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Competition? Comcast Announces It Will Sell Ads on Behalf of AT&T U-verse

Phillip Dampier October 29, 2012 AT&T, Charter Spectrum, Comcast/Xfinity, Competition 1 Comment

In another sign competition between cable and phone companies may not be as robust as they would have you believe, Comcast last week announced a deal to sell local advertising on behalf of AT&T U-verse.

Under the agreement, Comcast’s Spotlight ad sales division will now sell local advertising slots on behalf of AT&T’s U-verse in cities where both companies provide service.

Comcast says the agreement will cover 21 cities, including:

  • Atlanta
  • Champaign-Springfield-Decatur (Ill.)
  • Chicago
  • Detroit
  • Flint-Saginaw-Bay City (Mich.)
  • Fresno-Visalia (Calif.)
  • Grand Rapids-Kalamazoo-Battle Creek (Mich.)
  • Hartford-New Haven (Conn.)
  • Houston
  • Indianapolis
  • Jackson, Miss.
  • Jacksonville (Fla.)
  • Lansing (Mich.)
  • Little Rock-Pine Bluff (Ark.)
  • Memphis
  • Miami-Ft. Lauderdale
  • Monterey-Salinas (Calif.)
  • Nashville
  • Sacramento-Stockton-Modesto (Calif.)
  • San Francisco
  • West Palm Beach-Ft. Pierce (Fla.)

This leaves Comcast with a lock on local ad sales for both its own cable and AT&T’s U-verse systems. Most major cable networks offer their affiliates opportunities to insert local commercials during certain advertising breaks. The ad insertions provide a lucrative revenue stream for pay television providers, which can target viewers of specific cable networks or run the same messages across hundreds of cable channels.

The deal will save AT&T from having to hire additional employees to handle local ad sales and will let advertisers cover one or both systems in a single ad buy.

But critics wonder if Comcast cooperating this closely with AT&T is good for competition.

The deal is not unprecedented, however. AT&T has also partnered with Charter Cable to cross market local ad sales in cities where U-verse and Charter compete head to head.

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Dawn Melancon
9 years ago

I own a local business in Corpus Christi , I currently advertise my commercials with all the networks excluding AT&T , if it is available in this area I would like to speak with a sales rep regarding advertising. THANK YOU , Dawn @ Traders World 361-991-1601

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