Home » Consumer News »Online Video »Video » Currently Reading:

The TV Antenna is Making a Comeback

Phillip Dampier February 22, 2012 Consumer News, Online Video, Video 1 Comment

Rabbit ears are making a comeback.

After this year’s cable and satellite rate increases, the average American is now spending $550 a year on basic cable television.  With declining middle class incomes and increasing energy and health care costs busting the budget, something had to give.  Increasingly, it is cable and satellite TV.  Now consumers are combining the past with the future to find a cheaper way to watch television — over the air “free TV” with streamed online video entertainment.  Many broadcasters even offer extra channels that are made possible through digital signal compression.

Some marketers are going over the top with the renewed interest in over the air television, pitching “futuristic” television antennas at a steep price to customers who want to cut cable’s cord.  While your parents and grandparents were well-acquainted with antenna technology, today’s younger generations are not, and are overpaying for antennas you can find for a fraction of the price at Wal-Mart.

The concept of cord cutting is simple.  You can watch live sporting events and local news and network shows from over-the-air broadcasters and catch up on favorite movies and TV series streaming shows online.  The days of the snowy picture are over since the country converted to digital TV.  But in many cases, an antenna is essential to getting the best reception.

Satellite and cable companies are trying to compete, offering discounts and, in some cases, pared down packages.  But prices will need to come down further: the average video streamer and over-the-air viewer pays $180 a year on average for a premium streaming package from Netflix, Hulu or other online viewing option.

http://www.phillipdampier.com/video/KIMT Mason City IA TV Antenna Making a Comeback 2-21-12.mp4

KIMT in Mason City, Iowa explores the growing interest in the old-fashioned TV antenna.  (3 minutes)

 

Currently there is 1 comment on this Article:

  1. Tim says:

    I guess some people don’t realize you can use a standard UHF antenna to pick up most OTA HD channels. There are few channels that transmit in the VHF range though. You just have to check what is available in your area. I have an omnidirectional antenna that does UHF/VHF and I am able to pick nearly 40 channels in my area, with amplifier. Granted some of those are duplicates such as PBS channels.

Search This Site:

Contributions:

Recent Comments:

  • BobInIllinois: Never underestimate the ability of Chicago politicians to keep finding more things to tax, while continuing to increase tax rates on all of the exist...
  • Matt: In Hawaii, meaning there is no real competition. Had the (15/1) plan, and the Standard HD TV all after taxes $142. They were also charging me for the...
  • dawsonfiberhood: Uh, the culprit has been committing dozens of acts, across many states, and nearly simultaneously in widely separated areas. The culprit has been exca...
  • Roy: I'm a Dish subscriber. As best as I could tell, your Dish page covered only corporate issues. Do you have a page that discusses how to score deals f...
  • Phillip Dampier: We have plenty of DoT fiber around here that is black on the pole but is orange running down the pole or at the point it descends underground or into ...
  • Aaron: Outdoor fiber cable doesn't have bright orange insulation. Every buried or aerial fiber I've ever encountered was black, with a thick outer sheath, s...
  • James R Curry: I filed an FCC Open Internet complaint about the 600kbps video throttling back on June 19th. This morning, I received a call from Sprint's executiv...
  • Limboaz: I'd sooner have a root canal without freezing than watch most of the worthless content on Showtime. They put the weird in Hollyweird....
  • BobInIllinois: dancer....Verizon sez that their sold-to-Frontier FiOS fiber assets are spread throughout the US(true), while the wirelines have 2 disadvantages: 1)d...
  • dancer: Why Verizon wants to keep selling off more FiOS assets to Frontier and forces Frontier to buy Wireline Assets?...
  • Lee: A website is not effective at selling more services than you originally wanted. The helpful (sarcasm) service reps at Frontier always try to get you t...
  • Robert Raleigh: Hi, everybody. You all know a lot more about all this technical stuff than I do, so I hope you can help met. For years I've had a Clear (and befor...

Your Account: