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Apartment Complex Owner Makes Cable Service Mandatory In 13 States: “We’ll Add the $40 to Your Rent”

Phillip Dampier July 19, 2010 Comcast/Xfinity, Consumer News, Public Policy & Gov't, Video 13 Comments

A major owner of apartment complexes in 13 states in the southeast and south-central United States has a deal for you, whether you like it or not.

Mid America Apartment Communities, which maintains a portfolio of 42,252 apartments, is requiring its residents to purchase cable television from providers like Comcast or they’ll find the $40 month cable fee tacked on their rent, water, or refuse collection bill.  They call it a wonderful savings opportunity for their residents.  But a Stop the Cap! investigation followed the money and discovered the real benefits are in kickbacks paid to Mid America by participating cable companies.

Mid America is extending the policy to all of its apartment complexes over the coming months, notifying residents about its new CableSaver program through flyers.  Enrollment in the program is automatic for new residents, and will take effect for existing residents upon the renewal of their annual lease agreement.

Known as “bulk buying,” apartment complexes can receive preferential discounts for their residents if they commit to mandatory cable service for each apartment.  In Chattanooga, residents of Mid America’s Hamilton Pointe, Hidden Creek, Steeplechase, and Windridge Apartments were notified this month they’ll be compelled to spend $40 a month for Comcast’s Digital Starter Package.

Mid America owns apartment complexes in 13 states. All of them will find the CableSaver program coming their way sooner or later.

The mandating of cable service is not going down well with every resident, particularly those who purchased satellite TV equipment or who have service with other providers like AT&T’s U-verse or Verizon FiOS.  While Mid America isn’t banning competing cable services from serving its complexes, residents will still be forced to pay for cable service in addition to whatever their current provider charges.

Lydia Ramirez of Chattanooga lives in a Mid America Apartment Communities property.  She told WDEF-TV News, “We told them that we are not interested in this but they say it’s mandatory. And so here we are.”

Ramirez just had Dish Network installed but says she’s been told she will have to pay for Comcast cable, too, if she renews her lease.  She said, “We don’t want Comcast and we feel that should be our choice instead of them making it mandatory.”

Instead of being allowed to choose satellite or other cable providers, Ramirez says being forced to go with Comcast is kind of like being told you can only grocery shop at Food Lion.  Ramirez adds, “I don’t see how they can do that. I think we as tenants have an option to choose what cable company we want to go with.”

Some renters in Houston, Texas have been there and done that.  Late last year, KPRC-TV reported residents at The Reserve at Woodwind Lakes got a deal they couldn’t refuse.  A letter from the front office promoted an exciting new offer: It reads the complex “has teamed up with a cable company to bring you an exclusive offer that will allow you to enjoy expanded basic service at a greatly reduced rate.”  Sounds great until you get to the second line of the letter, which uses language only a credit card company could love:

“If you have not yet chosen to opt in, the reduced rate of $40 will be added to your water and trash bill once your renewal takes effect.”

Text of a flyer delivered to Houston-area renters at a Mid America complex

In other words, your “choice” to “opt in” is neither.

Mid America is selling this mandatory cable program as a real money-saver.  But we discovered it’s actually a real moneymaker for Mid America, who earns compensation from kickbacks paid by cable companies in return for cramming cable service down renters’ throats.

Kickbacks for cable is nothing new in the rental business.  Complex owners used to routinely make exclusive deals with providers to deliver service to residents, often through contracts that kept competitors out.  But a 2007 FCC ruling made such exclusive arrangements illegal.  A Federal Court of Appeals agreed: cable companies cannot have exclusive rights to provide service in apartment buildings that they wire.  But complex owners and cable operators discovered an enormous loophole — complex owners can force residents to pay mandatory cable fees as part of their rent so long as they did not bar would-be competitors from also providing service.  But given that renters would already be paying for service, it is unlikely they’d choose another and pay double or more for duplicated cable service.

Cable companies like Comcast enter into these agreements because they provide guaranteed revenue for minimal cost, thanks to “install it once” cable wiring and bulk billing.  Since many renters are also young — renting their first apartment after leaving home — establishing a relationship with those customers may make them customers for life.  Cable companies can also use the program as an opportunity to sell add-on services to renters, such as broadband, digital phone, and premium channel packages.

But why would a company like Mid America want to alienate at least some of their renters who do not want to be forced to pay for cable service?  The answer is easily found in Mid America’s publicly disclosed financial reports — Mid America makes a healthy profit from the CableSaver program.

Mid America owns apartment complexes in these states

Mid America’s quarterly 10-K filing with the Securities and Exchange Commission shows the company is earning so much money from cable companies like Comcast, it has broken the revenue out into a new section of its financial report.

In the first quarter of 2010, as Mid America introduced its CableSaver program, the company reported earning $1.3 million dollars in revenue from cable kickbacks.  The company tells investors its new mandatory cable program will become an important source of new revenue for the complex owner:

“We continue to develop improved products, operating systems and procedures that enable us to capture more revenues. The continued roll-out of ancillary services (such as re-selling cable television), improved collections, and utility reimbursements enable us to capture increased revenue dollars.”

It’s all a part of a profit-making strategy to increase shareholder value and stick residents with increasing costs to deliver fatter profits.  Renters might be interested to know the company has more in store for them in the coming months:

Our goal is to maximize our return on investment collectively and in each apartment community by increasing revenues, tightly controlling operating expenses, maintaining high occupancy levels and reinvesting as appropriate. The steps taken to meet these objectives include:

  • [...] developing new ancillary income programs aimed at offering new services to residents, including telephone, cable, and internet access, on which we generate revenue;
  • implementing programs to control expenses through investment in cost-saving initiatives, including measuring and passing on to residents the cost of various expenses, including water and other utility costs.

Unfortunately for residents, short of moving, there is no escaping these fees. Some residents have contacted their member of Congress or the FCC to complain about the loophole that allows a complex owner to charge for cable service residents don’t always want. Another way to send a message is to tell Mid America you will not do business with them until they make the CableSaver program truly optional. If the company stands to lose more money than it receives from cable company kickbacks, it may choose to amend its policies.

http://www.phillipdampier.com/video/Mandatory Cable 7-19-10.flv

We have four reports on this story, courtesy of WDEF-TV Chattanooga, Tenn., and KPRC-TV in Houston, Texas  (10 minutes):

  1. The FCC bans exclusive cable contracts forcing renters to buy service from one provider.  (KPRC-TV 10/31/2007)
  2. Can Complex Choose Your Cable Company? In Houston, Mid America Forcing Renters to Buy Comcast Cable.  (KPRC-TV 1/7/2010)
  3. Four Chattanooga Area Apartment Complexes Make Comcast Cable Mandatory for Renters. (WDEF-TV 7/12/2010)
  4. AT&T U-verse Arrives in Chattanooga (But Won’t Be Too Attractive to Mid America Residents). (WDEF-TV 4/30/2010)
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Currently there are 13 comments on this Article:

  1. Jay Ovittore says:

    Socialized Cable service!

    • tom says:

      It’s amazing this isn’t illegal. Then again, it’s 2011 in America. The age of legalized theft by the government and corporations. Bastards are all blood sucking vampires. I hope there’s a special place in Hell for these folks who take advantage of us like this..

  2. Ian L says:

    Not socialized…you can pick another apartment complex and it’s not the lessees of the apartments who are sugesting they get CableSaver.

    The mention of Chattanooga is interesting…I’ll bet these apartments could get EPB fiber if they wanted to…

    • Grace says:

      Actually if you are in a lease and an apartment complex forces a cable provider on you in the middle of your lease, you can’t just choose another place to live – so that isn’t true what you said. Of course if you knew ahead of time you could not rent from a place that demands you use their cable provider. Villagegreen.com is forcing ATT on existing lease holders.

  3. Stew says:

    As much as I hate cable/satellite companies, and hate to be forced into anything there is another side to this. How would one feel if they were told your rent is xx$$ and basic cable is included for free. You can opt out of free cable if you want but the rent is the same. My hotel does not ask if I want a cheaper room without cable. If enough don’t rent because of the practice they will drop this asinine policy.

  4. Terry says:

    How is that not illegal? A kickback is a kickback. “Opt in” and pay this or else we’ll make you pay even though you don’t get the service. Sounds like mafia type actions.

  5. A says:

    What if you’re a resident, have been for a while, and have deliberately chose to work with other (better) providers? What if you don’t have or want cable? What if you don’t have a TV? My complex is mandating enrollment for cable TV AND Internet at lease renewal. What if you don’t have a computer?

    It’s a new thing and I called the office to find out the deal. So far, it sounds like deal with the cost & nuisance of moving, or suck it up. I’m expecting a call from the property manager, and have every intention of escalating to corporate from there if I don’t like what I hear, and then if I don’t have any satisfaction, I will be complaining to the FCC and/or consulting a lawyer.

  6. Jenny says:

    Our apartment complex “The Reserve” in Dallas Texas is forcing everyone, including current tenants, to pay for Time Warner services, even if we already have a contract with another provider. We have TV with DirecTV and Internet with Time Warner. Currently, Time Warner is billing us for Internet, DirecTV is billing for TV and the apartment is billing us $100 for tv & Internet. I have over $250 of bills sitting on my table from this mess. We decided to pay Time Warner and DirecTV as we actually entered into a contract with them. There is nothing about this in our lease contract. We’re very lucky that our lease ends soon! I just hope to get this resolved without involving a lawyer.

  7. Davis says:

    Somebody needs to research Mid America dabbling into its DepositSaver program. 1. if you are required to pay a deposit you can pay one at an extremely large amount which is refundable. 2. you can pay half the price as a fee which is non refundable.

    This seriously sounds like pay to play.

  8. rosemary smith says:

    I renewed my lease in September. My rent went from 680-760. My apartment complex told me this month I have to pay an extra $35/month for cable and it is no longer an option. I already pay for Internet, Netflix and Hulu. I don’t want nor do I need cable. Can they just add this on in the middle of my lease?

  9. Michelle says:

    I can only get Bright House in my complex and I hate it!!!!!! I don’t even have cable right now because of it. I miss having cable but I am not giving into their rules! But really, in actuality I don’t know who is at fault??? I’ve called every cable company I know of and they either say, “we don’t service your area” (which is a crock of sh*t because I live in a LARGE city) or they say Brighthouse is the only provider you can use…. So how does this other cable company know that????
    Interesting…. I did, quite a while back sign up or DirecTV and the Technician came out and everything and then said, I can’t install here, there is no where to install the equipment needed…. So now that I think about it…. Even though I already hate my complex enough as it is, this is just another reason to hate them!!! But I still dislike Brighthouse…. They are douche bags… lol







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