Bright House Networks, which has had a close association with Time Warner Cable for years, launched its own version of a “roll over or get tough” campaign through its new Your Right to Watch website.  The launch of the site comes in response to Fox’s own critical ads warning Bright House subscribers access to Fox programming was about to go dark on the cable system unless the two parties reached agreement by December 31st.  Bright House Networks has been negotiating through Time Warner Cable, which is why Fox targeted both in its most recent ad campaign.

The website, stark in appearance, contains just a few sentences on its home page.

“During negotiations, some program providers threaten to take their channels off the cable system. Using this tactic only hurts TV viewers – causing confusion and concern — and is a no-win for everyone,” the site notes.

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/Bright House Your Right to Watch Ad.flv[/flv]

Bright House Networks includes this video on their new ‘Your Right to Watch’ website.