Home » Competition »Consumer News »Online Video »YouTube TV » Currently Reading:

Some YouTube TV Subscribers Fuming Over DVR Feature, Force-Fed Ads

Phillip Dampier May 1, 2018 Competition, Consumer News, Online Video, YouTube TV 3 Comments

YouTube TV customers attracted by unlimited storage DVR service are now discovering their recorded shows have been temporarily replaced with an on-demand version loaded with unskippable advertising.

In late April, YouTube TV dramatically increased the number of shows that cannot be viewed using DVR service. Instead, viewers are pointed to the on-demand version instead, even when a customer records the show using YouTube’s unlimited storage DVR service. Some customers who pay $40 a month for YouTube TV don’t appreciate what they consider a “bait and switch” DVR that raids their library of recorded shows and puts them off-limits in favor of an alternative version littered with ads one cannot skip.

Customers may not have noticed the gradual increase in the number of ads-included, on-demand shows until recently when YouTube TV started restricting the option of watching an ad-skippable DVR recording instead. Now it is the on-demand (VoD) version or nothing in many cases, at least for the first month or so after a show airs.

“I never had trouble watching DVR versions of programs from NBC, USA, FX, FOX, etc. several days — if not weeks — after recording them. Even if there was a VoD version available,” noted Daw Johnson. “As of last week, the service has completely changed. Roughly 16 hours after the program airs live, you completely lose access to recordings on shows from any of those networks. You’re 100% forced to watch the VoD version (with ads).”

How YouTube TV is marketed.

Each network seems to handle advertising differently. CBS is notorious for loading as many as 20 ads per hour, while some shows on ABC don’t include any ads at all. Some ads are 15 seconds long, others — especially pushing prescription drugs, can run much longer.

Some customers feel YouTube TV has misled them about its DVR service, noting it was sold as an unlimited service:

You can record as many programs as you want at the same time, without ever running out of storage space. We’ll even keep each recording for 9 months. Stream from your library anywhere in the U.S.

But in reality, because of YouTube’s own desire to increase advertising revenue and thanks to agreements with certain programmers, DVR service is becoming more restricted on current shows, and a growing number of older titles airing on cable networks are likely to see mandatory ads creep in as well as YouTube starts selling ad time itself.

“Many networks provide recent episodes of shows, movies, and more on demand. If you’ve recorded a program that’s available on demand at the time you’re watching, in some cases the on demand version will be played back instead of your recording. You typically cannot fast-forward through video on demand ads,” the company explained.

This week, YouTube unveiled a brand new effort to integrate the Google video ads platform into the YouTube TV experience, opening up plenty of new advertising opportunities for companies that want to target YouTube TV customers and be assured viewers cannot fast forward past their ads.

Now Google’s advertisers can target video ads at YouTube TV customers.

“Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms,” said Debbie Weinstein, managing director of YouTube/Video Global Solutions. “This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.”

That is likely to mean an exponential increase in GEICO ads.

None of this should be a surprise, if subscribers reviewed the terms and conditions of service when they signed up. In March, 2017, we warned would-be customers the service would insert forced advertising into the DVR experience. YouTube TV isn’t likely to be the only streaming service that will start pushing mandatory advertising into DVR recordings. TV executives want to establish a precedent for forced advertising on the cord-cutting streaming marketplace.

“While it isn’t possible to put the DVR genie back in the bottle for traditional cable customers, TV networks are hopeful they can train viewers to expect ads at least in on-demand, current-season shows they stream,” reported the Wall Street Journal in 2017.

Currently there are 3 comments on this Article:

  1. Daniel Mills says:

    You should really check your facts and look at the app before complaining about it. Yes they urge you to the VOD version of the shows, but you can access the DVR versions if you desire. If you have added a show to your library so it gets recorded when you go to view it you can find the episode and next to it is a downwards pointing carret. If you tap that it expands to show the episode description and just below it is a list of options for the show where you can select the VOD or any DVR versions you have recorded.

    I am not sure why you are so opposed to YouTube TV, it isn’t perfect but it is leaps and bounds above traditional cable. But so far most of your reporting about it has been false.

    • Andrew Junk says:

      We paid Cable $30+ per month for Network “over air 1-13 free tv” essentially paying for transmission of broadcast. Now with YouTube TV we get access to more sports and second tier networks Without an online channel guide. We are still paying $30+/month AND are paying Cable fees for transmission. IMO YouTube is double dipping and the ads during movies brings me to dump the idea of watching a movie and go straight to Netflix. Yes 6 users is a feature, but my kids can watch what we record as a family. Fast forwarding or skip an ad after 5 sec because I have no interest, is a must.

  2. Freddie says:

    Not true Daniel. Although some will allow the choice, most will restrict viewing to VOD with adds. NBC is the worst. You can use the DVR is the show is still airing, but changes almost immediately to VOD only. Although I love my youtube tv, the new recording feature of Directv Now does not force you to VOD version (at least not yet). It may be the feature that forces me to go to go back.







Search This Site:

Contributions:

Recent Comments:

  • Todd: It's great to see when a large company is willing to every once in awhile, do the right thing. It's too bad they don't do this more often....
  • Tommy Todd: This sounds good. But getting help to get the process started is next to impossible. The mobile website is a dead end, can't even check the service ma...
  • BestLolita: I have noticed you don't monetize your blog, don't waste your traffic, you can earn additional cash every month. You can use the best adsense alterna...
  • EJ: Josh you are correct as of right now. Without unlimited and/or very high (1TB) caps 4g/5g is nothing more then competition for satellite internet. We ...
  • Dylan: Got that right!...
  • Gayle Conversion: My name is Gayle Anne Wehner-Foglesong.To McAdams! Watch your mouth! You do not blame anyone but yourself. I know everything and I want my money now! ...
  • Michael sherwood: Spectrum charged me an overdue amount and I haven't even been with them for a month...
  • Josh: He’s not wrong, for once. The cell phone stuff keeps blathering s out speeds and how great it is, then can’t actuslly provide unlimited service or an...
  • Dylan: Yeah, Spectrum definitely needs this. I know here in New York, we have National Grid as our electric and gas provider and they definitely tell you abo...
  • FRED HALL: I wish Spectrum had this (and it was accurate). Whenever there's an outage, their tech support is either too stupid or too lazy to let the customer r...
  • Bob61571: TDS Telecom is a sub of Telephone & Data Systems(TDS). US Cellular is also a sub of TDS. TDS Telecom owns a number of smaller small town/rural t...
  • D H: If you want to really feature someone serious for the Governorship. I would suggest Larry Sharpe instead who is actually doing a grassroots campaign....

Your Account: