The Delmarva Peninsula

Four towns are better than one when trying to negotiate improved service and better terms for Delmarva Mediacom cable customers.

Bethany Beach, Millville, Ocean View and South Bethany are considering joining forces to renegotiate their agreements with Mediacom, all coming up for renewal within a year of each other.

Councilman Jay Headman from South Bethany is among those advocating the joint effort to get a better deal from Mediacom, which provides cable service across many parts of the peninsula encompassing Delaware and parts of Maryland and Virginia.

Mediacom serves many parts of the Delmarva Peninsula with cable service

“If we could come together and negotiate as one, we could save money and have more clout,” Headman told The Daily Times. “We know for a fact that it’s smart to negotiate together. When we have a larger clientele, (Mediacom) has to deal with us, and we can split the cost for the lawyer.”

While the four communities would find a competing provider launching service on the peninsula a useful tool to increase competition, they don’t necessarily believe its likely.  Many residents of the towns are part-timers, staying for extended summer vacations.  In fact, getting a better deal for part-time residents who wish to subscribe for part of the year is one of the concessions they hope to obtain from Mediacom.  The towns are also seeking a shorter agreement — the current franchise is for a 15-year term — and better service in general.

Vice Mayor Carol Olmstead, of Bethany Beach, told the newspaper the town is allocating $5,000 in next year’s budget to cover legal fees related to the negotiation.

“I think everyone who has cable TV would like better service,” she said. “Why not join together? I think the feeling is there’s strength in numbers.”