With the merger of CBS and Viacom now complete, the combined company is preparing to overhaul its subscription streaming service CBS All Access with a rebranding and a relaunch this summer.

“We believe audiences want their entertainment on demand and their news, sports and events live, and our expanded offering will be the service that gives them what they want, how they want it all in one place and then a great value,” ViacomCBS CEO Bob Bakish told investors during a quarterly results conference call on Thursday.

The relaunched service will be dramatically larger than the current CBS All Access, adding content from Smithsonian TV and Viacom’s various cable networks including BET, Comedy Central, Logo, MTV, Nickelodeon, Pop TV, and the Paramount Network. The new streaming platform will also integrate more closely with Viacom’s free-to-view, advertiser-supported Pluto TV and Showtime, CBSViacom’s premium pay movie channel.

Subscribers will not have to wait until summer to see some changes on the All Access platform. Paramount added over 100 movie titles to the service earlier this week.

Currently, CBS All Access and Showtime together boast about 10 million subscribers, with ads-included All Access priced at $6 per month and Showtime at $11. Viacom’s advertising-supported streaming service Pluto TV, which Viacom bought in January 2019 for $340 million, has attracted almost 20 million monthly users.

Bakish believes the new ViacomCBS service will be as robust as competitors like Hulu or Disney+. It will enter a marketplace already dominated by Netflix (167 million subscribers), Amazon Prime (150 million subs), Hulu (30.7 million subs), Disney+ (28.6 million subs), ESPN+ (7.6 million subs), Starz (6.3 million subs) and YouTube TV (2 million subs). It will also have to compete against newly launched Apple TV+ and the forthcoming debuts of HBO Max and Peacock.

CBS All Access currently includes live streams of local CBS affiliates, streaming news network CBSN, and a variety of live and on-demand entertainment and sports programming. Its content library currently includes CBS TV network shows and a long-standing selection of evergreen off-network shows including Perry Mason, the original Hawaii 5-0, and The Brady Bunch.

CBS and AT&T have agreed to end the blackout of 26 CBS owned and operated TV stations in 17 markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Tampa, Seattle, Detroit, Minneapolis, Miami, Denver, Sacramento, Pittsburgh and Baltimore. CBS local stations in these areas will return to AT&T U-verse, DirecTV, and DirecTV Now lineups sometime today.

The renewed retransmission consent contract covers carriage of these stations and CBS-owned CBS Sports Network and Smithsonian Channel for the next several years and could broaden carriage of the two CBS cable networks to additional AT&T platforms in the coming months.

Terms of the agreement were not disclosed, but analysts suggest AT&T is now paying several dollars a month per subscriber for each over the air station. AT&T had earlier claimed CBS was being unreasonable in requesting a substantial hike in rates to continue carrying stations that viewers can get over the air for free.

AT&T is still engaged in weeks-long disputes with several Nexstar and Sinclair-managed local station, resulting in ongoing station blackouts in markets around the country.

CBS and Viacom are one important step closer to merging under the CBS name, creating one of the country’s largest programming and broadcasting powerhouses.

Last week, the two companies’ board of directors agreed on who would run the combined company that will be worth tens of billions of dollars.

Under the agreement, the top spot will go to current Viacom CEO Bob Bakish, according to a report in the Los Angeles Times. Bakish has been working with Viacom to transform its operations in a world increasingly dominated by cord-cutting and online streaming. Viacom had a reputation of being ruthless with its cable and satellite partners, demanding some of the industry’s highest rates for Viacom-owned cable channels, causing some cable operators to drop Viacom networks from their cable TV lineups.

It will not be the first time CBS and Viacom have been merged. Owner Sumner Redstone kept the two companies together until splitting them apart in 2006. Shortly after, Redstone’s declining health led to warring factions inside the two companies and several legal disputes with Sumner’s daughter Shari, who took over for her 96-year-old father. Former CBS CEO Les Moonves long opposed a merger between CBS and Viacom, but Moonves was forced out of CBS because of a burgeoning sexual harassment scandal. His replacement, acting CBS CEO Joseph Ianniello, is said to be sanguine about the merger deal, even though it would result in a demotion to managing CBS’ broadcast network, owned and operated TV stations, and Showtime.

The merged company would absorb Viacom into CBS, putting assets including Comedy Central, MTV, VH-1, Nickelodeon, BET, and Paramount Pictures under CBS ownership and control.

Three people close to the situation cautioned talks were still ongoing and not final.

Fox Business News reports the merger of CBS and Viacom may be imminent. Will they also acquire Discovery Networks? (4:53)

CBS All Access is coming to Canada, bringing nearly the entire lineup of CBS shows and features north of the border.

The service will launch in Canada in the first half of 2018, followed shortly thereafter in other countries in “multiple continents” according to CBS. CBS has not yet set prices for the Canadian market, but the price is expected to be comparable to the $5.99 and $9.99 (ad-free) options sold in the United States.

It isn’t known if CBS will also attempt to offer Showtime as an add-on abroad, but the network promises to include most of the 9,000 episodes of CBS and original programming available to Americans without annoying geographic restrictions for those abroad. Canadian viewers will also be able to watch CBSN, the 24/7 streaming news service developed by CBS News specifically for online audiences, as well as on-demand access to certain shows licensed by CBS but not seen on the network.

CBS All Access is available on smartphones, tablets, Roku, Apple TV, Chromecast, Android TV, Fire TV, and most major game consoles.