The CEO of Fox News told Variety in an exclusive story that 85% of consumers who sign up for a free one-week trial of Fox Nation, the company’s new paid streaming video service, convert to a paid subscription by the end of the trial.

The streaming service Fox News launched last fall claims to offer thousands of hours of video, including live shows, documentaries, short-form video, and commentaries designed to appeal to the average Fox News viewing fan. Current Fox News personalities are also on hand with additional material. Sean Hannity, the network’s biggest star, is contributing the opening monologue from his weekday radio show as well as other features.

“Media is changing fast,” Hannity told Variety, “and I especially think that traditional television viewing has changed forever. Netflix and Amazon and all of these other options that people are offering – there are so many choices now. The safest two businesses to be in are live sports and live news, and I really think they are the ones people will go to for appointment viewing. Otherwise, you can just watch on demand any time you want, and people will just choose that.”

The service is priced at $5.99 a month or $64.99 annually.

‘UN-PC’ co-hosts Tyrus and Britt McHenry interview Fox Nation hosts about their new streaming shows. (3:38)