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The Fallout of T-Mobile’s Second Outage: Twitter Storm

Phillip Dampier November 5, 2009 Video, Wireless Broadband No Comments

T-Mobile explained its second network outage in two months with a brief post on its support forum:

On Tuesday, some T-Mobile customers may have experienced service disruptions impacting voice and messaging services.  We restored full service to all affected customers later in the day.   After investigating the cause, we have determined that a backend system software error had generated abnormal congestion on the network.  T-Mobile has since implemented additional measures to help prevent this from happening in the future.  We again apologize to those customers who were affected and may have been inconvenienced.

But PC Magazine mined several messages from the storm of customer discontent suggesting not all of the problems were actually fixed at that time, and several customers still without service were told to turn their phones off and on to re-register them with T-Mobile’s network.  Some reported that didn’t work either.

Meanwhile, a company with an outage that significant can create its own headlines when it becomes one of the most important topics being discussed on Twitter, as social media critic Jenn Van Grove discusses.

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