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Comcast Adding Netflix Subscription as Option to Its Bundled Packages

Phillip Dampier April 16, 2018 Comcast/Xfinity, Competition, Consumer News, Online Video 1 Comment

Comcast will soon offer its cable subscribers the option of subscribing to Netflix as part of the cable company’s cable television packages, the company announced Friday.

It will be the first time a Netflix subscription will be bundled like a premium movie channel into a cable company’s offerings. Analysts say the move is a defense against cord-cutting, on the theory that a Netflix subscription bundled into a video package will give cable TV customers the best of cable television and streaming media. But many cord-cutters doubt it, citing Comcast’s expensive and bloated cable TV packages that require customers to pay for dozens of networks they will never watch.

“Netflix is about on-demand viewing of just the movies and shows I want to see, not what Comcast wants me to see and pay for,” said Jack Codon, who cut the cord on Comcast in 2017 at his Georgia home after his latest promotion ended. “They were reluctant to give me a better deal so I gave myself a better one by no longer paying for cable television.”

Codon now subscribes to YouTube TV for local channels and a slimmed-down TV package and has paid subscriptions to Hulu, Netflix, and CBS All-Access Pass.

“It still adds up when you subscribe to a lot of services, but my satisfaction has never been higher because I am getting services with a lot of things I want to watch instead of hundreds of channels I don’t,” Codon said. “When you flip through the channels and run into Sanford & Son, Law and Order, home shopping, and terrible reality show trash, you just get angry because I was paying for all of it. Now I pay Netflix and they spend the money on making more shows I will probably want to watch, as opposed to reruns I don’t.”

Comcast customers have been able to subscribe separately to Netflix and watch its library of content on Comcast’s X1 set-top box since 2016. But now Comcast will bundle that subscription into a package directly billed to customers. Comcast claims subscribers will appreciate the simplified billing their new Netflix bundle will offer. Pricing and exact date of availability have not yet been announced.

Currently there is 1 comment on this Article:

  1. jelabarre says:

    Ironically enough, I’m finding I’m even watching Netflix less than even when we dropped CableTV some 18 months ago. These days it’s all Crunchyroll (I might pick up the VRV bundle soon). Dropping TV chopped $80 off our monthly bill (although that’s sloly being chewed up by increasing rates on phone/internet); I had realized we weren’t specifically watching more than one or two specific shows, and instead were simply turning on the TV to see if there was something worthwhile to watch. Now, I just look for a particular series or movie I want to watch on Crunchyroll, Netflix or Hulu. And with those I have more on my watch lists than I’ll ever be able to catch up on. So unless CC can bundle all those at a price comparable to what I’m paying now, not worth it.

    Yes, it could be worthwhile if they could give me all of those at a cheaper price (wouldn’t have to actually watch TV, even if it were in the bundle)







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