to operate their business exactly like they have. They’ve demonstrated that they’ve had a lot of success. They market directly against AT&T. I envision them to continue marketing against AT&T in the marketplace.

Fact: T-Mobile is so successful, they have been shopping around for a buyer for some time to allow them to exit the business.  A success story that is not.

Claim: Q. If the deal goes through, would you offer all of the AT&T handsets to T-Mobile? A: Of course. If you’re a T-Mobile customer, that’s one of the great advantages. The handset selection that AT&T offers would become available to T-Mobile customers.

Fact: This proves our point T-Mobile customers do not have access to the latest and greatest equipment available to AT&T customers.

AT&T has also claimed the deal will create new jobs and stimulate economic growth.  Tell that to the T-Mobile employees who will be collecting unemployment shortly after being deemed redundant by AT&T.  Virtually all of T-Mobile’s current service areas overlap AT&T.

Free Press’ Tim Karr compares the consolidation of the cellular industry to the railroad mergers of the 19th century.  By locking up competition, carriers can raise prices and call the shots in the marketplace.  While a handful of competitors could eke out their 1-2% market share in such a duopoly, all will be starved for capital and considered a risky bet in light of the domination by AT&T and Verizon.

Karr is asking Americans to put their elected officials on notice they don’t want this anti-consumer merger:

So should it be left to Washington and one exceedingly powerful company to decide the fate of our communications? (If you’re thinking “no,” you can help stop this merger by contacting the members of the Antitrust Subcommittee and urging them to grill AT&T next Wednesday.)

If Congress, the FCC and Department of Justice hear from enough people like you and me, they can muster the courage to ask the right questions of AT&T.

Next Wednesday’s hearing on the Hill is our first chance to expose this merger for the nightmare that it is, and save our smartphones from following AT&T down the rabbit hole.