Despite the fact cable companies routinely claim customers don’t want or need gigabit broadband speeds, property developers seeking an edge in the real estate market do.

A planned community of 6,000 homes under construction by Metro Development Group (MDG) in Tampa has signed a deal to commit Bright House Networks to install a 1Gbps fiber-to-the-home network within the development. MDG said the first homes wired for the new service will be ready for residents this summer, but the entire project will take three years to finish.

“MDG hopes the fast Internet speeds will attract would-be buyers for the new homes,” said MDG president Greg Singleton.

MDG is branding the fiber service as ULTRAFi. It will be accompanied by a gigabit Wi-Fi network accessible throughout the community. In addition to providing fast broadband, the service will include home automation and security services.

The driver for the gigabit broadband project isn’t Bright House Networks, it is the property developer. Even though Bright House has committed to the project, it still denies consumers need super fast Internet speeds offered by providers like Google Fiber.

Bright House president Nomi Bergman acknowledged the project is a special deal with MDG and it will be years before average consumers need anything close to gigabit broadband speeds. Bergman said there is insufficient demand to justify upgrading Bright House Networks’ broadband speed offerings to other customers.

MDG obviously disagrees, because it hopes to extend fiber-to-the-home gigabit service to its other new communities. That could mean 20,000 more homes could eventually get gigabit broadband.

“In five or 10 years, I think communities that are not doing this” will be “obsolete,” Singleton said.