While Time Warner Cable and Sinclair Broadcasting duel to the Dec. 31 deadline, some Time Warner Cable customers are using the dispute to their advantage — demanding, and winning price concessions on their cable service.

Time Warner Cable has fielded so many calls about the dispute, it has added a message to its customer call-in lines to share its side of the dispute.

Listen to the announcements Time Warner Cable is using around the country on its customer service lines to address the Sinclair-Time Warner dispute. (7 minutes)
You must remain on this page to hear the clip, or you can download the clip and listen later.

Some customers tired of being put in the middle have decided to take their business elsewhere.  Others are just threatening, which brings forth customer retention deals to keep customers from cutting Time Warner’s cord.

“I scored a one year extension of my new customer deal — $99 a month for every kind of service the cable company offers,” writes Scott from Syracuse, N.Y.  Time Warner Cable is expected to drop WSYT (Fox) and WNYS (MyNetwork TV) late Friday night.  “I told them their rate hike notice was bad enough, but dropping two stations from my lineup without offering me a refund was too much.”

Scott was prepared to switch to Verizon FiOS, but Time Warner offered a price he’ll take for some inconvenience.

“I threw my Time Warner rate hike notice in the trash — it doesn’t apply to me for a year,” Scott says.  “It took ten minutes on the phone with the cable company and now I’ll save hundreds a year.”

In Texas, Time Warner Cable customers trying to exit the cable company for a competitor found the cable company’s term contract harder to walk away from.

“They are playing hardball with me, telling me I’ll have to pay an early termination fee if I switch,” says Stop the Cap! reader Rod who lives in San Antonio.  He’s preparing to say goodbye to KABB (Fox) and KMYS (MyNetwork TV).”

“I told them with their attitude, it would be worth paying the fee to see the back of them,” Rod says.  “Besides, when you tell some of their competitors about the cable company’s exit fees, they sweeten the deal as a sign of goodwill, something I am not getting from the cable company.”

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Sinclair TW Dispute 12-30-10.flv[/flv]

Sinclair stations across the country are airing various news reports about the upcoming signal blackout on both Time Warner Cable and Bright House Networks, which uses Time Warner to negotiate programming contracts.  Virtually all are biased towards Sinclair’s position, and ignore the fact Time Warner plans to import Fox network programming regardless of what happens.  (25 minutes)

In Rochester and Buffalo, the cable company is willing to extend their $99 triple play promotion to customers threatening to drop service over the Sinclair dispute, especially when customers also mention the company’s recently announced rate hike.

“If the first person you speak with doesn’t offer you a better deal, hang up and call back,” advises Susan, our reader in Amherst, N.Y.  Both she and her mother in Cheektowaga are saving $35 a month for the next year all thanks to Sinclair and Time Warner’s money fight.

One of the stations impacted in the dispute

“We would have never thought about doing this before we started reading Stop the Cap!,” she says. “We had no idea we could get these kind of deals.”

“We’d lose WUTV (Fox) and WNYO (MyNetwork TV), but Time Warner promises all of the Fox network shows will still be aired and losing MyNetwork TV is hardly a loss at all,” Susan shares.  “Just call them and use the word ‘cancel’ and see what they offer.”

Sinclair stations are notorious for running local news operations on the cheap, when they bother to run local news at all.  So many viewers remain blissfully unaware of the dispute because many of the affected Sinclair stations are low-rated afterthoughts.  Of the 35+ impacted stations, fewer than six have serious local news operations, and many of those are in last place in the local ratings.  That’s a point Time Warner Cable had reportedly raised in their negotiations, noting the stations are not worth Sinclair’s asking price.

But the cable operator is also not saying a whole lot about the dispute on their various local news channels.  The company has instead taken out full page advertisements in newspapers alerting viewers to the upcoming signal disruptions and pushing customers to visit the cable operator’s national carriage dispute website: RollOverOrGetTough.com.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Time Warner News Sinclair 12-30-10.flv[/flv]

Time Warner Cable briefly mentioned the dispute between the cable company and Sinclair Broadcasting on a few of their local news channels.  (2 minutes)

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/WHAM Rochester TW Sinclair Dispute 12-30-10.flv[/flv]

WHAM-TV in Rochester took a third party look at the dispute and explained it to western New York viewers.  Special bonus: A brief interview with Scott Fybush, editor of Northeast Radio Watch who understands western New York media like few others.  (3 minutes)