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Frontier Communications: New Logo, Same Old Service

Phillip Dampier January 11, 2016 Broadband Speed, Consumer News, Frontier 1 Comment

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Frontier Communications is making a splash in 2016 with a new logo and a press release explaining it:

Frontier Communications Corporation today announced a new logo. The evolved look reflects a transformed typeface, a brighter color palette, and a reimagining of the arc to represent the transfer of data and the importance of connectivity. The logo also uses the name Frontier Communications, instead of just Frontier, to avoid confusion in the marketplace. Today’s launch comes as the 81-year-old company prepares to close a $10.54 billion acquisition of Verizon’s wireline, broadband and FiOS assets in California, Florida and Texas at the end of March.

“2016 is the year of transformation for Frontier,” said Cecilia McKenney, Executive Vice President and Chief Customer Officer, who oversees marketing for the company. “Our company is growing and expanding into new markets: the perfect time to showcase a new logo. We are also in the process of refining a brand promise to be unveiled upon the closing of the $10.54 billion acquisition from Verizon at the end of this quarter.”

Unfortunately, nothing was mentioned about using the new logo as an opportunity to commit to significantly better and faster DSL service for large parts of Frontier’s legacy service areas, still serviced by copper wire networks that are often incapable of delivering anything faster than 3Mbps service.

“A logo change will not bring me usable Internet service at night,” said Ralph Tennant whose wife has struggled with Frontier DSL in her office for years in West Virginia.

“We can either get usage-capped Internet from Suddenlink or unlimited and unusable Internet from Frontier,” said Tennant. “Two bad choices not made better by a pretty new logo.”

Currently there is 1 comment on this Article:

  1. Jim says:

    Lipstick on a pig…

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  • Josh: Good grief. If they still have money, they HAVE to spend...I mean it's probably too late, but...what on Earth is wrong with these executives? I mean...
  • Paul Houle: The scary thing is that Frontier has a huge cash flow. There are still enough customers that use Frontier because they don't have a choice. "Cable" ...
  • Robert: Cox sucks...
  • Dan: The high dividends aren't a problem anymore, but there's probably not enough money to do more than pay off the interest. If they were smart, they'd st...
  • BobInIllinois: Reminder---July 1 2010, Frontier took over Verizon properties in 13 states, including my DSL account in Illinois. Took them 3 months to send me a bi...
  • LG: Same as Christopher's post above. Great work. The longer this goes on, the more I believe regulation and laws alone will not be enough. I'm thinkin...
  • Paul Sheehan Jr.: Why doesn't WGBH move to ch. 44 and WGBX go off air and what is the future for wbts-lp in boston...
  • Josh: What the frak are they doing? For the past couple of years I've been assuming the top executives are just trying to get payouts, then jump from the c...
  • Dan: Don't you mean "a small independent phone company in Rochester?" Frontier didn't begin as SNET....
  • Joe V: I almost pity poor Randall and those that think that this "5G" will good enough once cord cutting internet streaming TV becomes the norm. AT&T's ...
  • MD: It only goes to 30, I know what it is technically capable of because they replaces all of the cables on the entire street, and the previous TWC cable ...
  • LG: Yet more pandering to the overpriced, lightly used cell data services. The ISPs love it because they can take out a TV ad and say... "Our service is ...

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