Home » Consumer News »Online Video »Video » Currently Reading:

The TV Antenna is Making a Comeback

Phillip Dampier February 22, 2012 Consumer News, Online Video, Video 1 Comment

Rabbit ears are making a comeback.

After this year’s cable and satellite rate increases, the average American is now spending $550 a year on basic cable television.  With declining middle class incomes and increasing energy and health care costs busting the budget, something had to give.  Increasingly, it is cable and satellite TV.  Now consumers are combining the past with the future to find a cheaper way to watch television — over the air “free TV” with streamed online video entertainment.  Many broadcasters even offer extra channels that are made possible through digital signal compression.

Some marketers are going over the top with the renewed interest in over the air television, pitching “futuristic” television antennas at a steep price to customers who want to cut cable’s cord.  While your parents and grandparents were well-acquainted with antenna technology, today’s younger generations are not, and are overpaying for antennas you can find for a fraction of the price at Wal-Mart.

The concept of cord cutting is simple.  You can watch live sporting events and local news and network shows from over-the-air broadcasters and catch up on favorite movies and TV series streaming shows online.  The days of the snowy picture are over since the country converted to digital TV.  But in many cases, an antenna is essential to getting the best reception.

Satellite and cable companies are trying to compete, offering discounts and, in some cases, pared down packages.  But prices will need to come down further: the average video streamer and over-the-air viewer pays $180 a year on average for a premium streaming package from Netflix, Hulu or other online viewing option.

KIMT in Mason City, Iowa explores the growing interest in the old-fashioned TV antenna.  (3 minutes)

 

Currently there is 1 comment on this Article:

  1. Tim says:

    I guess some people don’t realize you can use a standard UHF antenna to pick up most OTA HD channels. There are few channels that transmit in the VHF range though. You just have to check what is available in your area. I have an omnidirectional antenna that does UHF/VHF and I am able to pick nearly 40 channels in my area, with amplifier. Granted some of those are duplicates such as PBS channels.

Search This Site:

Contributions:

Recent Comments:

  • Sam: Hello, I'm Thomas Rutledge CEO Of Charter Cable. My Shareholders in NYC-NJ are on strike. I'm made a whopping $98.5 million dollars. My Union IBEW 3 S...
  • Anthony: Perfect timing with this video. On the day that Canada upholds net neutrality, we get a nice reminder of how horrible the outlook is for the Internet...
  • Tony: Time Warner/ Spectrum would shut off my service , kept billing me ,, I called to ask why and they said they wouldn't stop billing me the full monthly ...
  • John: CSPAN is paid for by cable and sat. operators, it's their organization, and they pay dues per customer....
  • Sandy: I have been with Dish Network entirely too long to keep going through this crap almost every 6 months. I'm not getting quality service like this. If I...
  • Chuck: Hello all we are going through the same type of problems. Ever since Frontier took over Verizon we've had to call every month to get bill changed. Has...
  • Roger: If I'm not mistaken, they don't pay for C-SPAN and may not pay for the religious and shopping channels. If they do, it is a nominal fee. In additi...
  • Limboaz: It's a shame that Google has thrown in the towel with their fiber network expansion, and it's also a shame that Telco's like Centurylink are just so p...
  • Thomas: What is even more amazing is how difficult ATT really is, they are a slow moving beast a snail leaving behind wreckage and a slimly trail. They give n...
  • Wendell: Take them religious channels off . and them Cspan channels off. Them stupid shopping channels off. And leave chiller on......
  • Pam: Okay enough is enough, both Hearst and Dish. You need to get this channel back on the air. I'm paying for a service and only getting 2/3's of my viewi...
  • reader50: Regarding Dish, I'm hoping they are planning to offer wireless internet. We need more competition for home internet, and Dish would need coverage ever...

Your Account: