With all of the tumultuous events in the Middle East, the debate over whether to allow Al Jazeera’s English language service on America’s cable systems has begun again, with commentators on the right accusing the channel of being the next best thing to Osama bin Laden anchoring the six o’clock news, and some on the left demanding carriage just to make a point. But the real question left unanswered is, “how much is this channel going to cost cable subscribers?”
Al Jazeera English managing director Al Ansteys has been negotiating with Comcast and Time Warner Cable, America’s largest cable operators, to find out — and ultimately win carriage of the 24 hour English-language news network on both cable systems.
Arriving at Comcast headquarters in Philadelphia with 13,000 signed petitions for Al Jazeera English, Ansteys said the sheer number of requests should extinguish any doubt that Americans want better coverage of events in the Middle East from the network.
Nearly 8,000 Time Warner Cable subscribers signed petitions and another 1,000 Cablevision subscribers echoed the sentiment.
Time Warner Cable already has experience carrying international news outlets.
The company recently expanded the reach of Russia Today (RT), a 24-hour news network in English based in Moscow and funded by the Russian government. The channel is the equivalent of an external television service to compliment The Voice of Russia (formerly Radio Moscow), a station familiar to every shortwave radio listener. Although the Russian government goes out of its way to declare the RT’s journalistic independence, the firewall between the Kremlin and channel’s newsroom has been tissue-thin at times. Reporters have learned how to cover certain stories, and which ones to avoid. RT’s news and current affairs programming compliment the foreign policy priorities of Kremlin.
RT’s coverage of the Middle East is occasionally anti-American to the point of stridency. Some reports on the channel infer the United States government has thrown its former allies under the bus, others claim everything Washington does in the region has to be reviewed by Jerusalem before passing muster. Message: the Obama Administration’s policies are out of touch, unreliable, and incoherent. You can get much the same view from Sean Hannity any evening on Fox News, but RT is no right-wing paradise. Liberal American talk radio host Thom Hartmann has a regular show on RT — The Big Picture. The news channel also devotes a considerable amount of time talking to fringe commentators across the ideological spectrum, and even has spent time with 9/11 conspiracy theorists. When that is finished, it’s time for the weather in Minsk.
The presentation is light years ahead of the shortwave service, whose studios still have all the acoustical qualities of a subway station restroom. Posh British accents and modern graphics make the channel blend in nicely with other international news operations like France 24, CBC Newsworld, BBC World, or CNN International.
But the bigger question is why I, and other Time Warner customers are getting another channel few asked to receive. Quietly “soft-launched” in western New York on a digital channel in the 100’s, RT’s sudden presence wasn’t likely to draw much attention — and it hasn’t, — all part of its larger plan to expand cable carriage nationwide. If the channel (and others) succeed, it will be able to directly reach American audiences with a Russian point of view, without an American gatekeeper.
As of last month, the effort expanded on radio as well. New York City area radio listeners can now receive The Voice of Russia 24 hours a day on their AM radio dial, thanks to an agreement with WNSW 1430-AM in Newark, N.J., which has effectively leased out the station to Moscow.
This is the dream many international broadcasters have had for years — reaching an American audience that routinely ignores international voices. During the Cold War, literally millions of watts were thrown back and forth as western stations fought eastern bloc jamming to deliver the Voice of America and Radio Liberty. The Soviet Union and their satellites carpeted the shortwave bands with English language programming from stations as diverse as Radio Moscow, Radio Tirana, Albania and the Voice of Mongolia. But it was a battle few Americans paid attention to, content to listen to local AM and FM stations.
As for Al Jazeera English — it is a credible news operation measured against today’s definition of “cable news” and delivers top rate coverage of the Arab Spring — the ongoing transformation of governments across the region. If anything, their coverage revels in the new democratic possibilities open to the region. It’s not the BBC, but then again what passes for cable news in the United States these days isn’t either.
Al Jazeera makes the assumption you are already familiar with the region, and risks talking over the heads of those who are not, but wild claims that the network is some propaganda arm of Osama bin Laden or other assorted Islamic extremist groups just don’t match the programming. In fact, one is much more likely to see anti-American rhetoric on RT than on Al Jazeera English, which is completely preoccupied with events closer to the Arab world.
The tone is far more Fareed Zakaria than Glenn Beck. If you don’t know who those people are, you aren’t going to watch the channel anyway. And there is the larger point — do we need more channels on the budget-busting cable dial?
Should Al Jazeera be allowed on America’s cable and satellite lineups? Of course, especially if there is room for channels like RT or CCTV9, the Beijing-based 24-hour English language network from the People’s Republic of China, both seen on many Time Warner cable systems. But they’d better come free of charge or sold a-la-carte if they are not.
[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/WTXF Philadelphia Comcast Al Jazeera Debate 2-24-11.flv[/flv]
WTXF-TV in Philadelphia aired this screamfest debate over Al Jazeera English in the United States that completely misses an important point: who is going to pay for it? (6 minutes)

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