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Time Warner Cable introduces DOCSIS 3 service in New York today.
Time Warner Cable today finally launches new high speed broadband service possible from DOCSIS 3 upgrades.
Calling the new service Time Warner Cable Wideband Internet, the company will now market the 50Mbps/5Mbps residential service for $99.95 per month.
“With substantially increased Internet speeds, Time Warner Cable continues to lead the way as the most popular broadband provider in New York City. Time Warner Cable Wideband Internet gives all home network devices – desktops, laptops, gaming consoles and iPhones – our fastest connection yet,” stated Howard Szarfarc, Executive Vice President of the company’s New York City Region. “Time Warner Cable Wideband Internet customers can instantly multitask – and when family members are online simultaneously, everyone can get the speed they want at the same time.”
Calling the company a proven innovator, Szarfarc touted Time Warner Cable’s “advanced fiber-optic network” for making the upgrade possible.
Yet Time Warner Cable has dragged its feet on DOCSIS 3 upgrades for more than a year now, claiming such upgrades weren’t necessary because consumers weren’t clamoring for faster speeds. The company also had a major misstep in April when it attempted to roll out an Internet Overcharging scheme that would have raised broadband service pricing for consumers up to 300%, with no immediate improvement in service. Those plans were shelved indefinitely.
Providers like Time Warner Cable are looking to premium services to enhance revenue, and offering higher speed service has proven successful for the company in the past. Time Warner Cable has positively reported revenue benefits from its Road Runner Turbo add-on product, providing faster speeds to consumers for an additional $10 per month.
The rush to DOCSIS 3 in metropolitan New York may have come from increased competition from Verizon FiOS, as well as consumer awareness of Cablevision’s 100Mbps broadband service, available in suburban New York neighborhoods.
Time Warner Cable Wideband Internet is available starting today in Manhattan (below 79th Street), Staten Island and Queens (Fresh Meadows, Forest Hills and South Flushing). It will be available throughout the company’s entire NYC service area by Spring 2010.
