Home » Astroturf »Editorial & Site News »Internet Overcharging »Online Video »Public Policy & Gov't » Currently Reading:

Dollar-a-Holler News: Former Congressmen-Turned-Industry-Hacks Attack Unlimited Internet

Ford, Jr.: Making his former public service pay-off with dollar-a-holler advocacy on behalf of Big Telecom.

Former U.S. Senator John Sununu and former U.S. Congressman Harold Ford, Jr., share several things in common:

  1. Voters tossed them out of their elected offices (or refused to elect them to higher ones) for poorly representing their interests;
  2. Both are honorary co-chairs of Broadband for America, the country’s largest Big Telecom-industry-funded astroturf effort;
  3. They don’t understand the concept of content provider traffic-hosting, and the traffic expenses they already pay.

Both jointly penned a letter in the San Jose Mercury News accusing Netflix of enjoying undeserved streaming profits, “subsidized” by large cable and phone companies that deliver broadband Internet service to paying customers:

Netflix’s current pricing model allows unlimited downloads for $7.99 per month. Netflix saves, with every download, approximately 40 cents that would otherwise be paid to the U.S. Postal Service. If the average customer downloads 10 movies and TV shows a month, Netflix will save $4 a month for each of its 23 million customers.

Obviously these massive transmissions over the Internet are not really free. Someone is paying for them. That “someone” is the millions of broadband subscribers, whether or not they are Netflix customers.

How is that fair?

Netflix argues that the marginal cost to the network providers of streaming a half-hour TV show to a residential customer is “one penny.” This ignores the hundreds of billions of dollars in sunken network investments needed to create that one-penny marginal cost efficiency at the customer’s end.

[…] It hardly seems fair to make users of these services pay more in order to subsidize Netflix’s costs of delivering their videos online.

This call for a fairer pricing model and a more realistic long-term investment strategy has bipartisan support. In 2010, the FCC said government policy should not discourage “broadband providers from asking subscribers who use the network less to pay less, and subscribers who use the network more to pay more.”

Neither former elected official comes to the debate with any direct experience as a telecommunications specialist, but since when does that matter.  They know how to deliver talking points-on-demand.

Sununu: New Netflix Math

Netflix, like every content producer on the Internet, pays hosting and content delivery fees to place their content online.  Netflix hires a content delivery network to regionally distribute its video streaming to ensure the best, and most efficient route to ensure an uninterrupted viewing experience.  While Netflix’s incremental costs may seem low, they still amount to millions of dollars annually in transport costs.  And the online video streamer already pays extra additional fees to some of the largest broadband providers in the country, including Comcast.

The other factor Ford and Sununu ignore is the bill at the other end — the inflated cost for broadband service consumers already pay.  For $40+ per month, consumers pay for service precisely to obtain the content of their choosing, and millions choose Netflix.  That monthly broadband fee, far in excess of the actual cost to provide the service, more than compensates providers for the “network investments” that are now declining at a rapid rate, even as broadband bills keep rising.

No doubt part of your broadband bill goes to pay for industry astroturf operations like Broadband for America, which doesn’t represent a single consumer, even though you are paying for it.  Of course, the marginal cost to hire industry lobbyists and their former legislative friends who today represent their interests (not yours), is pretty low on a per subscriber basis.  It hardly seems fair to us that subscribers should be footing the bill for groups like Broadband for America, who regularly advocate against consumers’ best interests.

If providers are looking for more money to improve their networks, perhaps they can start by cutting off Broadband for America, an industry mouthpiece that cannot even get its core arguments anywhere near actual facts.

Currently there is 1 comment on this Article:

  1. jordan says:

    Sometime this century I have a strong feeling the good old empire of USA will see a big decline just like Rome.It is already slowly happening and the beginning signs are there to those who study History.
    These Politicians all need to be turned out,tarred and fethered, and new ones need to be elected and all of them should be normal good citizens with no ties to big money.
    And there should be laws put into place to state no donations ever from anyone including the Corporations are people bullshit that goes over a 1,000.
    I got two fingers in the air for these assholes who think they are going to get away year fater year with the open corruption we see.

Search This Site:

Contributions:

Recent Comments:

  • Ginny: Frank Sinatra is dead....
  • Peter Herz: This is mostly accurate except that they're not doing the 4G LTE throttling as of Oct 1st 2014 major announcement....
  • Drema: Jack I have had Frontier for years. Only provider available in my area. It doesn't work right and has never worked right. I work from home and I need ...
  • Brittney ward: I'm currently standing at Comcast trying to have this exact issue resolved. If anyone has any helpful advice I would very much appreciate it. I am als...
  • WalterH: So the new business speeds were announced - and they're awful. 75/10, 150/20, 500/50, and 1000/100 are the NON-SYMMETRICAL speeds. Like businesses d...
  • John: I just noticed on my most recent invoice Shaw is increasing my BB 250 from $120 to $130 Jan 1st 2015. That's over an 8% increase while I'll HOPEFULLY ...
  • Scott: For corporations at that size they typically expect a 10-20x return on every dollar spent (that's at the very low end) lobbying the government for ben...
  • StrykerX: I really don't think they have to much to worry about in this regards, as Comcast typically will incorporate services and usually expands upon them wh...
  • Phillip Dampier: Here in upstate New York, part of the northeast division, there is a pretty clear line between different metro areas - Rochester, Syracuse, Buffalo, A...
  • Ian L: Seven areas isn't exactly an "only" proposition; remember that TWC upgrades entire markets at a time. So when Austin was upgraded, so was Fredericksbu...
  • Ian L: That assumes that Comcast will immediately "harmonize" tiers to their more expensive/slower options. Judging by the fact that they're pushing their st...
  • mattf: I've actually been pretty happy with TWC customer service and the internet service they get to my house, so I'm against the merger. I emailed the C...

Your Account: