AT&T and Comcast have successfully delayed Google Fiber’s expansion around the country long enough to finish upgrades that can nearly match the upstart’s speedy internet service.

Nearly four years after Google Fiber announced it would offer gigabit speed in Nashville, most residents still have no idea when they will be able to have the service installed. Although officially announced in January 2015, Google has only managed to connect 52 apartment buildings and a limited number of single family homes in parts of Charlotte Park, Edgehill, Sylvan Heights, Sylvan Park, East and North Nashville, and Burton Hills. In all, less than 30% of the homes originally promised service actually have it, forcing Google to seek an extension from the Tennessee Public Utilities Board, which was granted last week.

Google’s problems originate within itself and its competitors. The company’s contractors have been criticized for damaging existing wiring, tearing up streets and yards, piercing water pipes causing significant water damage, and inappropriate microtrenching, which caused some of its fiber infrastructure in Nashville to be torn out of the ground by road repair crews.

But the biggest impediment keeping Google from moving faster is its two competitors — AT&T and Comcast, successfully collaborating to stall Google, giving the phone and cable company plenty of time to improve services to better compete. Both companies have also aggressively protected their customers from being poached by offering rock bottom-priced retention plans that some claim are only available in Google Fiber-ready areas.

“It’s still complicated,” Nashville Google Fiber Manager Martha Ivester told the Tennessean newspaper. “Building this fiber optic network throughout the whole city is a long process, and we never expected it wouldn’t be a long process. Obviously, we have had our challenges here.”

WZTV Nashville reports East Nashville residents were upset over road work related to Google Fiber that lasted for months, severely restricting residential parking. (2:37)

Google’s ability to expand has been restrained for years, despite an informal alliance with city officials, primarily over pole attachment issues. Much of middle Tennessee is challenged by a difficult-to-penetrate layer of limestone close to the surface, making underground utility service difficult and expensive. Google’s negotiations with Nashville Electric Service (NES), which owns 80% of the utility poles in Nashville and AT&T, which owns the remaining 20%, have been long and contentious at times. To bring Google Fiber to a neighborhood, existing wires on utility poles have to be moved closer together to make room for Google Fiber. In real terms, that has taken several months, as AT&T and Comcast independently move at their own pace to relocate their respective lines.

An effort to use independent contractors to move all lines in unison — known as “One Touch Make Ready,” was fiercely opposed by AT&T and Comcast, claiming it would violate contracts with existing workers and could pose safety issues, despite the fact both companies use independent contractors themselves to manage wiring. Both companies successfully challenged One Touch Make Ready in court. A federal judge ruled that only the FCC could regulate poles owned by AT&T, while another judge ruled the city had no authority to order the municipally owned electric company to comply with One Touch Make Ready.

In August, the FCC issued an order allowing One Touch Make Ready to apply to AT&T’s poles, but NES still refuses to change its policy of relocating service lines one line at a time. The electric utility did not explain its reasons. AT&T also recently eased its position on One Touch Make Ready, but with NES still stonewalling, Google Fiber’s delays are likely to continue.

In the interim, both AT&T and Comcast have upgraded their respective systems. AT&T Fiber offers a fiber-to-the-home connection available in some areas while Comcast offers near-gigabit download speeds over its existing Hybrid Fiber-Coax (HFC) network. The upgrades have taken the wind out of Google Fiber for some tired of waiting.

Google has recently tried to speed progress using underground “shallow trenching” for installation, which buries cable as little as four inches deep. The company has amassed more than 24,000 permits to lay fiber under roads and yards in Nashville, which may speed some deployment, but for some it is too little, too late.

“It has been more than a year since we expected Google Fiber to serve us and they won’t tell us when they will get here, so I gave up and signed a two-year contract for AT&T Fiber service instead,” said Drew Miller. “Google Fiber just isn’t as exciting as it was when it was announced because other providers have similar service now and I get a better deal bundling it with my AT&T cellphone service.”

Attitudes like that obviously concern Google, as have reports that customers in Google Fiber-ready neighborhoods are getting very aggressively priced retention offers if they stay with their current provider.

“Comcast cut my bill from close to $200 to around $125 if I did not switch,” said Stop the Cap! reader Olivia. “I also got double internet speed. I don’t need a gigabit, so I stayed with Comcast. If I get close to their usage limit I will switch to Google then.”

Olivia notes her mother had exactly the same services from Comcast, but Comcast would not offer her the same promotion because she lived in an area not yet wired for Google Fiber.

With upgrades and aggressive customer retentions, the longer Google takes to string fiber, the fewer customers are likely to switch for what was originally “game-changing” internet speeds and service.

WTVF Nashville shows off Google’s microtrenching, burying fiber optic cables just a few inches underground. (2:36)

Pricing Comparisons

Google Fiber

• Fiber 100: $50 a month, internet speeds up to 100 Mbps
• Fiber 1000: $70 a month, internet speeds up to 1,000 Mbps, downloads and uploads
• Fiber 100 + TV: $140 a month, internet speeds up to 100 Mbps, 155+ channels, premium channels (HBO, Showtime) available
• Fiber 1000 + TV: $160 a month, internet speeds up to 1,000 Mbps, 155+ channels, premium channels (HBO, Showtime) available

AT&T

• Internet-only: $50 a month for first 12 months, then $60 thereafter. $99 installation fee. Unlimited data costs an extra $30 a month. Early termination fee: $180 (pro-rated). Speeds range from 10 to 100 Mbps
• Direct TV + Internet: $75/mo first 12 months, then $121. Customers pay a $35 activation fee and $30 a month for unlimited data. 155 channels. Speeds vary. 24 month contract required.
• Internet 1000: $90 a month during first 12 months, then $100/mo thereafter. Bundled discount can reduce cost of package to $80-90. Up to 960 Mbps downloads. Early termination fee: $180 (pro-rated).

Comcast

• Performance Starter: $20 a month, increases to $50 after two-year promotion. Up to 25 Mbps.
• Blast!: $45 a month, increases to $80 a month after two-year promotion. 150 Mbps.
• Gigabit (DOCSIS 3.1): $70 a month, increased to $140 after two-year promotion. 940/35 Mbps.

WSMV Nashville reports Google’s microtrenching has been problematic as road crews unintentionally dig up Google’s optical fiber cables mistakenly buried just two inches underground. (2:44)

Google may be considering renewing expansion of its fiber to the home networks with a new technology that can extend network distances and cut costs.

Telecompetitor reports Google’s “SuperPON” architecture can support up to 1,024 customers over a distance of as much as 50 kilometers, dramatically reducing the costs to lay fiber and build central switching offices to manage connections across a metro area.

Current passive optical networks (PON) can support only 64 customers over a distance of up to 20 kilometers, which means companies have to lay cables with a larger bundle of optical fibers and construct as many as 16 central offices in each metro area to support its operations. If Google can manage to reduce the size of the cable, as it can using SuperPON technology, the company can bury fiber cables using microtrenching, which costs much less than traditional buried conduit.

As a result of improved amplification technology, Google can reach many more customers over a much larger distance using a            single strand of fiber, and offer each customer as much as 10 Gbps broadband. The SuperPON technology appears to be based on Google’s Go-Long network concept, introduced in 2017.

Claudio DeSanti, an architect for Google, told an audience at the Adtran Connect conference that Google has already deployed its SuperPON technology in one unspecified Google Fiber market, and the cost savings achieved could allow Google to return to fiber broadband buildouts. Google effectively paused its fiber expansion effort in late 2016 after examining the costs and the competitive impact of cable and phone company incumbents upgrading their own services to compete with Google. To be economically feasible, a new entrant must capture a certain percentage of market share to pay off network construction costs and be seen as economically viable. Google can either grow market share or reduce the costs of network construction to keep Google Fiber tenable.

DeSanti claims reducing cable size is not only less costly, it also results in higher reliability and an easier ability to repair damaged cables. Construction and labor expenses would also be slashed because Google’s SuperPON technology only needs an average of three central offices in a metro area, down from 16 or more using traditional PON technology. DeSanti hopes the SuperPON architecture will become an industry standard, which would reduce costs further through mass production of cables and construction equipment.

After Google pulled back from its fiber expansion project, the company turned towards fixed wireless services in urban areas and multi-dwelling units, which is ongoing.

Alphabet, the parent company of Google Fiber, has lost interest in expanding its fiber to the home service and is showing signs of pulling the plug on its cable television alternative while it drags its feet on keeping promised rollout commitments.

The first sign of trouble for the upstart fiber network came as early as 2015, when without warning Google co-founder Larry Page suddenly unveiled Alphabet, a new holding company that would be at the heart of Google and its many ventures, including Google Fiber. The concept was tailor-made to please Wall Street and investors, because it would better expose which Google projects were earning money and which were hemorrhaging cash with no sign of profitability. But an equally important event occurred in May with the hiring of Ruth Porat, who would become Alphabet’s chief financial officer.

Known inside by some at Google as “Ruthless Ruth,” Porat is Wall Street’s definition of a proper executive that keeps shareholder interests first in mind. Porat lead Morgan Stanley’s technology banking division at the heart of the first dot.com boom in the late 1990s, served as an adviser to the Treasury Department on the taxpayer bailouts of Fannie Mae and Freddie Mac, and was chief financial officer at Morgan Stanley by 2010. Her mission at Google: put an end to expensive innovation for innovation’s sake. If a project did not show signs of making money for shareholders, it would face intense scrutiny under her watch.

“She’s a hatchet man,” a former senior Alphabet executive frankly told Bloomberg News.

Her key priorities are “discipline” and “focus,” something Google never had to be concerned with while earning truckloads of ad-click cash. Google’s reputation for cool innovation and free services earned the company a lot of goodwill with the public, but that left money on the table for investors who want the company to step up shareholder value. Google’s founders Sergey Brin and Larry Page had enjoyed a long run innovating and announcing new projects, including scanning every printed book on the planet, giving away e-mail and office apps, and laying fiber optic cables to deliver the kind of internet service big phone and cable companies were not delivering. The company also acquired other innovators, including Nest Labs — which made connected thermostats and Webpass, which provides wireless high-speed internet access.

But for all of its success, Google also had several high-profile failures that cost billions, setting the stage for future project accountability.

One of the biggest failures was its Google Glass wearable tech project. The first edition, dubbed Explorer, was a flop and received terrible reviews. But the device also clashed with a country increasingly preoccupied with personal privacy. Not everyone appreciated Google Glass’ always-watching camera pointing in their direction, and some wearing the device were derided as “glassholes.”

“I was a Google Glass Explorer, and the experience was horrible from the start. Google Glass now sits in my office museum of failed products,” said Tim Bajarin, President of Creative Strategies Inc. in this post at re/code. “The UI was terrible, the connection unreliable and the info it delivered had little use to me. It was the worst $1,500 I have ever spent in my life. On the other hand, as a researcher, it was a great tool to help me understand what not to do when creating a product for the consumer.”

Google’s other experiments weren’t exactly pulling in a lot of money either. The company’s vision of driver-less cars met the reality of real world driving conditions (some accidents were the result) and traffic planning and safety regulators were cautious about giving a green light to the concept on American streets and highways. A long-time favorite project of Brin and Page, Project Loon — sending 100,000 balloons, blimps, and/or drones into the sky to deliver internet access is still seen by conventional wisdom as weird. These and other experimental projects lost $3.6 billion of Google’s revenue in 2016, almost twice as much as they lost the company in 2014.

After “Ruthless Ruth” entered the picture, as Bloomberg News documented, it appeared the open door to the experiment lab was closed and an exodus of project leaders and engineers began:

Six months after Teller’s rousing speech, Loon’s Mike Cassidy stepped down as project leader. Around the same time, Urmson, the self-driving car engineer, left Alphabet, as did David Vos, the head of X’s drone effort, Project Wing. Vos’s top deputy, Sean Mullaney, left the company as well. Other recent departures: Craig Barratt, chief executive officer of Access, its telecom division; Bill Maris, the CEO of its venture capital arm, GV; and Tony Fadell, the CEO of smart-thermostat company Nest, who was also working on a reboot of Google Glass. That project, now called Aura, also lost its leads of user design and engineering.

The bean counters also arrived at Google Access — the division responsible for Google Fiber — and by October 2016, Google simultaneously announced it was putting a hold on further expansion of Google Fiber and its CEO, Craig Barratt, was leaving the company. About 10% of employees in the division involuntarily left with him. Insufficiently satisfied with those cutbacks, additional measures were announced in April 2017 including the departure of Milo Medin, a vice president at Google Access and Dennis Kish, a wireless infrastructure veteran who was president of Google Fiber. Nearly 600 Google Access employees were also reassigned to other divisions. Medin was a Google Fiber evangelist in Washington, and often spoke about the impact Google’s fiber project would have on broadband competition and the digital economy.

Porat’s philosophy had a sweeping impact on Alphabet and its various divisions. The most visionary/experimental projects that were originally green-lit with no expectation of making money for a decade or more now required a plan to prove profitability in five years or less. Wall Street was delighted and Alphabet’s stock was up 35% since “Ruthless Ruth” arrived, winning praise for remaking Alphabet/Google into a conventional American corporation using familiar corporate principles.

But Alphabet’s transition seems to break a promise Google co-founders Brin and Page made when Google became a public company in 2004.

“We do not intend to become one.”

Both men promised Google would never focus on short-term profitability and would encourage employees to devote 20% of their working hours on exactly the kinds of innovative projects and product developments Porat was intent on cutting or killing. Porat even has a willing army of helpers — executives were paid bonuses to kill their projects before expenses got out of hand. This helped halt development of Tableau, a project to create enormous size TV screens originally championed by Brin.

Porat also had a major hand in slashing the budget at Google’s Nest Labs division. Google spent $3.2 billion acquiring the home thermostat and smoke alarm company in 2014. Nest CEO Tony Fadell came along as part of the deal and was initially considered a major asset, having been the former Apple engineer who built the original iPod prototype. But Fadell clashed with Google’s culture and reports surfaced he was a tyrannical boss comparable to Steve Jobs at his nastiest. Google executives expected more products out of the Nest division, and didn’t get them. Fadell blamed employees and ruthless budget cuts that broke Google’s commitment to allow Nest to lose up to $500 million annually for the first five years under Google’s ownership. Even when Nest managed to generated $340 million in revenue in 2015, Porat wasn’t pleased. The higher-ups expected more considering the amount of money Google spent buying Nest Labs.

Google Fiber was launched knowing it would take billions of dollars and years to pay off for Google. Laying fiber optic cable is expensive, time-consuming, and frequently bureaucratic. Google projects that still have support from Brin and Page are usually protected from Porat’s red pencil, but if either’s optimism waivers, Porat is likely to start cutting.

By the time Barratt tried to jump-start excitement for the slowly progressing fiber service by announcing a series of new launch cities, Page appeared to have lost interest. Former employees say Page became frustrated with Google Fiber’s lack of progress.

“Larry just thought it wasn’t game-changing enough,” says a former Page adviser. “There’s no flying-saucer shit in laying fiber.”

Left unprotected, Porat’s budget cutters invaded and further fiber expansion has been suspended, except in areas where Google was already committed to provide the service. But the cutbacks have been so significant, cities are now complaining Google is dragging its feet on its commitments.

In Kansas City — the first to get Google Fiber, the network remains incomplete. In March 2017, Google signaled it was likely to remain incomplete indefinitely after returning hundreds of $10 deposits — many paid years earlier — to residents who were informed Google Fiber would no longer expand into their neighborhoods. In the last two years, Google has become very conservative about the neighborhoods where it will expand service. In most cases, the company now targets multi-dwelling units like condos and apartments, which are cheaper to serve than single family homes.

In late September, Atlanta noticed Google Fiber was stalled in the city and nearby Sandy Springs and Brookhaven. A clear sign Google had effectively suspended construction was a sudden end to construction permit applications around six months ago. Google Fiber denies it is pulling out, but city officials notice work progress has slowed to a crawl.

“Google Fiber is currently available in over 100 residential buildings in the metro Atlanta area and in several neighborhoods in the center of the city. We’re working hard to connect as many people as possible, and encourage people to sign up for updates on our website,” a Google Fiber spokesperson said.

There have been similar problems with Google Fiber expansion in several Texas cities. Some neighborhood residents complained about shoddy installation work because of poor quality third-party contractors, and expansion has slowed down markedly in many areas.

Ironically, AT&T may have been responsible for helping kill Page’s enthusiasm for Google Fiber, serving as a regular obstacle to Google Fiber’s expansion in states like Tennessee where it has been delayed by bureaucratic pole attachment disputes, some resulting in legal action. For Ma Bell and its progeny, a five-year delay is nothing for a company that has been around since the early 1900s and took decades to build out its original telephone network.

Utilities employ a small army of workers that do nothing but deal in a world of tariffs, permit applications, and various filings to regulatory bodies that still govern parts of their operations. For a dot.com company in a hurry, filing permit applications, negotiating pole attachment agreements, hiring subcontractors that can meet regulated specifications, and dealing with incomplete or inaccurate infrastructure maps could be hell on earth. But for phone and cable companies, it is just another day on the job, and their “concern trolling” over the danger of allowing a neophyte like Google to mess with existing electric, phone, and cable wiring to make room for fiber did give some local officials pause.

Page’s hurry to accomplish his fiber dreams were effectively dashed by AT&T’s very close relationship with local officials and its ability to generate a mountain of regulatory and legal paperwork. As a result, Google admitted with great frustration that in Nashville, after months of work, it had only upgraded 33 telephone poles out of 88,000 in the city. The delay also took its toll on a Nashville-based subcontractor helping to build out Google Fiber in the city. Phoenix of Tennessee declared Chapter 11 bankruptcy in September with liabilities between $1-10 million. It also laid off 70 employees. The reason? Google Fiber is stalled in the city.

One Alphabet employee mischaracterized the end effect of the dispute in comments to the Wall Street Journal last year, “Everyone who has done fiber to the home has given up because it costs way too much money and takes way too much time.”

Christopher Mitchell, director of the Community Broadband Project summarized the situation more succinctly for Gizmodo: “the new guy gets screwed.”

Yet it would be more accurate to say companies with short attention spans and an evolving commitment away from innovation and towards Wall Street and its fixation on short-term results will have more difficulty than other companies and communities that have successfully built fiber networks with a patient focus on the future.

Porat has been defending Alphabet’s increasingly conservative spending plans and pull-backs.

“As we reach for moonshots,” she told investors on a financial results conference call, “it’s inevitable that there will be course corrections along the way.” She called some of the shifting priorities and cutbacks “taking a pause” in some areas of business to “lay the foundation for a stronger future.”

For Google Fiber, that is coming in a number of different directions.

The company this week announced it is pulling back on offering cable television service in its new markets, including Louisville, Ky., and San Antonio, Tex., and is raising rates $20-30 a month for bundled customers in areas where television service is still being sold.

“The cost of providing TV programming continues to rise,” the company said in an email notifying customers of the rate increase. The price change will hit existing customers paying $130 a month for Fiber 1000Mbps service + TV. Current customers will pay $150 a month going forward. New customers will pay $10 more for the bundle – $160 a month.

“We’re not afraid to try new things as part of our normal way of doing business, focused on the end goal of getting superfast internet into people’s homes,” wrote head of sales and marketing for Google Access Cathy Fogler in a blog post.

Google Fiber has been a minor player in the cable television business, according to analysts, attracting around 54,000 customers nationwide as of December — only 24,000 more than it had in 2014.

As for the future, with Porat in charge of finances, it is likely Google will downscale expectations and rely on its acquisition of Webpass for future expansion, providing high-speed wireless internet to multi-dwelling apartments, condos, and businesses in dense urban areas. That eliminates costly fiber expansion to individual homes or businesses and is much less expensive to install and maintain.

Any plans for a major Google Fiber push in the future seems unlikely, considering Wall Street’s demands for Return On Investment are not easily tempered. That leaves independent local overbuilders with established ties to their communities the most likely to pick up where Google Fiber has left off. But even those are in short supply. Like any major project of this scope, the best option for getting fiber optics in your community, assuming the local cable or phone company isn’t doing it already, is to treat it as a public infrastructure project like water, sewer, roads or sidewalks.

Most cities were all too happy to compete for Google’s attention (and infrastructure investment). But now that is no longer likely, and many communities will have to decide for themselves which side of the digital divide they want to live in — the side without 21st century broadband or the side that has elected to control their own broadband future and not wait for someone else to get the job done.

Google has quietly announced an indefinite suspension of further fiber expansion as it prepares to downsize fiber division employees and re-evaluate its fiber business model.

In a blog post tonight from Craig Barratt, senior vice president of Alphabet and CEO of Google’s Access division, it becomes clear Google is rethinking its entire fiber strategy and is likely moving towards fixed wireless technology going forward:

Now, just as any competitive business must, we have to continue not only to grow, but also stay ahead of the curve — pushing the boundaries of technology, business, and policy — to remain a leader in delivering superfast Internet. We have refined our plan going forward to achieve these objectives. It entails us making changes to focus our business and product strategy. Importantly, the plan enhances our focus on new technology and deployment methods to make superfast Internet more abundant than it is today.

Barratt outlines the immediate implications of Google’s dramatic shift:

• In the cities where we’ve launched or are under construction, our work will continue;
• For most of our “potential Fiber cities” — those where we’ve been in exploratory discussions — we’re going to pause our operations and offices while we refine our approaches. In this handful of cities that are still in an exploratory stage, and in certain related areas of our supporting operations, we’ll be reducing our employee base.

Barratt himself is jumping ship (or was pushed). He announced in his blog entry he is “stepping away” from his CEO role, but will remain as an “adviser.”

Observing Google’s recent fiber efforts and acquisitions, it seems clear Google no longer thinks fiber-to-the-home service is an economically viable solution in light of competitors like AT&T rolling out increasing amounts of fiber and the cable industry is on the cusp of launching DOCSIS 3.1, which will dramatically boost internet speeds without a substantial capital investment.

Google’s investors have been lukewarm about the company’s economic commitments relating to its fiber broadband networks. Often built from the ground up, Google’s fiber construction complexities also include trying to navigate costly roadblocks established by their competitors (notably Comcast and AT&T), dealing with bureaucracies and red tape even in states where near-total-deregulation was supposed to make competition easy. Google Fiber has also not proved to be a runaway economic success, and now faces more challenges in light of upgrades from their competitors. Cable companies have slashed prices for customers threatening to cancel and have added free services or upgrades to persuade customers to stay, and Google’s proposition of selling consumers $70 gigabit access has proved tougher than expected.

It is highly likely the future of Google’s Access business will be deploying wireless broadband solutions powered by Webpass, a company Google acquired earlier this year. Webpass uses a high-speed point to point wireless transmission system the company claims can deliver gigabit broadband access to customers in multi-dwelling buildings and other urban areas. Webpass sells access for $60 a month (discounted to $550/yr if paid in advance) for 100Mbps-1,000Mbps speed depending on network density and capacity in the customer’s building. So far, Webpass has not been able to guarantee speed levels, and some customers report significant variability depending on their location and network demand.

Webpass’ wireless infrastructure costs a fraction of what Google has coped with building fiber to the home networks, and the installation of point-to-point wireless antennas on participating buildings has been less of a regulatory nightmare than digging up streets and yards to lay optical fiber.

But despite Webpass’ claim its performance is comparable to fiber, its inability to guarantee customers a certain speed level and its tremendous performance variability from 100 to 1,000Mbps exposes one of the weaknesses of fixed wireless networks. At a time when capacity is king, only fiber optic networks have shown a consistent ability to deliver synchronous broadband speeds that do not suffer the variability of shared networks, poor antenna placement/signal levels, or harmful interference.

There is room for wireless technology to grow and develop, as evidenced by the wireless industry’s excitement surrounding future 5G networks and their ability to offer a home broadband replacement. The emergence of 5G competition is almost certainly also a factor in Google’s decision. But even AT&T and Verizon acknowledge a robust 5G network will require a robust fiber backhaul network to support both speed and user demand. The more users sharing a network, the slower the speed for all users. No doubt Webpass has made the same assumption that cable operators did in the early days of DOCSIS 1 — current internet applications won’t tax a network enough to create a traffic logjam that would be noticed by most customers. The phone companies also learned a similar lesson trying to serve too many DSL customers from inadequate middle mile networks or traffic concentration points. (Some phone companies are still learning.)

Whether it was yesterday’s peer-to-peer file sharing or today’s online video, capacity matters. That is why fiber broadband remains the gold standard of broadband technology. Fiber is infinitely upgradable, reliable, and robust. Wireless is not, at least not yet. But technology arguments rarely matter at publicly-traded corporations that answer to Wall Street and investors, and it appears Google’s backers have had enough of Google Fiber.

Stop the Cap!’s View

At Stop the Cap!, we believe these developments further the argument broadband is an essential utility best administered for the public good and not solely as a profit-motivated venture. The path to fiber to the home service in rural, suburban, and urban communities has and will continue to come from a mix of private and public utilities, just as local public and private gas and electric companies have served this country for the last century. Where there is a business model for fiber to the home service that investors support, there is a for-profit fiber provider. Where there isn’t, now there is often no service at all. So far, the FCC in conjunction with Congress has seen fit to solve broadband availability problems by bribing private providers into offering service (usually low-speed DSL that does not even meet the FCC’s definition of broadband) with cash subsidies, tax write-offs, or occasional tax abatement schemes. Imagine if we followed that model with the nation’s public roads and highways. We would today be paying tolls or a subscription to travel down roads built and owned by a private company often financed by tax dollars.

Not every product or service needs to earn Wall Street-sized profits. Nobody needs to get rich selling water, gas, and electricity… or broadband. Public broadband networks can and should be established wherever they are needed, and they should be priced to recover their costs as well as expenses that come from support, billing, and ongoing upgrades. Naysayers like to claim municipal broadband is socialism run wild or an instant economic failure, yet the same model has provided Americans with reliable and affordable gas, electricity, and clean water for over 100 years.

In New York, publicly owned/municipal utilities often charge a fraction of the price charged by investor-owned utilities. In Rochester, where Stop the Cap! is headquartered, one need only ask a utility customer if they would prefer to pay the prices charged by for-profit Rochester Gas & Electric or live in a suburb where a municipal provider like Fairport Electric or Spencerport Electric offers service. RG&E has charged customers well over 10¢ a kilowatt-hour when demand peaks (along with a minimum connection charge of over $21/mo and a “bill issuance charge” of 72¢/mo). Spencerport Electric charges 2.9¢ a kilowatt-hour and a connection charge of $2.66 a month, and they issue their bills for free. There is a reason real estate listings entice potential buyers by promoting the availability of municipal utility service. The same has proven true with fiber-to-the-home broadband service.

The economic arguments predicting doom and gloom are far more wrong than right. Municipal utilities are often best positioned to offer broadband because they already have experience providing reliable service and billing and answer to the needs of their local communities. Incompetence is not an option when providing reliable clean water or electricity to millions of homes and customers have rated their public utilities far superior to private phone or cable companies.

Google’s wireless future may prove a success, but probably only in densely populated urban areas where a point-to-point wireless network can run efficiently and profitably. It offers no solution to suburban, exurban, or rural Americans still waiting for passable internet access. Clearly, Google is not the “free market” solution to America’s pervasive rural broadband problem. It’s time to redouble our efforts for public broadband solutions that don’t need a seal of approval from J.P. Morgan or Goldman Sachs.

Further expansion of Google Fiber appears to be on hold as the company contemplates moving away from fiber to the home service towards a wireless platform that could provide internet access in urban areas for less money.

The Wall Street Journal today reports Google parent Alphabet, Inc., is looking to cities to share more of the costs of building faster broadband networks or using cheaper wireless technology to reach customers instead.

Six years after Google first announced it would finance the construction of fiber to the home networks, the company has made progress in wiring just six communities, many incompletely. Progress has been hampered by infrastructure complications including pole access, permitting and zoning issues, unanticipated construction costs, and according to one Wall Street analyst, the possibility of lack of enthusiasm from potential subscribers.

Google’s recent acquisition of Webpass, a company specializing in beaming internet access over fiber-connected wireless antennas between large multi-dwelling units like apartments and condos appears to be a game-changer for Google. Webpass was designed mostly to service urban and population dense areas, not suburbs or neighborhoods of single-family dwellings. Webpass’ reliance on wireless signals that travel between buildings removes the cost and complexity of installing fiber optics, something that appears to be of great interest to Google.

Google Fiber is planning a system that would use fiber for its core network but rely on wireless antennas to connect each home to the network, according to a person familiar with the plans. Alphabet chairman Eric Schmidt said at the company’s shareholder meeting in June that wireless connections can be “cheaper than digging up your garden” to lay fiber. The only question is what kind of performance can users expect on a shared wireless network. Google’s plans reportedly do not involve 5G but something closer to fixed wireless or souped-up high-speed Wi-Fi. A web video on Webpass’ website seems to concede “you get best speeds with a wired connection.”

Former Webpass CEO Charles Barr, now an Alphabet employee, argues wireless solves a lot of problems that fiber can bring to the table.

“Everyone who has done fiber to the home has given up because it costs way too much money and takes way too much time,” Barr said.

Barr’s statements are factually inaccurate, however. Fiber to the home projects continue in many cities, but if they are run by private companies, chances are those rollouts are limited to areas where a proven rate of return is likely. Large incumbent phone and cable companies are also contemplating some fiber rollouts, at least to those who can afford it. Many of the best prospects for fiber to the home service are customers in under-competitive markets where the phone company offers slow speed DSL and cable broadband speeds are inadequate. Rural communities served by co-ops are also prospects for fiber upgrades because those operations answer to their members, not investors. Community broadband projects run by local government or public utilities have also proven successful in many areas.

But like all publicly traded companies, Google must answer to Wall Street and their investors and some are not happy with what they see from Google Fiber. Craig Moffett from Wall Street research firm MoffettNathanson has rarely been a fan of any broadband provider other than cable operators and Google Fiber is no different.

“One can’t help but feel that all of this has the flavor of a junior science fair,” Moffett said of Google Fiber, pointing out the service has managed to attract only 53,000 cable TV customers nationwide as of December. Moffett concedes there are significantly more broadband-only customers signed up for Google, but that didn’t stop him from suggesting Google Fiber has had very little impact on increasing broadband competition across the country.

Analysts suggest Google Fiber is spending about $500 per home passed by its new fiber network. But that is a fraction of the $3,000+ per customer often spent by cable operators buying one another.

Google’s wireless deployment will likely take place in Los Angeles, Dallas, and Chicago according to people familiar with the company’s plans. Less dense cities slated for Google Fiber including San Jose and Portland, Ore., may never get any service from Google at all, but they are likely to hear something after a six month wait.

Google is also reportedly asking cities if the company can lease access on existing fiber networks. Another tactic is requesting power companies or communities build fiber networks first and then turn them over to Google to administer. The latter seems less likely, considering there are successful public broadband networks operating on their own without Google’s help.