Some residents afflicted by last week’s Hurricane Sandy are cringing over a newspaper ad run over the weekend in the Staten Island Advance from Time Warner Cable depicting a shipwrecked boat laying sideways on shore, asking area businesses, “Is your phone company leaving your business high and dry?”

“How fu** distasteful can you be,” tweeted one offended resident of the hard hit area. “So glad I have FiOS.”

Verizon joined the ensuing Twitter discussion thanking the customer for the shout-out, and letting him know the company was there if he needed them.

Time Warner Cable, apparently caught unaware of the tasteless ad, frantically sought out additional information about where it ran, claiming it ordered its ad agency to cancel it before Hurricane Sandy arrived. The company said it was looking into the matter, admitting the ad is “upsetting” under the circumstances.