Another independent cable company is dropping cable television service.

Rainbow Communications of Everest, which serves customers in northeastern Kansas, has set a “TV End” date for customers of June 30, 2020, after which it will only sell broadband and phone service:

As your local communications provider, we strive to bring innovative solutions for both entertainment and business purposes. Now a high-quality and less-expensive technology exists for watching TV by using an internet connection. In fact, most of our customers have chosen this route because watching video now accounts for 80% of our internet network traffic. Therefore, we have decided to focus our efforts on delivering the best internet experience possible, and end our TV service offering.

Rainbow TV service will end on June 30, 2020.

Rainbow, like many smaller cable operators, faces spiraling costs for video programming without the benefit of the volume discounts large national cable companies routinely receive. As streaming live TV video providers expand, they can now out-compete many independent cable companies by delivering a lower cost lineup of video channels. As a result, a growing number of small cable companies are deciding to exit the video business, concentrating on selling broadband and, to a lesser extent, phone service to their customers.

Rainbow claims customers will save up to $600 a year dropping its cable TV service in favor of a streaming video package from providers like YouTube TV or Sling. As large streaming providers continue to add local over the air channels to their lineups, many consumers can get the same or better lineup from a streaming provider at a lower cost.

The move will also allow Rainbow to dedicate all of its cable bandwidth towards data services, including digital phone service. That could allow the company to boost broadband speeds.