In another sign competition between cable and phone companies may not be as robust as they would have you believe, Comcast last week announced a deal to sell local advertising on behalf of AT&T U-verse.
Under the agreement, Comcast’s Spotlight ad sales division will now sell local advertising slots on behalf of AT&T’s U-verse in cities where both companies provide service.
Comcast says the agreement will cover 21 cities, including:
- Atlanta
- Champaign-Springfield-Decatur (Ill.)
- Chicago
- Detroit
- Flint-Saginaw-Bay City (Mich.)
- Fresno-Visalia (Calif.)
- Grand Rapids-Kalamazoo-Battle Creek (Mich.)
- Hartford-New Haven (Conn.)
- Houston
- Indianapolis
- Jackson, Miss.
- Jacksonville (Fla.)
- Lansing (Mich.)
- Little Rock-Pine Bluff (Ark.)
- Memphis
- Miami-Ft. Lauderdale
- Monterey-Salinas (Calif.)
- Nashville
- Sacramento-Stockton-Modesto (Calif.)
- San Francisco
- West Palm Beach-Ft. Pierce (Fla.)
This leaves Comcast with a lock on local ad sales for both its own cable and AT&T’s U-verse systems. Most major cable networks offer their affiliates opportunities to insert local commercials during certain advertising breaks. The ad insertions provide a lucrative revenue stream for pay television providers, which can target viewers of specific cable networks or run the same messages across hundreds of cable channels.
The deal will save AT&T from having to hire additional employees to handle local ad sales and will let advertisers cover one or both systems in a single ad buy.
But critics wonder if Comcast cooperating this closely with AT&T is good for competition.
The deal is not unprecedented, however. AT&T has also partnered with Charter Cable to cross market local ad sales in cities where U-verse and Charter compete head to head.
I own a local business in Corpus Christi , I currently advertise my commercials with all the networks excluding AT&T , if it is available in this area I would like to speak with a sales rep regarding advertising. THANK YOU , Dawn @ Traders World 361-991-1601