Another day, another re-purposed video portal.  Last September, AT&T launched AT&T Entertainment, little more than a site filled with embedded TV shows from Hulu you could already watch… on Hulu.  Today, AT&T launched the same concept under the rebranded “AT&T U-verse Online.”

“The benefits of multi-screen convergence are coming to life for AT&T U-verse customers,” said Dan York, president of content, AT&T. “With AT&T U-verse, you can enjoy your favorite content on U-verse TV, U-verse Online, and soon, your mobile device with U-verse Mobile. We have an unmatched ability to deliver on the multi-screen vision, and working with leading programmers, we’re providing entertainment to consumers in new and integrated ways not yet offered by our competitors.”

“U-verse Online features tens of thousands of hours of entertainment, and since its initial launch in September 2009, has continued to add content from additional networks and studios,” says a statement from the company.

But in reality, U-verse Online remains almost entirely a Hulu affair, with the majority of its video content coming from the popular video site.  Only the name of the site is changed to give customers the perception of value from something anyone could build themselves.

Watch how easy it is for Stop the Cap! to launch its own amazing video portal, Stop the Capped Video Online!:

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The Abbott & Costello Show, one of the featured titles on AT&T’s U-verse Online (and also on Stop the Capped Video Online!)

Stop the Cap! reader Michael, who sent along the tip, wonders if this is AT&T’s version of TV Everywhere.  If it is, AT&T’s shows are already available everywhere without the phone company’s help.  Just like AT&T Entertainment, AT&T U-verse Online is little more than a tool to give customers perceived value for money, even if the only cost to AT&T came from hiring some web designers to clip and paste embedded video codes from Hulu’s website.