Hulu Plus sent e-mail to its paying customers this morning informing them the price has dropped $2 per month for the premium service.
The new monthly price of $7.99 buys access to shows not available on Hulu’s free service — series like Law & Order: Special Victims Unit.
But paying subscribers may feel slightly victimized from a premium service that delivers the same number of commercials non-paying customers endure — a load that has been quietly increased in the past few months.
Existing customers paying the old $9.99 monthly price will be credited two dollars for each month they belonged to Hulu Plus.
In addition, Hulu Plus now offers a 1-week free trial for all new subscribers, so customers already paying for service will receive an additional $2 credit since the free trial wasn’t in place during the preview.
A referral program has also begun, giving two additional weeks of free service for every friend who signs up for Hulu Plus through an existing customer.
Earlier reports predicted Hulu Plus would see a 50 percent price drop. Whether a two dollar discount is enough to ignite interest in the premium online video service is an open question. Clearly, $10 a month was too much to ask, especially with commercials included.